IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2015 GENDER RELATIONS IN TELEVISION FICTION IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2015 GENDER RELATIONS IN TELEVISION FICTION Maria Immacolata Vassallo de Lopes Guillermo Orozco Gómez General Coordinators Morella Alvarado, Gustavo Aprea, Fernando Aranguren, Alexandra Ayala-Marín, Catarina Burnay, Borys Bustamante, Giuliana Cassano, Pamela Cruz Páez, James Dettleff, Francisco Fernández, Francisco Hernández, Pablo Julio, Mónica Kirchheimer, Charo Lacalle, Pedro Lopes, Maria Cristina Mungioli, Guillermo Orozco Gómez, Juan Piñón, Rosario Sánchez, Luisa Torrealba and Maria Immacolata Vassallo de Lopes National Coordinators © Globo Comunicação e Participações S.A., 2015 Capa: Letícia Lampert Projeto gráfico e editoração:Niura Fernanda Souza Produção editorial: Felícia Xavier Volkweis Revisão, leitura de originais: Felícia Xavier Volkweis Revisão gráfica:Niura Fernanda Souza Editores: Luis Antônio Paim Gomes, Juan Manuel Guadelis Crisafulli Foto de capa: Louie Psihoyos. High-definition televisions in the information era. Librarian: Denise Mari de Andrade Souza – CRB 10/960 G325 Gender relations in television fiction: 2015 Obitel yearbook / general coordina- tors Maria Immacolata Vassallo de Lopes and Guillermo Orozco Gómez. -- Porto Alegre: Sulina, 2015. 526 p.; il. ISBN: 978-85-205-0738-4 1. Television – Programs. 2. Fiction – Television. 3. Programs Television – Ibero-American. 4. Media. 5. Television – Gender Relations. I. Lopes, Maria Immacolata Vassallo de. II. Gómez, Guillermo Orozco. CDU: 654.19 659.3 CDD: 301.161 791.445 Direitos desta edição adquiridos por Globo Comunicação e Participações S.A. Editora Meridional Ltda. Av. Osvaldo Aranha, 440 cj. 101 – Bom Fim Cep: 90035-190 – Porto Alegre/RS Fone: (0xx51) 3311.4082 Fax: (0xx51) 2364.4194 www.editorasulina.com.br e-mail: [email protected] July/2015 INDEX INTRODUCTION............................................................................................. 9 OBITEL NATIONAL RESEARCH TEAMS ............................................. 11 EDITOR’S NOTE ........................................................................................... 15 METHODOLOGICAL NOTE ...................................................................... 19 FIRST PART FICTION IN THE IBERO-AMERICAN SPACE IN 2014 Comparative synthesis of Obitel countries in 2014 ...................................... 25 Maria Immacolata Vassallo de Lopes and Guillermo Orozco Gómez 1. Audiovisual context in Obitel countries ............................................ 26 2. Comparison of television fiction in Ibero-American countries in 2014 ..................................................... 38 3. The top ten TV fictions in the year .................................................... 50 4. Transmedia reception in Obitel countries .......................................... 61 5. Highlights of the year in Obitel countries ......................................... 66 6. Theme of the year: gender relations in the television fiction ...................................................................... 69 SECOND PART FICTION IN OBITEL COUNTRIES IN 2014 1. ARGENTINA: the success of foreign fiction and the little charm of national fiction ....................................................... 81 Authors: Gustavo Aprea and Mónica Kirchheimer Team: María Belzunces, María Victoria Bourdieu, Victoria De Michele, Noelia Morales, Laura Oszust, Ezequiel Rivero 1. Argentina’s audiovisual context in 2014 ........................................... 81 2. Analysis of the year: national and Ibero-American premiere fiction ....................................................... 90 3. Transmedia reception ........................................................................ 99 4. Highlights of the year ...................................................................... 103 5. Theme of the year: gender relations in the television fiction ................................................................... 106 2. BRAZIL: a time of Brazilian series? ................................................. 113 Authors: Maria Immacolata Vassallo de Lopes and Maria Cristina Palma Mungioli Team: Clarice Greco, Fernanda Castilho Santana, Helen Suzuki, Ligia Maria Prezia Lemos, Luiza Lusvarghi, Rafaela Bernardazzi, Rosana Mauro, Sílvia Dantas, Tomaz Penner 1. Brazil’s audiovisual context in 2014 ............................................... 113 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................... 124 3. Transmedia reception ...................................................................... 136 4. Highlights of the year ...................................................................... 140 5. Theme of the year: gender relations in the television fiction ............................................................................. 147 3. CHILE: the Turkish conquest of the screen .................................... 155 Authors: Pablo Julio, Francisco Fernández, Constanza Mujica, Ingrid Bachman and David Osorio Team: Verónica Silva 1. Chile’s audiovisual context in 2014 ................................................ 155 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................... 164 3. Transmedia reception ...................................................................... 175 4. Highlights of the year ...................................................................... 177 5. Theme of the year: gender relations in the television fiction .............................................................................. 181 4. COLOMBIA: genre in discord .......................................................... 189 Authors: Borys Bustamante Bohórquez and Fernando Aranguren Díaz Team: Hernán Javier Riveros Solórzano and Diana María Lozano Prat 1. Colombia’s audiovisual context in 2014 ......................................... 189 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................... 199 3. Transmedia reception ...................................................................... 208 4. Highlights of the year ...................................................................... 212 5. Theme of the year: gender relations in the television fiction .............................................................................. 215 5. ECUADOR: fiction, between sanctions and gender stereotypes ....................................................................... 225 Authors: Alexandra Ayala-Marín and Pamela J. Cruz Páez Team: Juan Camilo Molina, Jorge Miño, Andrés Valarezo 1. Ecuador’s audiovisual context in 2014............................................ 225 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................... 235 3. Transmedia reception ...................................................................... 246 4. Highlights of the year ...................................................................... 249 5. Theme of the year: gender relations in the television fiction .............................................................................. 253 6. MEXICO: the power of TV in the crosshairs. TV fiction between presidential elections and audience activation ................................ 261 Authors: Guillermo Orozco, Gabriela Gómez, Darwin Franco, Adrien Charlois and Francisco Hernández 1. Mexico’s audiovisual context in 2014 ............................................. 261 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................... 269 3. Transmedia reception ...................................................................... 281 4. Highlights of the year ...................................................................... 286 5. Theme of the year: gender relations in the television fiction .............................................................................. 289 7. PERU: fiction losing ground .............................................................. 297 Authors: James A. Dettleff, Giuliana Cassano and Guillermo Vásquez F. Team: Rogger Vergara, Andrea Bernales, Thalia Dancuart, Megumi Fukuhara, Rodolfo Pesantes, Nataly Vergara, Diego Vives 1. Peru’s audiovisual context in 2014.................................................. 297 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................... 306 3. Transmedia reception ...................................................................... 316 4. Highlights of the year ...................................................................... 320 5. Theme of the year: gender relations in the television fiction .............................................................................. 323 8. PORTUGAL: an industry specialized in the long-running format ................................................................ 331 Authors: Catarina Duff Burnay, Pedro Lopes and Marta Neves de Sousa 1. Portugal’s audiovisual context in 2014 ........................................... 331 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................... 342 3. Transmedia reception ...................................................................... 353 4. Highlights of the year .....................................................................