HEART FM has a total past 7 day listenership of 787 000 listeners. Heart FM is a trusted member of the community, a thought leader, an all-round entertainer and is in touch with the values that Capetonians hold most dear. Listenership by location Listenership by device Heart FM enjoys a strong QHR listenership throughout the HEART FM week (Mon to Fri) PERFORMANCE HIGHLIGHTS (Part 1 of 2) Heart FM RSG Good Hope FM 90% 500 87% KFM CapeTalk Radio Tygerberg 2h48 48% 400 Daily Exclusive 37% 300 Listenership Listenership 31% 200 18% 100 0 • NUMBER 1 INDEPENDENT COMMERCIAL STATION IN WESTERN 24% 0530-0545 0600-0615 0630-0645 0700-0715 0730-0745 0800-0815 0830-0845 0900-0915 0930-0945 1000-1015 1030-1045 1100-1115 1130-1145 1200-1215 1230-1245 1300-1315 1330-1345 1400-1415 1430-1445 1500-1515 1530-1545 1600-1615 1630-1645 1700-1715 1730-1745 1800-1815 1830-1845 1900-1915 1930-1945 2000-2015 2030-2045 2100-2115 2130-2145 2200-2215 2230-2245 2300-2315 2330-2345 CAPE. 10% 0500-0515 • Average HHI of R11 652, higher than the average Western Ave Qhr, Mon – Fri, ADULTS Cape HHI of R10 445. • Highest exclusive listenership in the Western Cape, Top 10 Stations in Western Cape (‘000) Top 10 Commercial Stations in Western Cape (‘000) amongst commercial radio stations. Heart FM is the # 1 station • An average 2h48 hours daily listenership, more than any Umhlobo Wenene FM 1,153 Heart 104.9 FM 771 other commercial regional station in Western Cape. Heart FM 771 KFM 630 • Solid weekend listenership and Sunday with a strong QHR KFM 630 RSG 586 listenership. RSG 586 Good Hope FM 533 Good Hope FM 533 Metro FM 239 Metro FM 239 Smile 90.4FM 131 WC Radio Tygerberg… 225 5FM 119 WC Radio Zibonele 193 CapeTalk 78 WC CCFM 107.5 139 Algoa FM 71 WC Radio Gamkaland… 138 Radio 2000 39 Source: BRC RAM Jan-Dec 2016 HEART FM has a total past 7 day listenership of 787 000 listeners. Heart FM is a trusted member of the community, a thought leader, an all-round entertainer and is in touch with the values that Capetonians hold most dear. Average Age: 37 years HEART FM PERFORMANCE HIGHLIGHTS (Part 2 of 2) 27% 29% 22% 22% Weekly Cume 787 000 Mon-Sun (06h00-18h00) 760 000 49% male 51% female 15-24 25-34 35-49 50+ Mon-Fri (06h00-18h00) 717 000 Population profile LSM Profile 0% Saturday (06h00-18h00) 488 000 Listeners (Average) Listeners Sunday (06h00-18h00) 493 000 29% 31% 15% 14% 9% 2% Unique Browsers 16 465 LSM 1 - 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Page Visits 52 549 Black=2% White=5% Indian/Asian=1% Coloured=91% 1049.fm Page Views 110 953 Average Household Income: R11 652 Regional Commercial radio stations. 5 34% 27% 743 Subscribers 23% 14% Small Rural WESTERN CAPE Urban 2% 149 130 Fans 14% 2% Swartland West 50 084 Followers Coast Social Media R40000+ 29 128 Followers Metro Overberg R0R4999 - Cape Town 84% Overstrand R5000 - R9999 R10000R19999 - R20000R39999 - Source: BRC RAM Jan-Dec 2016, EM Feb 2017, Social Media 13 March 2017.