USA TODAY 4B MONEY FRIDAY, OCTOBER 2, 2015 Verizon’s go90 mobile video service goes live Users will have 8,000 vour video on smartphones and cert from Mumford and Sons. tablets. The go90 lineup also will in- titles to choose from, “Brilliant coders and engineers clude Univision News and con- including sports and awesome content partners tent from its Flama digital have invested an incredible network and, for Verizon Wire- Mike Snider amount of work and have taken less customers, live Liga MX soc- care to create a video experience cer matches. Other content @MikeSnider USA TODAY that until now has been missing comes from Vice, Machinima, for Millennial and Gen Z view- Maker, ESPN’s 30 for 30, MTV, ers,” Brian Angiolet, Verizon’s Michelle Phan (Endemol), Sarah Verizon has flipped the “On” go90 architect, said in a state- Silverman (Jash comedy net- switch for its go90 mobile video ment. work), DreamWorksTV’s Shrek service. “Go90 bridges the content di- and Donkey and AOL’s original se- The new free, ad-supported vide between traditional and digi- ries Making A Scene, starring service, which had been in limit- tal distributors, along with James Franco. ed test usage, is open to the established and emerging Verizon acquired AOL in June public. creators.” as part of its plans for go90. At Go90 is packed with content, a A quick look through the ser- the time, Verizon executive vice variety of about 8,000 titles, in- vice found fresh episodes of The president and president of prod- cluding episodes from popular Daily Show with Trevor Noah and uct innovation Marni Walden TV shows and 35 exclusive origi- The Nightly Show with Larry Wil- said that AOL’s advertising tech- nal series and, to come, live col- more from Wednesday night’s nology was “an exceptional fit” lege football and basketball broadcasts on Comedy Central, for the mobile video network. games. U.S. and international news from In addition to simply watching Verizon’s goal with the go90 HuPost Live, video game and VERIZON WIRELESS video, users can create clips to service is to cater to young adults gadget coverage from Nerdist Verizon’s go90 is catered toward young adults and teens. share via text and email, as well and teens who increasingly de- News and a nearly two-hour con- as on Facebook and Twitter. ADVERTISEMENT Nonprofit fundraisers need NAA benefit auction professionals By James Myers Most nonprofit organizations are in aconstant Auctioneers add value, but can back it up with Furthermore, Robertson said society today is Auctioneer should do is put the fundraising struggle to stay within their budgets as they facts. An NAA-sponsored study published a constantly plugged in, always feeling the need portion of the event at the end of the night. few years ago shows that Auctioneers with the focus on their cause. to be entertained (“i.e. checking Facebook at a “It’s financial suicide,” she said. “Do it much BAS designation raise about twice as much red light”), which is why the auction gala needs Fundraising events are paramount to the earlier than you’ve ever done it in the past.” money for their clients compared to the auction to proceed without delays. success of most charity organizations, but is it outcomes where the BAS credential was absent. Both Kingston and Robertson agree that fiscally responsible to hire someone to organize “They can never drag,” he said. “So, an efficient becoming literate in the terminology of non- “It’s imperative that professional benefit and manage fundraisers? When partnered timeline is more important than ever.” profits is extremely important. with an experienced National Auctioneers auctioneers not only sell items,” Kingston Kingston’s strategy these days weighs heavily Association Benefit Auctioneer Specialist, the said, “but they have to sell the mission of the “Learn as much as you possibly can about on something called “fund-a-need.” She refers answer is adefinite “yes.” organization.” every charity you work for,” Robertson advises. to it as the “most powerful” way to raise money. “So, when you’re on stage, you are the goodwill Scott Robertson, CAI, BAS, has experience The benefit auction, like any other auction, “It’s an opportunity for every single guest to ambassador for the charity that evening.” with organizations that aren’t sure if they should involves strategy. Robertson compares his raise their bid card to give astraight donation to bring in an auction professional for their event. events to snowflakes –“no two are alike.” “Work collaboratively with auctioneers who are He approaches every client with open and the cause at alevel that is meaningful to them,” accomplished Benefit Auctioneers,” Kingston “The primary reason Isee charity auctions fail honest communication. They work together to Kingston said. said. “I think it’s one of the most powerful ways to achieve expectations is they simply refuse to establish goals, financial and otherwise, through The fund-a-need portion of the benefit auction they show their leadership skills in the industry. get out of their own way,” Robertson said. “They an auction committee. The committee should has been an “epic success,” Kingston said. “Auctioneers are leaders. Here’s another whole focus on the costs of hosting the event instead also be focused on audience development and However, when it comes to strategy, aone-size- facet (of their abilities) that auctioneers can of the return on investment. Also, they are often quality item procurement, he said. fits-all solution doesn’t exist. In some auctions showcase.” more concerned with throwing aparty than “Audience development is a365-day priority there is no silent or live auction, just afund-a- hosting afundraising event.” Find an NAA Benefit Auctioneer Specialist to for successful not-for-profit organizations,” need. In others, the fund-a-need will become lead your fundraiser! Visit auctioneers.org/find- Kathy Kingston, BAS, is also aBenefit Robertson said, “not just something to focus on before the live auction, while in others it comes auctioneer/ and search using the BAS designation Auction Specialist. She knows skilled Benefit the last 30 days before the auction.” after. 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