GlimpsesGlimpses Videocon Mobile Services launch Cineyug managed the launch of Videocon Group’s mobile services on Febru- ary 20, 2010 at Bandra Kurla Complex in Mumbai. Mah- rashtra Chief Minister Ashok Chavan launched the serv- ices. The event witnessed performances by Salman Khan, Shahid Kapoor, Neetu Chandra, Anita Hasnandani, Shabbir Ahaluwalia, Prachi Desai, Nigar Khan and Jesse Randhawa, while the event was hosted by Roshni Cho- pra, Sharad Malhotra, Omi Vaidya, Dhairya and Afsha. EXPERIENTIAL MARKETING April 2010 75 wow2010_glimpses_vss.indd 17 4/10/2010 2:48:54 PM GlimpsesGlimpses Times Food and Nightlife Guide Awards 2010 The annual event is organ- ised by the Times Group with the aim of celebrat- ing food and restaurants in nine cities this year. Convergence Events han- dled the event in Mumbai, Pune, Goa and Ahmeda- bad. Winners of best vegeterain restaurant “ Soam” with Dia Mirza and Arshad Warsi Celina Jaitely Emcee Minisha Lamba Times of india MD Mr Vineet Jain, Kareena Kapoor Rageshwari and Sherlyn Chopra and Saif Ali Khan 76 April 2010 EXPERIENTIAL MARKETING wow2010_glimpses_vss.indd 16 4/10/2010 2:48:04 PM GlimpsesGlimpses Events for Kolkata Knight Riders Cineyug managed the launch of new jerseys for IPL team, Kolk- ata Knight Riders on March 9 at MCA, which was preceded by a party hosted by team sponsor XXX Energy Drink. International artiste Akon performed at the event, where Shah Rukh Khan also accompanied him on-stage for a song. Anusha Dandekar was the host for the evening and she performed with her sister - Apeksha and Shibani. EXPERIENTIAL MARKETING April 2010 77 wow2010_glimpses_vss.indd 19 4/10/2010 2:50:53 PM GlimpsesGlimpses Vintage car rally marks BWSL opening Munjal Themes N Occasions, which had handled the inauguration of the Bandra Worli Sea Link (BWSL) earlier too, was appointed to manage the launch of the northern carriageway as well on March 24. A cavalcade of 50 vintage cars was also organised to commemorate 50 years of the state of Maharashtra. 78 April 2010 EXPERIENTIAL MARKETING wow2010_glimpses_vss.indd 18 4/10/2010 2:49:47 PM.