Volume xliv 4th quarter 2015 THE OFFICIAL MAGAZINE OF THE INSTITUTE OF INTEGRATED electrical engineers of the philippines, inc. OUR BEST AT A CELEBration OF EXCELLENCE WITH YOU! Features VOLUME XLIV CONTENTS 4th Q 2015 Cover Story 18 TOP OF THEIR GAME Departments "These days, most of people desire to excel; be at the top of their game. The journey continues even after Feedback you graduate college. You aim to be outstanding; to 6 ONLY EE TO PRACTICE EE be someone remarkable. You don’t stop at simply In Primo Beltan’s last of four parts, he fleshes out the being an engineer," writes Ynna Marie Cruz on the violations in the practice of EE, creating confusion five professionals added to the rooster of IIEE’s and demoralization in the ranks of PEEs, REEs, and Outstanding PEEs, REEs and RMEs. RMEs, and what we can do to strengthen and raise the bar of our professional towards greater excellence. IIEE@40 28 MONTEJO, FERRER GRACES THE Ask the EExperts 40TH ANC 8 It’s the small world after all, says the children song. “All of you play a vital role in enhancing the quality But not for EE. Together with the Institute’s Technical life of your loved ones, to the communities and so our Information Committee, this new feature showcases countrymen to the work that you do,” says Science industry practices inquired by our fellow professionals. and Technology Secretary Mario Montejo, in one of the highlights of the 40th annual gathering of PEEs, From the National President REEs, and RMEs. 10 “This is just the beginning of our journey towards success which will demand the best from all of us. In Health the meantime, the torch is to be passed to the next 16 PLASTIC SERVED ON PLATES! set of leaders,” ends Sheila Cabaraban. When anthropogenic debris conquers seafood dining, Michelle Ann Ruiz investigates what happens to our What’s News gastronomies. “Scientist may not have any idea what 12 • Ruby means stability, says Cabaraban amount of plastic present in fish can be a threat to • 2nd EET student summit breaks new ground human safety, but one thing is for sure, plastics do not • Tarlac hosts Central Luzon Conference belong in the human body,” she concludes. • Government, IIEEF explains energy saving devices • IIEE chapters end 2015 with new officers Travel 26 JAILBREAK TO PINATUBO Joeben Villaruel Jr. narrates, “A one hour and thirty minute trip inside monstrous 4x4 trucks will be a bit bumpy,” as one group goes trekking to the crater lake of Mount Pinatubo. “But the best thing to do at this moment is to appreciate the delightful gift of nature… even just for a moment, have freed yourself from the stresses of everyday life,” he assures. EE Woman 32 Technical MEET THE HOT, IRON StRICKER 33 FUTURE FACTORY “Living my life as an example Winners of the IIEE National Research Competition that encourage women to study feature different ways to harness energy: waste the field of EE to enhance heat recovery system, hybrid energy from room their talents, skills, and to be ventilation and solar panel, and innovative breakwater more productive,” Luck-Luck systems. This is how your Institute nurtures budding Arriesgado says it differently. researchers and pushes them to power the economy And The Electrical Engineer in the future. finds it why. REASONS WHY YOU SHOULD ADVERTISE IN THE 10 NEW ELECTRICAL ENGINEER MAGAZINE 1. TARGETED AUDIENCE 6. INFORMATIVE MEDIUM The new Electrical Engineer magazine tightly targets and Given its niche position among other local magazines, Electrical uniquely connects all areas of the electrical engineers community Engineer significantly influences purchase behavior early in interests and passions. This aspect of a niched (but big) club the decision-making process giving its readers ideas to buy your membership means that you can tailor-fit ad messages, whatever product, more so than newspapers or TV. appropriate and effective, to sell your products (and/or services). 7. BUILD RELATIONSHIPS 2. REACH "HIGH VALUE CUSTOMERS" Electrical Engineer is a very personal media, i.e. it creates Electrical Engineer readers are educated, technically-skilled, private and intimate connections, a personal oasis of engagement, and have higher purchasing power. Likewise, the new Electrical with each individual IIEE member-readers. The powerful intimacy Engineer delivers to you the hard-to-reach and influential opinion rubs off onto your advertising, awarding it an authority and leaders in its field. trustworthiness. As such, there is a positive effect on the perception and absorption of your advertisement. 3. ACTIVE MEDIUM The active, involving process of reading ensures focus on and 8. A LASTING MESSAGE understanding of your company's brand message. Reading Many electrical engineers clip, mark and save your advertisements requires total concentration, leading to better recall of your ad for future reference. Such ad clippings or markings provide lasting messages. and durable messages with time to study your brand's benefits. 4. COMMUNICATES BEttER 9. FLEXIBILITY Its reader involvement in advertising delivers more awareness of Electrical Engineer provides opportunities for inserts, the brand message than TV or newspapers. supplements, advertorials and a variety of size and positioning options to meet your specific marketing and creative needs. 5. TELL THE ENTIRE BRAND STORY Electrical Engineer allows in-depth, detailed communication 10. GENERATES RESPONSE AND DRIVES SALES of your brand story. Your brand benefits are spelled out in greater Electrical Engineer can make it happen. After reading your detail, creating more ways to connect with your target. ad, targeted consumers are motivated to shop for and purchase your products (or services), call your company hotline, or go to your website. Response is immediate. t ABOUT THE COVER INTEGRITY. INNOVATION. EMPOWERMENT. EXCELLENCE. 2015 THEME IIEE @ 40: A JOURNEY OF SERVICE FOR EXCELLENCE MEET THE TEAM THE ELECTRICAL ENGINEER EDITORIAL BOARD This issue covers the five outstanding CHAIRMAN ROLITO C. GUALVEZ professionals in various fields of EE. Noel, EDITOR-IN-CHIEF KRISTIAN CARLO B. VICTORIO Fred, Nestor, Ireneo, and Ed are maybe good ASSOCIATE EDITOR MARVIN H. CASEDA engineers and electricians for that matter TECHNICAL CONSULTANT ALLAN C. NERVES ADMINISTRATIVE OFFICER RAMON P. AYATON but they are also professionals for others as well. So for The Electrical Engineer, we honor EDITORIAL STAFF them by sketching their faces in good mood, EDITORIAL ASSISTANT/LAYOUT GELYN O. LEE enjoying their moment with each other. You CONTRIBUTING WRITERS YNNA MARIE M. CRUZ MICHELLE ANN A. RUIZ can guess what there are chatting is all about JOEBEN L. VILLARUEL JR. – something about their new project, new CONTRIBUTING ILLUSTRATORS ALLAN SALEH F. DE VERA prospect, and new opportunities. Or maybe JUSTINBERG BANTIGUE what else they can do to make a good dent in our society, to manifest malasakit in every way they do. After all, this is what EE is all about. PUBLICATIONS COMMITTEE CHAIRMAN ROLITO C. GUALVEZ We hope that in the next time we are VICE CHAIRMAN RONALD VINCENT M. SANTIAGO MEMBERS CYRUS V. CANTO sketching another batch of outstanding MARVIN H. CASEDA professionals in the magazine covers, it’s you ALLAN C. NERVES enjoying moments with your fellow awardees. MA. CRISTINA F. SANDOVAL ERLINDO C. TACNENG JR. We hope you pick up the inspiration from our KRISTIAN CARLO B. VICTORIO awardees, and the next breed of PEEs, REEs, OVERSEER JOEBE B. PANHILASON and RMEs, to pick them up from you. ADVERTISING AND MARKETING COVER PHOTO: ALLAN SALEH F. DE VERA MARKETING SUPPORT APPLE JUNE P. UBAY-UBAY 2015 IIEE BOARD OF GOVERNORS NATIONAL PRESIDENT MA. SHEILA C. CABARABAN VP-INTERNAL AFFAIRS LARRY C. CRUZ VOLUME XLIV VP-EXTERNAL AFFAIRS FLORIGO C. VARONA 4TH QUarter 2 0 1 5 VP-TECHNICAL AFFAIRS JOEBE B. PANHILASON NATIONAL SECRETARY FLORENCIO D. BERENGUEL NATIONAL TREASURER RAMON Z. GATCHALIAN JR. NATIONAL AUDITOR NOEL T. FERNANDEZ GOVERNOR-NORTHERN LUZON SALVADOR B. PERALTA GOVERNOR-CENTRAL LUZON ROY Y. YUTUC GOVERNOR-METRO MANILA LYNDON R. BAGUE MISSION GOVERNOR-SOUTHERN LUZON ALBERTO R. HERRERA JR. To deliver high-quality products and services GOVERNOR-BICOL FERNANDO R. CRUZ GOVERNOR-WESTERN VISAYAS DANIEL C. CORCELLES in order to instill excellence in the electrical GOVERNOR-EASTERN/CENTRAL VISAYAS WILFREDO P. CANIZARES GOVERNOR-NORTHERN MINDANAO PASTOR D. ABREGANA practitioner, and to enhance the technical GOVERNOR-SOUTHERN MINDANAO JOSEPH DARREN CLAIRE S. SOLICAR profession to enable it to make positive GOVERNOR-WESTERN MINDANAO VICTOR P. FRIVALDO EXECUTIVE DIRECTOR RAMON P. AYatON contributions to national development. ASSISTANT EXECUTIVE DIRECTOR MARJORIE AGUINALDO-MUÑOZ VISION IIEE NATIONAL SECRETARIAT DEPARTMENT HEADS To be the best and most prestigious ADMINISTRATIVE-OIC MA. ELENA U. LIONGSON professional technical organization in the TECHNICAL-OIC MARY ANN B. GUILLEN MARKETING ALLEN M. PIDO Philippines. MEMBERSHIP ALMA C. LARCE FINANCE-OIC EMEE F. SULIT PRINTING BY: LEXMEDIA DIGITAL The views and opinions expressed by the contributors of The Electrical Engineer magazine do not necessarily reflect The Electrical Engineer is published quarterly by the Institute of Integrated the views the editors and publishers of the magazine or Electrical Engineers of the Philippines, Inc. (IIEE), with editorial and business office at of Institute of Integrated Electrical Engineers of the #41 Monte de Piedad St., Cubao, Quezon City, Philippines. Philippines, Inc. (IIEE). IIEE and the editorial board carry no Tel Nos. (632) 414-5626, Fax Nos. (632) 721-6442 & 410-1899. responsibility for the opinions expressed in the magazine. Website: www.iiee.org.ph; E-mail: [email protected]. For an e-copy, you may visit our website, www.iiee.org.ph Articles or visual materials may not be reproduced without written consent from the publisher. The publisher reserves The present circulation of the magazine is 35,000 copies per issue the right to accept, edit, or refuse submitted materials for to members and industry stakeholders.