NationalCountry Weekly Political News& Bulletin & PoliticsBeyond dUVªh ,.M ikWyhfVDl o"kZ % 3 vad % 7 ubZ fnYyh 21 tqykbZ ls 27 tqykbZ 2014 ewY; % ` 2@& i`"B % 16 Narendra Modi become strong fashion Icon hires high-profile designer The latest collection, including the suits he wore to Brazil, were dispatched to Delhi from Ahmedabad soon after the May 16 election wins. Troy Costa Modi's popularity has reflected on his personal stylist Bipin Chauhan, co-owner of the family-run Jade Blue. As Modi's pop- ularity grew, Chauhan also found himself in the limelight and Indian male prime ministers have never been known for their flamboyance (think Manmohan was cited in numerous articles about the politician's clothes. As Singh) but when it comes to packaging and presentation, Narendra Modi has few peers among Modi engages with the international community, Costa is likely politicians. Having marketed himself with resounding success as a no-nonsense man of action with to get a similar boost in profile. Known for traditional cotton and his half-sleeved cotton kurtas, he is ready now for the role of global statesman. In his first impor- silk kurtas that reflect his image, Modi's clothing style and its tant overseas visit, to the BRICS summit at Fortaleza in Brazil, Modi didn't experiment too much colour palette has evolved over the years. As Gujarat chief min- with the template of the Indian dignitary abroad, shedding his traditional kurta-pyjama in favour of ister, he would mostly favour bright colours, especially orange. the bandgala. But he may be planning a bigger sartorial splash for his trip to the US, the country There has been a shift to more neutral and pastel shades of that famously denied him a visa but has now opened its arms wide welcoming the Indian prime late. Top designers and stylists have hailed the way Modi turns minister. In charge of the wardrobe change is Mumbai-based fashion designer Troy Costa. The out and his sense of style. "Modi has cultivated himself really designer's clients include the Bollywood Khans and members of the Ambani family. Ashish Soni, well from the beginning of his campaign to now," says popular known for his bespoke suits, says professional advice could do wonders to boost Modi's image. menswear designer Narendra Kumar. For example, when it comes to the cut and fitting of the suits he wears, a professional designer could work around it better to suit his body type and proportions." Costa refused to make any com- ment on his latest assignment, but people aware of the develop- ment said the new wardrobe will take around a month to get ready. Modi's visit to the US, where he will address the United Nations General Assembly and meet President Barack Obama, will take place in September. During his trip to Brazil, Modi left his signature Modi kurta behind for more business-like formal bandgala suits designed by his long-time Ahmedabad garment maker Jade Blue, which has been designing and stitching Modi's clothes for years, even before he was chief minister of Gujarat. 2014 Session of Asian School of Media 7th Global Film Festival Noida Shahid Kapoor is a fabulous actor Studies Launched: by studios566 2014 Fixed for November and a supportive co-star: Alia Bhatt 4 5 13 Page Page Page 2 ubZ fnYyh] 21 tqykbZ ls 27 tqykbZ] 2014 Editorial Àf¸´ffQIYe¹f xaxk dk ikuh jgs ve`r nks ctV] ,d ctV\\ eksnh ljdkj }kjk is'k jsy ctV o dsUæh; ctV dks cgqrksa ns'k dh fpark esa nqcyk jgh gS] tks dke dqnjr us ekuork dks viuh vuqie us fn'kkghu djkj fn;k gSA [kkldj laçx ls tqM+s nyksa us fiNys nl o"kksaZ esa djus dk lkgl HksaV ds :i esa eka xaxk çnku dhA ysfdu bu nksuksa ctVksa dh fn'kk cgqr gh Li"V gS vkSj dkaxzsl pkgrs gq, Hkh ugha dj ldh] og iwoZorhZ dkaxzsl uhr ljdkj dh uhfr;ksa dh laxfr esa gh gS dke MsM+ eghus dh eksnh ljdkj us dj lfn;ksa ls ikou lfyyk u dsoy vkSj og gS futhdj.k&mnkjhdj.k&oS'ohdj.k dh fn'kk esa fn[kk;kA Lnso'kh dk tki djus okyh gekjh laL—fr vkSj lH;rk dh bl uhfrxr fn'kk dks okeiaFk us [kklrkSj ls js[kkafdr la?k&Hkktik us j{kk tSlk laosnu'khy fd;k gS vkSj blhfy, eksnh ljdkj dks laçx&2 dh fnyhi dqekj {ks= Hkh ugha NksM+k vkSj 100 çR;{k laokgd jgha cfYd buds gh ve`r ljdkj dk foLrkj Hkh dgk tk jgk gSAnksuksa ctVksa ds fons'kh fuos'k dks eatwjh ns nhA jsy vkSj :ih ty ls gekjk ru&eu&/ku reke C;kSjs vc iwjh rjg ls mtkxj gks pqds gSaA ctV dk chek esa rks ,QMhvkbZ vk,xh gh vc lkoZtfud cSadksa ds edln dsoy vk;&O;; 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