Transportation Demand Management Plan FY 2019-2024 Prepared For: Potomac and Rappahannock Transportation Commission Prepared By: Kimley-Horn SIR, Inc. April 2019 Table of Contents Introduction… ........................................................................................................................................................ 1 Chapter 1 – Overview of the Transportation Demand Management Program ....................................................... 2 History................................................................................................................................................................ 2 Governance ........................................................................................................................................................ 3 Organizational Structure and Staffing.................................................................................................................. 4 TDM Service Area ............................................................................................................................................... 5 Partnerships ..................................................................................................................................................... 12 Public Outreach / Participation ......................................................................................................................... 13 Chapter 2 – Existing TDM Services and Staffing ................................................................................................... 14 Ridematching ................................................................................................................................................... 14 Vanpool Assistance ........................................................................................................................................... 14 Residential Outreach ........................................................................................................................................ 16 Employer Outreach........................................................................................................................................... 16 Telework .......................................................................................................................................................... 17 Marketing and Promotion................................................................................................................................. 17 Guaranteed/Emergency Ride Home Program .................................................................................................... 18 Bikesharing....................................................................................................................................................... 18 Carsharing ........................................................................................................................................................ 19 Commuter Stores ............................................................................................................................................. 19 School Pool....................................................................................................................................................... 19 Other Services .................................................................................................................................................. 19 Chapter 3 – Mission, Goals, and Objectives ......................................................................................................... 20 PRTC’s Positioning Statement ........................................................................................................................... 20 Themes.. .......................................................................................................................................................... 20 Goals……........................................................................................................................................................... 20 Objectives ........................................................................................................................................................ 21 Chapter 4 – TDM Program Organization and Operations Review ......................................................................... 22 Stakeholder Interviews ..................................................................................................................................... 22 Stakeholder Focus Group .................................................................................................................................. 27 Community Survey ........................................................................................................................................... 30 Changes in Program Trends .............................................................................................................................. 34 Land Use .......................................................................................................................................................... 37 OmniRide Strategic Plan – Phase III TDM Plan TDM Program Peer Reviews.............................................................................................................................. 41 Existing and Emerging Technologies.................................................................................................................. 52 Chapter 5 – Service Changes and Expansion Plan ................................................................................................. 54 Summary of Recommendations ........................................................................................................................ 54 Leveraging Technology ..................................................................................................................................... 56 Increasing Awareness and Accessibility ............................................................................................................. 62 Building Community Partnerships ..................................................................................................................... 67 Consistency with Strategic Plan......................................................................................................................... 69 Chapter 6 – Financial Plan .................................................................................................................................... 70 Introduction ..................................................................................................................................................... 70 Existing Operating Plan ..................................................................................................................................... 70 Full Financial Plan ............................................................................................................................................. 71 Staffing… .......................................................................................................................................................... 73 Chapters 7 & 8 – TDM Program and TDMP Monitoring and Evaluation................................................................ 76 Program Identification ...................................................................................................................................... 76 Performance Measures..................................................................................................................................... 77 TDM Program Evaluation .................................................................................................................................. 79 Monitoring Performance .................................................................................................................................. 80 Updating the TDM Plan..................................................................................................................................... 82 Appendix Appendix A: Public Survey Results Summary Figures Figure 1: OmniRide Organizational Chart ................................................................................................................ 4 Figure 2: Average Employment Turnover by Industry in the PRTC Service Area........................................................ 6 Figure 3: TDM Service Area ..................................................................................................................................... 7 Figure 4: Work Destinations for Service Area Residents........................................................................................... 8 Figure 5: Commute Distance and Direction for Study Area Workers ........................................................................ 9 Figure 6: Home Destinations for Service Area Employees ...................................................................................... 10 Figure 7: Inflow and Outflow Analysis of OmniRide Service Area ........................................................................... 11 Figure 8: Leveraging Technology Focus Group Responses...................................................................................... 28 Figure 9: Increasing Awareness and Accessibility Focus Group Responses ............................................................