NORTHFIELD SQUARE MALL MOBILE DATA SURVEY Bradley, Illinois Prepared for The Village of Bradley June 2019 NORTHFIELD SQUARE MALL - MOBILE DATA SURVEY Site Summary Northfield Square Mall, a shopping destination for Kankakee County, conveniently located right off of Interstate 57 and State Route 50 (at exit 315). Indoor mall incliding Bath & Body Works, JC Penney, Victoria’s Secret, Hibbett Sports and Express Outlet, Cinemark and Kan Sai Japanese Habachi Steakhouse & Sushi Bar. 6/6/2019 Placer - Northfield Square - Overview Northeld Square ReporMapt dataa map ©2019 error 1600 North State, Bourbonnais, 60914, IL Last 12 Months Metrics Est. # of Customers Est. # of Visits Panel Devices Panel Visits Northeld Square / North State 197.4K 1.2M 8.7K 26K Visits Trend 15,000 10,000 5,000 Estimated # of Visits 0 Jun 1st Jul 13thJul 27th Sep 7th Oct 5th Feb 8th Apr 5th Jun 15thJun 29th Aug 10thAug 24th Sep 21st Oct 19thNov 2ndNov 16thNov 30thDec 14thDec 28thJan 11thJan 25th Feb 22ndMar Mar8th 22nd Apr 19thMay 3rdMay 17thMay 31st P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net https://analytics.placer.ai/#!/admin/insights/complexes/e91c792e30efbb93081d41bb/overview?competitor=%5B%5D&filter=%5B%7B"date":%7B"start":"2018-06-0… 1/5 6/6/2019 Placer - Northfield Square - Overview Trade AreaNORTHFIELD SQUARE MALL - MOBILE DATA SURVEY Min. Visit Freq. 1 Number of Visits ▼ By Home Location ▼ # of Visits 10.1K - 12.6K 7.6K - 10.1K 5K - 7.6K 2.5K - 5K < 2.5K ReporMapt dataa map ©2019 error Typical Customer Persona Northeld Square Ethnicity White Income $60K - $75K Favorite Places All Apparel Dining Groceries Home Improvement Leisure ▼ Min. Visit 1 Northeld Square Place Customers 1 Bradley Commons / Hwy 50 N 152.1K (77%) 2 Walmart Supercenter / N State Route 50 131K (66.4%) 3 Kohl's / N State Route 50 121.5K (61.5%) 4 Target / N State Route 50 111.3K (56.4%) 5 Menards / christine dr. bradley il 60915 101K (51.2%) P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net https://analytics.placer.ai/#!/admin/insights/complexes/e91c792e30efbb93081d41bb/overview?competitor=%5B%5D&filter=%5B%7B"date":%7B"start":"2018-06-0… 2/5 NORTHFIELD SQUARE MALL - MOBILE DATA SURVEY 6/6/2019 Placer - Northfield Square - Overview Customer Journey Northeld Square / North State Prior Post 57.4% 48.4% Home Home 6% 5.5% Work Bradley Commons 2038 Hwy 50 N, Bourbonnais, 60914, IL 2.5% 2.3% Bradley Commons Target 2038 Hwy 50 N, Bourbonnais, 60914, IL 1615 N State Route 50, Bourbonnais, 609… 1.1% 2% Target Walmart Supercenter 1615 N State Route 50, Bourbonnais, 609… 2080 N State Route 50, Bradley, 60914, IL 0.9% 2% Five Guys Work 1605 Illinois Route 50, Bradley, 60914, IL Customer Journey - Routes From Prior Locations ▼ # of Visits 82.3K - 709K 48.7K - 82.3K 29.6K - 48.7K 17.9K - 29.6K < 17.9K ReporMapt dataa map ©2019 error P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net https://analytics.placer.ai/#!/admin/insights/complexes/e91c792e30efbb93081d41bb/overview?competitor=%5B%5D&filter=%5B%7B"date":%7B"start":"2018-06-0… 3/5 NORTHFIELD SQUARE MALL - MOBILE DATA SURVEY 6/6/2019 Placer - Northfield Square - Overview Hourly Visits 600,000 400,000 # of Visits 200,000 0 12:00 am 02:00 am 04:00 am 06:00 am 08:00 am 10:00 am 12:00 pm 02:00 pm 04:00 pm 06:00 pm 08:00 pm 10:00 pm Daily Visits 300,000 200,000 # of Visits 100,000 0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net https://analytics.placer.ai/#!/admin/insights/complexes/e91c792e30efbb93081d41bb/overview?competitor=%5B%5D&filter=%5B%7B"date":%7B"start":"2018-06-0… 4/5 NORTHFIELD SQUARE MALL - MOBILE DATA SURVEY 6/6/2019 Placer - Northfield Square - Overview Length-of-Stay ▼ Average Stay 300,000 86 Min 200,000 # of Visits 100,000 0 15 - 29 30 - 44 45 - 59 60 - 74 75 - 89 90 - 104 105 - 120 - 135 - 150 < 119 134 149 Length in minutes P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net https://analytics.placer.ai/#!/admin/insights/complexes/e91c792e30efbb93081d41bb/overview?competitor=%5B%5D&filter=%5B%7B"date":%7B"start":"2018-06-0… 5/5 ABOUT THE RETAIL COACH The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients. Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential. Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities. Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline. ® C. Kelly Cofer Our Retail360 process assures that communities get President & CEO timely, accurate and relevant information. Translating that The Retail Coach, LLC data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success. The Retail Coach – “ It’s not about data. It’s about your success.” P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net ACKNOWLEDGEMENTS The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Environics Analytics 2019, ESRI 2019, Placer.ai, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer. com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics. To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model. Mapping data is provided by MapInfo, Nielsen, ESRI, Placer, and/or Microsoft Corporation. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net.