Advances in Social Science, Education and Humanities Research, volume 515 Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020) The Cultural Remodeling of Public Art in the Consumption Era Qiangqiang Luo1,* 1Xiamen Academy of Arts and Design, Fuzhou University, Xiamen, Fujian 361000, China *Corresponding author. Email: [email protected] ABSTRACT The prosperity of mass culture in the consumption era makes public art present many different characteristics from the past. The secular characteristics of mass culture representations are first manifested in that it no longer only pays attention to issues such as the sublime, the sacred, and the classics that can't be touched and only be admired in a far view. The phenomenon of "de- differentiation" in mass culture has blurred many boundaries of public art. As an open and emerging art, it encompasses many art categories, exists in various public spaces and places, and is integrated into social life with its interactive characteristics. It promotes cultural democracy in terms of interaction and visualization, and eliminates the inequality caused by people's knowledge level in cultural consumption. This paper analyzes the characteristics of public art in the consumption era, proposes the method of reshaping public art that adapts to the current situation, namely, the three directions of cultural breakthrough, multiple interaction and context retention, and takes the atrium landscape of the teaching building of Xiamen Academy of Arts and Design as an example to apply the research conclusions in practice. Keywords: consumption era, public art, cultural remodeling, cultural consumption, mass culture derived from it. After the continuous increase of I. INTRODUCTION abstract connotation, the term eventually becomes In recent years, public art has developed rapidly. In synonymous with commonality, which refers to a addition to decorating and beautifying environmental residential area of people slightly larger than the area in spaces, it has also increasingly assumed the mission of English [1]. The term "art" means "technology, promoting social values. In the process of ingenuity, and fine arts", which means that people form communication and integration with world culture, an intentional picture in their minds. "Art" is generally public art design is gradually merging with the cultural related to vision, and it is mainly to leave an impression characteristics of the consumption era. On the one hand, it has strengthened the interaction between public art in human vision through two-dimensional or three- and the public, and on the other hand, there have been dimensional reproduction. some drawbacks of the consumption era. How should 2) Development of public art: As an independent art public art develop in the consumption era? How to form, public art, from the art of sculpture on the shelves make public art maintain its uniqueness in the that serves a few people to the public sculpture of consumption era? The study of public art in the art public life, is produced with the development of society remodeling in the consumption era will enable public and the progress of civilization. As a discipline, it was art to integrate with local culture, truly understand the first proposed in the American Roosevelt's Art needs of the public and generate emotional connections. Percentage Plan and was gradually mature and popular in Europe. And with the acceleration of urban II. THE CULTURAL ANALYSIS OF PUBLIC ART construction, it became increasingly prosperous. However, due to the rapid development and following A. Diversified development of public art foreign art forms, there are still some problems behind 1) The concept of public art: The term public art is the prosperity of Chinese public art development. composed of the terms "public" and "art". The word China's early public art combined with the use of "public" means "commonality" and has the meaning of political power in the superstructure, and was mostly common people. The etymology of "citizen" is civis, manifested as monument art, mainly commemorating and the abstract noun civitas representing citizenship is leaders and historical events. After the reform and Copyright © 2021 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 161 Advances in Social Science, Education and Humanities Research, volume 515 opening up, public art works with urban sculptures and B. The value of public art murals as the main manifestations once entered a period Art has the effect of influencing the soul. All forms of rapid development. It developed rapidly in public of art are based on the transfer of feelings from human places in coastal cities in China. Since the 1990s, with senses to the human brain to form abstract thinking, the rapid development of China's economy, the pace of which then influences and changes people's behaviors urban construction has accelerated, and the supporting and emotions. Public art embodies the function and urban landscape construction and public works have meaning of its own existence in this way. First of all, as become more abundant. The forms of public art have a category of art, public art can show its own aesthetic become more diversified, and new public art forms function through the decoration and beautification of such as pop and installations have appeared, which environmental space to meet the needs of public visual decorate public occasions such as urban squares, enjoyment. When people's visual senses are satisfied, greenbelts and commercial streets, making the public they will inevitably get a sense of pleasure, so that their life more colorful and meeting people's increasing emotions can be sublimated. This is a benign interactive spiritual needs. Public art begins to not only be limited relationship formed between public art and people. to simple urban sculpture creation, but to emphasize When people enter a new environment, the first thing public participation, gradually highlighting the that attracts people's visual attention is not the common important "public" attribute. Sculpture parks focusing buildings or decorations, but the public art with on urban sculptures have appeared in major cities in aesthetic orientation and aesthetic edification. This is China, providing a broader space for public art and a because public art forms are easier to achieve emotional space for people to communicate. The birth and exchanges and communication with people. The reason popularization of sculpture parks marked the gradual why public art attracts the public's attention is that it maturity of Chinese urban sculptures ("Fig. 1" and "Fig. possesses the necessary popularity for communicating 2"). with the public, which is determined by another psychological need of the public. Public art must appear in a way that the public love to see and hear, and whether it is content, subject matter or form, it should conform to the public's appreciation habits and aesthetic taste. This is the biggest difference between public art and easel art in creation. Public art should not only focus on the expression of personal emotions, but should focus on the aesthetic needs of the public. The subject and content expressed in public art are mostly familiar to the public, and most of them are realistic in modeling. Even if they are in abstract form, they are mostly expressed in an aesthetic way. In short, the expression form of public art should mainly meet the public's aesthetic standards. Only when public art enters the public's life can the aesthetic function of public art Fig. 1. Sculpture in Huangshi National Mine Park, Hubei. be truly brought into play. Throughout history, the existence value of any public art is manifested after satisfying the public's psychological needs. Of course, the public's aesthetic expectations and psychological needs for public art will inevitably become a potential driving force for the expansion and promotion of public art functions. C. Cultural connotation of public art Another key function of public art that serves the society and is beneficial to the harmonious development of society is that it highlights the distinctive cultural spiritual dimension and extols positive social values. The society has given public art such an outstanding and glorious mission, that is, to promote the national spirit and national culture through publicity, encourage the people to be aggressive, and Fig. 2. Landscape sculpture in Xiangyang China Crape Myrtle maintain social morality and promote social harmony as Garden. their responsibility, which will become an inescapable 162 Advances in Social Science, Education and Humanities Research, volume 515 social responsibility of public art. Therefore, when humanistic spirit of the times. Only in this way can public art is presented to the public, it is not only China's public art play the role of uniting and educating restricted by space and environment, but also abides by the people, and become a carrier of social morality its social responsibilities in terms of the subject and ("Fig. 3"). content and art form, which need to fully reflect the Fig. 3. Sculpture of Huizhou Luofu Pure Land Memorial Park. With the development of social economy and the growth of the consumer culture era, and the birth and exchange and integration of the world's diverse development of public art can't be separated from the cultures, the level of