Both are leading manufactmers in the automobile with extremely beautiful styling, the vehicle was involvement as well as access to the dealerships industiy and are exti·emely successful in different awarded many international and local awards and to Mercedes-Benz itself. The site is updated markets with different model ranges. The merger of including the 1999 "Wheels Car of The Year". continually, not just for content but to increase its the two companies is the biggest it1dustrial maniage The year 2000 saw Mercedes-Benz launch the interactivity so that it remains at the leading edge. in histmy. successor to the immensely popular C-Class. The Mercedes-Benz continues to sponsor carefully Prior to 1999, Australian distribution had been new C-Class had been long anticipated and selected events in both cultural and sports arenas. handled for 40 years by a wholly-owned subsidiary thoroughly exceeded all expectations when it Every event is selected to support the total of Daimler-Benz AG. The automotive marque is anived. It appeals to a much wider target audience promotional strategy and the brand's values. now distributed by DaimlerChrysler Australia/ than before, and as a result the average age of Spotting highlights include the ATP Tennis and, in Pacific Pty. Ltd, fonnerlyMercedes-Benz (Australia). owners has fallen dramatically. More recent 2001, the Tetmis Masters Cup where the top eight In Australia and the South Pacific, Mercedes-Benz is ideally placed to benefit from the global manufacturing platfonn of DaimlerChrysler AG. Mercedes-Benz Already, the organisation somces products and components from three continents - cars from Emope, America and Africa, Freightliner tiucks from THE MARKET The history of the Daimler-Benz North America and bus chassis from Brazil. In Australia, Mercedes-Benz sells a Group parallels the development of the range of premium cars in the prestige motor car. Daimler and Benz, the great THE PRODUCT male players for the year compete in what is and luxwy car segments, offering superb engineers and founders of the firm, Mercedes-Benz is one of the world's few true luxwy arguably tile most exclusive tem1is toumament all. quality, economy, safety and style. worked on theit· inventions in the early marques. The brand has consistently been Mercedes-Benz continues to be the naming Mercedes-Benz achieved record sales in '80s of the last centuty without ever regarded as one ofthe most recognised it1 the world, sponsor ofthe Mercedes AustJ·alian Fashion Week. 2000, a year in which the Australian car meeting each other. In Cannstatt and not just among the automotive industry but in This week long event is now firmly established as market reached 787,100 tmits. Mannheim- only about 100 kilometres general. a part of tile major international fashion calendar, Mercedes-Benz retail sales have apart- they laid the foundations for the Mercedes-Benz offers over 35 passenger car model and Mercedes-Benz will continue to increase its increased dramatically in recent years. motorisation of transpmt with the first configmations w1der $100,000, and nearly as many investment in fashion both locally and The number of new vehicles sold has light high-speed engine and the first above this. Vehicles mclude the unique A-Class; the intemationally. risen to more than two and a half times motor vehicles. Their businesses, popular 4 cylit1der, V 6 or Cotmnon Rail Direct Injection additions to the C-Class range include the Sports the total retail sales of 1993. This growth Daitnler-Motoren-Gesellschaft and Benz (CD I) Diesel C-Class; the2-litresupercharged, V6, V8 Coupe and wagon, still further broadening the BRAND VALUES has easily outstripped competitors. The & Cie, and were soon locked in and CDI E-Class; the versatile M-Class 4WD; the appeal of this exciting model family. Like no other brand, Mercedes-Benz incorporates expansion ofthe brand into new market competition for both customers and stylish and luxmious S-Class saloon; the amazmg CL­ Away from new product introductions, the highest standat·ds of quality, safety, innovative segments has been particularly success on the raceu·ack. Class coupes and the SL-Class convertible; and the Mercedes-Benz atmounced in 2000 an exciting drive and visual appeal. Even though the successful. New products such as the With demand growing at home and CLK Coupe, CLK Cabriolet, SLK Roadster and pattnership with the Confederation of Australian Mercedes-Benz brand is over 100 years old, it is M -Class 4 WD wagon and A -Class have abroad, both finns gradually extended Mercedes AMG which define the ultimate ill high Motor Spmt (CAMS). The CAMS Institute ofRoad always young at heart. Litlks with the world ofstyle continued to exceed expectations, whilst their sales network. Then, in 1926, they petfmmance Mercedes-Benz models. Safety program is a unique program providitlg driver through Mercedes-Benz fashion week and the recent introduction of the new C-Class sedans testing in 1954, few could see the sense of joined forces to form Daimler-Benz AG. A quick glimpse at the near futme reveals a brace safety training at a national level. Its pmpose is to sponsorship of both the mts and sports such as has yet again made the brand more relevant to deliberately crashing vehicles, but it allowed the Headquartered in Stuttgart in southern Gem1any, of new models that will continue to place the brand help reduce the road toll through education and horseracmg, tennis and golfhelp mait1tam the itnage younger buyers. development of the at the fore­ development of safe driving skills. and keep Mercedes-Benz in touch with what its crumple zone and front of customers love and how they live. ACHIEVEMENTS the safety steering innovation, PROMOTION In 1998, Mercedes McLaren won both the FIA system. Mercedes such as the The promotion stJ·ategy has reflected the evolving Formula One World Drivers and Constructors was first to mtroduce new SL, the Mercedes-Benz range. The launch of the all new C­ Championships, and Mika Hakkinen won the ABS braking and the superluxwy Class in 2000 presented Mercedes-Benz in a new THINGS YOU DIDN'T KNOW ABOUT drivers title again in 1999. There is no more airbag, as well as seat Maybach and refreshing manner. No longer is Mercedes-Benz MERCEDES-BENZ challenging testing ground than the Fonnula One belt pre-tensioning and the a brand for an older generation. Without losing grid. Countless hours are spent developing and devices. ultra high sight of its core values, the brand has been able to 0 The Mercedes name originated in 1899 refining new ideas into working technology. The Mercedes contin­ petfonnance become vastly more accessible and appealing to a when Emil Jellinek, the first general real witmers were of comse Mercedes-Benz buyers, ues to strive to SLR much wider demographic range. distributor ofDaimler cars and a keen because lessons learned at the track are soon achieve increasingly stringent safety standards of Daimler-Benz became Europe's largest industrial Increasingly the Internet has become an racing driver, drove a Daimler in a car passed on to Mercedes production cars. its own, standards that far exceed any govenunent conglomerate. Even before the recent merger, it RECENT DEVELOPMENTS important tool for commrnlication with consumers race in Nice. He named the car after his Mercedes-Benz has been a leader in car safety regulations. employed more than 300,000 people worldwide with The Mercedes-Benz brand continues to expand. and the Mercedes-Benz site is one of the most 11-year-old daughter, Mercedes. The since it began research in this vital field. The annual revenues exceedmg DMlOO billion. Following the successful introduction ofthe A and popular web sites in Australia today. It offers up to Mercedes went on to win various titles company patented the passenger safety cell, and HISTORY Although most famous for the utm1istakable M-Classes in 1998, Mercedes-Benz has continued the minute infonnation on products and motor in Nice and the name became the gave the rights free to all other automobile The histmy ofDaimler-Benz and of the automobile Mercedes-Benz marque, Daimler-Benz has been in to launch innovative, exciting products. sports obvious choice for the company's manufacturers, so that lives could be saved on the began on the twenty-ninth of Januaty 1886, when the mobility business by road, rail, sea and air. The In 1999, the new S-Class was launched and production cm·s. roads. Karl Benz was granted a patent for his three­ Group consisted offom business units: passenger immediately dominated the upper luxrny car 0 The tlu·ee-pointed star is intended to When Mercedes wheeled motor carriage. Ten years cars, conm1ercial vehicles, aerospace and services segment. A combination of some of the symbolise tile threefold nature of began crash later, Gottlieb Daitnlerproduced - and three directly managed businesses: rail most advanced technology ever transpmt motmisation on land, sea and the first huck. systems, microelectronics and diesel engines. seen m a passenger car in the air. It stands for service and safety, and all over the world tile name ~~~~-----~-~~ Together they offer skills, solutions and synergy in evety field oftranspmtation and beyond. "Mercedes-Benz" is a symbol of The merger annow1cement of Daimler­ pioneering spitit and tradition. Benz and Cluysler on May 7, 1998 by 0 Mercedes-Benz was the first Bob Eaton and Ji.irgen Schrempp automobile manufacturer to introduce created the new DaimlerC!uysler AG ABS braking, the ait·bag and pre­ which is the world's third biggest car tensioning devices. manufactmer (in sales) or fifth biggest 0 Mercedes-Benz patented the (in vehicle production) as well as being the passenger safety cell and gave the best positioned in global terms.