MINISTRY OF TRIBAL AFFAIRS Go Vocal for Local – Go Tribal TRIFED GOES DIGITAL 27 June 2020 In this presentation… • The present situation, Why Digitization .. • Digitization : TRIBESIndia on GeM, New Website, VanDhan MIS Application (Web & Mobile) • Covid 19 Mitigation Measures by TRIFED • MSP Why and how it was scaled up • Best Practices • VanDhan scale up • Success stories • Retail Strategy • The Road Ahead & Convergences planned Present Situation • Unprecedented situation in the Country due to spread of pandemic Covid-19 leading to huge unemployment among youth and returnee migrants including the tribals • Lockdown due to Covid-19 has dealt a serious blow to the livelihoods of tribal artisans and forest dwelling minor forest produce gatherers • Large number of people are going online for all their needs , like business operations, communication, news, shopping etc. and this is likely to continue and get adopted even after system normalizes. Digitization - TRIFED’s strategic response to the emerging situation TRIFED - Digitization Strategy Forest ARTISANS Dwellers engaged in engaged in Handicrafts MFP and gathering Handlooms and Value Addition SUPPLY CHAIN Demand DEMAND CHAIN Demand Fulfilment Supply Chain Management Demand Creation Sourcing , Production, Logistics Sales & Marketing, Design, R&D 1. Point of Sale Terminals & Digital 1. SUPPLIERS/ARTISANS – Empanelment Payment Systems • Artisans (Handicrafts and Handlooms) 2. eCommerce • VanDhan Kendras 3. Social Media 2. Udyog Aadhaar for Artisans and VDVKs 3. Comprehensive Automated Supply chain + Aggressive Communications management Strategy DATA ANALYTICS TOOLS Comprehensive Digitization – TRIBES India Retail Inventory Management ARTISANS 1. Tribal Artisans Empanelment (1.5 L) engaged in 2. 1 Lakh+ Products Onboarding Point of Sale Handicrafts 3. 120 Outlets | 15 Regions Terminals with Digital and 4. eCom Push Payments Handlooms Social media @tribesindia @VanDhanSeVikas @tribesindia @VanDhanSeVikas @tribesindia @tribesindia TRIFED on GeM (Government eMarket Place ) TRIFED also has launched products on GeM to facilitate purchases by Government. Government Departments Ministries and PSUs can access TRIBES India products via Government e-Marketplace (GeM) and shop as per GFR regulations. A large range of products made by Tribals are available in these portals to buy online, ranging from Artefacts like Dhokra Metal Crafts, beautiful Pottery, Paintings of all kinds (Gond, Bhil, Warli, Pithora, among others) to uniquely fabricated Apparel wear, and distinctive Jewellery designs and other tribal products that can add a visual and experiential aesthetic connect like no other. Further, the Van Dhan Naturals range offers Honey, Spices, Rice, Tea, Coffee, among other organic essential food items. Search TribesIndia on GeM To support the Tribals, PSUs and Ministries may give FIRST https://mkp.gem.gov.in/arts-and-crafts-equipment- and-accessories-and-supplies-art- PREFERENCE to various Tribal products on GeM. Remember, paintings/search#/?page=65&_xhr=1 70% of the amount will go directly to the hands of Tribals. Brand new State of the Art Website trifed.tribal.gov.in VanDhan – Digitization Proposal Approval Web & Mobile App Workflow Rs.167 Cr disbursed 1. 22 States | 196 Districts Onboarding of Tribal Forest Dwellers 2. 1,205 VanDhan Kendras beneficiaries, SHGs, engaged in Haats, Warehouses MFP gathering 3. 18,075 SHGs and Value 4. 3,61,500 Tribals 5. 500+ MFP based Products Addition Business Plans of VanDhan Kendra Units GIS mapping • Haats • Warehouses • Beneficiaries Digital Payments MSP for MFP &VANDHAN eMarket Place TRIFED aims to onboard Omni-channel facility for Tribals to sell their goods through 5 L Artisans and Suppliers who are their own retailers and distributors, TRIFED’s network of empaneled with it for sourcing of various handicraft, handloom, Outlets and eCommerce partners as well as in e- natural food products across the Marketplace with their own e-shop country to be onboarded individually in e-Marketplace. With Digital Payments enabled, these tribal artisans will be able to improve their credentials to seek loans with credit history. TRIFED in partnership with NSIC Registration of (M/o MSME ) has initiated registration Artisans & VDVKs of all Artisans on Udyog Aadhaar (UAM). Open Launch Date 30 July 2020 MINISTRY OF TRIBAL AFFAIRS Covid 19Mitigation Measures by TRIFED MSP for MFP - Why and how it was scaled up Best Practices VanDhan scale up Success stories Covid Response - Income generation Initiatives • Rs.1,350 cr allocation to states – Funds from Article 275(1) Grants and others • 8 States have submitted their proposals stressing on MFP based Income generation and Livelihoods • Minimum Support Price for Minor Forest Produces Procurements • revised MSP for MFP guidelines were issued on May 1 2020 • the MSP prices of the MFPs increased up to 90% resulting in higher incomes for the tribals • On May 26, 2020, the Ministry also approved addition of 23 new items under the MSP for MFP list • MSP for MFP Scheme reinvigorated the tribal economy. The total procurement for the year (both Government and private trade) crossed more than Rs 2,500 crores, proving to be a much needed support in these distressing times of the Covid 19 pandemic. The ongoing procurement of MFPs under the MSP for MFP Scheme in 16 states has hit a record- breaking high with the procurement touching approximately Rs 1,000 Cr. Procurements by Private trade to the tune of Rs.1,500 Cr – above MSP as spin off of strong Govt initiatives Commendable support and Commitment from the State Governments Livelihoods with Security UNICEF-WHO-TRIFED-MOTA Campaign 1. VanDhan Samajik Doori Jagrookt Abhiyaan Cordinated and sustained public information campaign in collaboration with UNICEF among Tribal Forest Gatherers through digital content messaging, webinars, messaging, radios, social media etc 2. Soaps, Masks for Tribals : Distribution of Masks and Soaps to Tribal SHGs 3. Ration Kits: Collaborated with Art of Living Foundation for distributing ration kits (while maintaining social distancing guidelines) to tribal families across India. Revision of Minimum Support Price for MFPs Increase in prices No of items No Increase 3 0%-5% 0 5%-10% 1 10%-15% 10 15%-20% 30 >20% 6 Total no of items 50 Name of MFP Notified MSP for Notified on %increase MFPs by MOTA in May 1, 2020 Feb 2019 Giloe (Tinospora cordifolia) 21.00 40.00 190% Mahua Flowers (dried) 17.00 30.00 176% (Madhuca longifolia) Hill Broom Grass 30.00 50.00 167% (Thysanolaena maxima) Lac-Rangeeni 130.00 200.00 154% Lac-Kusumi 203.00 275.00 135% Addition of 23 New Items to the MSP List Sr. Forest Produce MSP Declared Regions Covered 1. Van Tulsi seeds (Ocimutn Gratissitiium ) 1 6 All India 2. Van Jeera (Vernonia Anthelmintica) 70 All India 3. Beetal nut raw (Areca Catechu ) (Raw) 30 North East States 4. Beetal nut Dry (Areca Catechul (Dry) 200 North East States 5. Mushroom Dry (Agaricus bisporus ) (Dry) 300 North East States 6. Black rice (Orvra Sativa L) 100 North East States 7. Johar Rice (Orrra Sativa) 50 North East States 8. King Chilli (Capsieum chinerise Jacq) 300 North East States 9. Mustard (Brassica nigra) 40 North East States 10. Raw Cashew (Anacardium occidentale) 450 North East States 11. Cashew Nut (Anacardium occidentale) 800 North East States 12. Tamarind Seed (Tamarindus inca) 11 All India 13. Bamboo Brooms (Thysanolaena maximal) 60 All India 14. Ginger Dry (Zingiber Officiriale) 50 North East States 15. Perilla Dry (Perilla Frutescens) 140 North East States 16. Rosella (Hibiscus Sabdariffa) 200 North East States 17. Nutgall (Rhus chinensis) 150 North East States 18. Zanthoxylum Dried (Zanthoxylum Armatum) 200 North East States 19. Jack Fruit Seed Artocarpus Heterophyllm) 45 North East States 20. Dry Anola (Phyllnthus Embliea) (Dry ) 60 All India 21. Kachri Baheda (Terminalia Bellerica) 20 All India 22. Kachti Harra (Temiinalia Thebula) 23 All India 23. Seed lac (Kerria Lacca) 677 All India Meetings with the Hon’ble Chief Ministers of States • VC meeting of Hon’ble Minister of Tribal Affairs with Hon’ble Chief Ministers of States on 12 May 2020 to promote the tribal livelihoods and safety during these times of distress through the MSP for MFP Scheme MSP for MFP – Procurements in Maharashtra Procurement Centre/ Primary Agency: Shahpura Thane District Giloe Quantity & Value of MFP Procured: 25MT and Rs. 3 lakhs Contact Person: Mr. Sunil, Adivasi Ekatmik Samajik Santha (7378956592) Procurement Centre/ Primary Agency: Salekasa VDVK and Deepjyoti VDVK Mahua flower Quantity & Value of MFP Procured: 40 MT and Rs. 14 lakhs Contact Person: Mr. Virender, Adiwasi Swayam Kala Sansthan, Salekasa, Distt. Gondia Odisha Kuchinda District/ ITDA Tamarind 853.72 MTs & Rs. 307.34 lakhs Contact Person: Sh. Chandan Gupta, Marketing Manager, TDCCOL (9861245801) Awareness Rath by VDVKs covered 18 villages of Bhuasuni G.P. of Bangiriposhi block in collaboration with TDCC, Udala and ITDA, Baripada and ITDA Keonjhar. Madhya Pradesh Jalikheda, Hoshangabad, MP /MP MFP Federation Mahua 171.649 MTs & Rs. 60.07 Lakhs Contact Person: Sh. Anil Kumar, Madhya Pradesh Rajya Laghu Vanopaj (Vyapar evam Vikas) Sahkari Sangh (9827235111) Modernization of haat bazaars under ‘Apni Dukan’ initiative for procurement of MFPs at Ari, Seoni District, Madhya Pradesh Chhattisgarh – the best performing , Champion State Door-to-Door Procurement of MFPs: Fig: Door to door procurement of MFPs at Balarampur, Ramanujganj District, Chhattisgarh Chhattisgarh Bijapur District / CGMFP Federation MINISTRY