TEXAS LIBRARY JOURNALVolume 95, Number 4, Winter 2019 TLA 2020 CONFERENCE EDITION Library Social Media Voter Registration Guided Pathways Ambassadors Events Texas Library Association | 1 MARK YOUR CALENDARS! DON’T MISS THIS STAR-STUDDED LINEUP OF AUTHORS AT TLA 2020! Please visit the PENGUIN YOUNG READERS BOOTH #1531 for our full author lineup and signing schedule. KIMBERLY BRUBAKER PATRICE MATT BRADLEY CALDWELL DE LA PEÑA VEERA VICTORIA HIRANANDANI JAMIESON AND MANY MORE! All our books will be FREE at the author signings, taking place in TLA’s Author Autographing Aisles! Penguinclassroom.com PenguinClassroom @PenguinClass PenguinClassroom 2 | Texas Library Journal WINTER 2019 CONTENTS TEXAS LIBRARY 5 A VISION FOR ALL TEXANS JOURNAL 5 President’s Perspective Published by the TEXAS LIBRARY Cecilia Barham ASSOCIATION HOUSTON 7 Editor’s Letter Membership in TLA is open to any Wendy Woodland MARCH 24 27 individual or institution interested in George R Brown Convention Center Texas libraries. For advertising information, contact Kasey Hyde, TLA Vendor & Meeting Associate at: [email protected] 8 For editorial information, contact Wendy Woodland, TLA Director, Why Your Library Needs Social Advocacy & Communications at: 8 [email protected] Media Ambassadors 26 Cesar Garza Opinions expressed in Texas Library Journal are those of the authors and 12 Voter Registration Events: TLA 2020 CONFERENCE are not necessarily endorsed by TLA. A Great Collaboration 27 Featured Speakers Opportunity Nicole Cruz 30 Corporate Sponsors Programs by Topic Journal Staff 14 Pottsboro Library Teams Up 31 Editor for Esports 43 Conference Committees Wendy Woodland Michele Chan Santos Exhibiting Companies Assistant Editor 44 Guided Pathways: Sharpening Michele Chan Santos 16 Career Focus for Community Graphic Designer College Students Joanna King Lorely Ambriz Advertising Introducing E-Read Texas 46 Kasey Hyde 20 Danielle Cunniff Plumer Printer SCHEDULE OF EVENTS Capital Printing 46 Preconferences (Tuesday) 48 Tuesday, March 24 22 Wednesday, March 25 54 65 Thursday, March 26 22 Newsnotes 76 Friday, March 27 24 Continuing Education 80 Index of Events, Speakers, and 3355 Bee Cave Road, Suite 401 Sponsoring Units Austin, Texas 78746-6763 AD INDEX 512.328.1518 www.txla.org 4 American Library Association © Texas Library Association 6 DK Publishing Media Flex/OPALS Texas Library Journal (ISSN 0040-4446) 13 84 is published quarterly in spring, summer, 2 Penguin Young Readers fall, and winter by the Texas Library 10 Teacher Day @ TLA FORMS Association, 3355 Bee Cave Road, 13 Tejas Storytelling Festival Suite 401, Austin, Texas 78746-6763. TLA Disaster Relief Art Raffle Conference Preregistration Subscription price: to members of TLA, 47 84 TLA Membership 94 cents, included in annual dues; to 88 86 TLA Membership nonmembers, $25 per year for domestic, 25 TLA Reading Lists $30 out-of-country. Single issues: $7. 42 Texas State Library & Archives Commission 24 UNT iSchool 11 UT Press Texas Library Association | 3 ALSO § Innovation-spurring preconferences § A Symposium on the Future INCLUDED! and institutes of Libraries—sponsored by ALA’s § Books, media, and 100s of authors Center for the Future of Libraries § 400+ expert exhibitors, new products, services, and titles Three days (Saturday through Monday) exploring the § News You Can Use — updates, policy many futures for academic, public, school, and special priorities, strategies for engaging libraries. Attend plenary sessions with civic, education, decision-makers and influencers and social innovators — and join in on discussions with experts from allied professions who will share their § Award announcements and visions for the future. celebrations • • • • • FEATURED SPEAKERS • • • • • WES MOORE ECHO BROWN JULIA ALVAREZ MAIA AND ALEX JEFF HENDERSON CHANEL MILLER author and business leader author and visionary poet, essayist, and author SHIBUTANI author and celebrity chef author and artist storyteller Olympic bronze medalists and authors Registration and Housing NOW OPEN! For more information, visit ALAMIDWINTER.ORG To stay informed, follow #ALAMW20 4 | Texas Library Journal WINTER 2019 PRESIDENT’S PERSPECTIVE President’s Perspective By Cecilia Barham This past week the 2020 Conference Program went to the printer. It was a busy and exciting week and a milestone worth celebrating. I am pleased to share that when you get your program you will see that Newbery Medal winner, and author of The Giver, Lois Lowry will be joining us as a Presidential Spotlight speaker. TLA is honored to have her joining our illustrious lineup of speakers, which includes Lisa See, Jason Reynolds, and Nick Offerman. Registration is open now! The TLA Conference is not the only opportunity to see She is a member- presenters who inspire us or teach us new ways of doing focused leader with things. I recently had the honor of attending several of TLA’s a proven record district meetings, including District 6/Border Region Library of implementing Association/REFORMA El Paso Chapter Joint Conference in El successful Paso. I was deeply moved by the warm welcome I received and initiatives and by their amazing keynote speaker, playwright Octavio Solis, sustaining organizational growth. As a successful relationship who brought most of the crowd to tears with artful readings builder and collaborator, she exhibits a membership-focused from his work. service philosophy, and has extensive experience working I also enjoyed hearing SEL Mindfulness Specialist James with members, boards, volunteers, vendors, and community Butler at the District 7 meeting. James shared ways in which partners. we can bring mindfulness into our work and our libraries. He Her first day at TLA is January 9, 2020. Please join me in created an amazing resources page that can be found at welcoming Shirley to the TLA family! bit.ly/mindfuld7. Kudos to all the districts for their well-organized fall IN OTHER NEWS meetings, and for the timely and important topics they Another task force that is hard at work is the Information highlighted. Migration Task Force. They have been working with units and divisions to identify needs and have created some great NEW EXECUTIVE DIRECTOR SELECTED resources to help chairs and webmasters access, organize, and After conducting an extensive search and thoroughly provide members with key information. More information on vetting candidates, the Executive Director Search task force these resources will be coming out soon. recommended, and the Executive Board selected, Shirley Robinson, CAE as the new TLA executive director. Robinson’s A MOMENT OF GRATITUDE experience is aligned with the Executive Board and members’ I want to send a huge thank you to the TLA staff for all the goals for TLA’s future: work they do to make our organization the biggest and best • To increase its presence in political spheres and to advance state library association in the country. They have answered the profession questions, solved problems, anticipated needs, and done these things with kindness and humor. I am grateful. • To provide services and professional development in an increasing menu of online options • To position the organization to be structurally and fiscally sustainable Robinson has more than 20 years of experience in nonprofit Cecilia Barham trade association management at statewide organizations. [email protected] 817-427-6813 Texas Library Association | 5 Social Emotional At Your DownloadLearning a free educator guide: bit.ly/36GWSAH Sign up to get a 2020 SEL calendar with tips and activities for young students*: bit.ly/36BcpSt Library Attending TLA’s Annual Conference? Stop by the DK booth for more information and free resources. 9781465475411 9781465470904 9781465473325 9781465491572 — Coming Soon 9781465491565 *While supplies last A WORLD OF IDEAS: SEE ALL THERE IS TO KNOW www.dk.com 6 | Texas Library Journal WINTER 2019 EDITOR’S LETTER Should Your Library Be the Hero of the Story? By Wendy Woodland Build relationships. Share most important thing to remember is Communications conference. At your stories. Have an elevator that you and your library are not the one of the programs, the presenter, heroes of these stories. Your patrons Elaine Acker of Sparx360, a certified speech. Present data in are the true heroes. Librarians and StoryBrand guide, walked us through interesting ways. Advocate libraries are guides for the heroes of author Donald Miller’s (Building a for your library. Promote your these stories, providing the resources, StoryBrand) exercise to develop a short professional brand. Champion solutions, support, and inspiration answer to the dreaded question, “What the profession. Foster needed for individuals to live their best do you do?” partnerships. These messages lives. Start by stating the problem or Consider: Our library provided challenge that many of your patrons provide the framework for most computer classes to more than 40 face. Then describe your solution to that advocacy-related information individuals in the past month. problem or challenge. Expand on your found in editorials, toolkits, Or: A growing number of employers solution, what success looks like and blogs, websites, presentations, require online applications, but the lack how your patrons feel after utilizing the and other sources of advice. of basic computer skills is a tremendous service. Then put it all together! barrier for many job seekers in our Here’s one I crafted: Most people community. To bridge that gap, the believe they can find all the information There are tips, steps, how-tos,