SHARED MOBILITY REWARDS (ID: 20045) DELIVERABLE #01: QUALITATIVE STAKEHOLDERS NEEDS ANALYSIS MAY 15TH, 2020 Reporting Year: 2020 Activity Code: 20045 Deliverable ID: DEL01 Area Name: 2. Innovation Segment Name: 2.1 Accelerate Urban Transformation EIT-level KPIs: EITN03 # Products (goods or services) or processes launched on the market EITN08.1 # External participants in EIT RIS programmes KSTN01 Road space freed up KSTN02 Reduction of air pollution due to Mobility KSTN03 Innovative mobility solution implemented by a city KSTN04 Solution preventing external effects of transport on humans and environment implemented by a city KSTN05 Reduction in modal share of private cars Contributing Partners: 011 - DTU - Technical University of Denmark 025 - City of Copenhagen 027 - City of Munich 035 - Technion - Israel Institute of Technology 037 - TUM - Technical University of Munich 039 - Municipality of Tel Aviv - Yafo 044 - University College London Version History: Version Date Owner Author(s) Changes to previous version 1.0 2020-05-15 Constantinos Antoniou Guido Cantelmo, Roja Ezzati Initial submitted version Amini, Constantinos Antoniou | 1.1 2020-06-28 Task Leader The ID table on page 2 was 037 - TUM - Technical University added. 037 - TUM - Technical of Munich University of Munich Christiane Behrisch | 027 - City of Munich Mayara Moraes Monteiro, Carlos M. Lima Azevedo | 011 - DTU, Technical University of Denmark Ofer Lerner, Sharon Shoshany Tavory | 035 - Technion - Israel Institute of Technology 2 Contents 1. Introduction ............................................................................................................. 5 1.1. About the Share-More project ................................................................................. 5 1.2. About this report ..................................................................................................... 5 2. Methodology ........................................................................................................... 7 2.1. Methodology: Focus Groups ................................................................................... 7 2.2. Methodology: Interviews ......................................................................................... 8 2.3. Facilitation and Arrangements ................................................................................ 9 2.4. Logistics ................................................................................................................ 11 2.5. Data Handling ....................................................................................................... 12 2.6. Analysis ................................................................................................................ 13 2.7. Aim of the report ................................................................................................... 15 3. Munich .................................................................................................................. 17 3.1. Context – Munich mobility landscape .................................................................... 17 3.2. Data collection and Methodology .......................................................................... 22 3.3. Analysis and contextualizing findings .................................................................... 24 4. Copenhagen ......................................................................................................... 38 4.1. Context – Copenhagen Mobility Landscape ...................................................... 38 4.2. Data collection and Methodology .......................................................................... 43 4.3. Analysis and contextualizing findings .................................................................... 46 5. Tel Aviv-Yafo ........................................................................................................ 60 5.1. Context – Tel Aviv-Yafo Mobility Landscape ......................................................... 60 5.2. Data collection and Methodology .......................................................................... 63 5.3. Analysis and contextualizing findings .................................................................... 65 6. Discussion and Conclusions ................................................................................. 77 6.1. Users’ needs and potential incentives ................................................................... 78 6.2. Stakeholders’ needs, challenges and potential incentives ..................................... 82 6.3. Conclusion and recommendation for the survey ................................................... 88 References ......................................................................................................................... 94 Appendix ............................................................................................................................. 95 Focus Group Discussion Script ....................................................................................... 95 Interview Discussion Script .............................................................................................. 98 Consent form ................................................................................................................. 102 Background Questionnaire ............................................................................................ 103 Invitation letter ............................................................................................................... 105 3 Table 1 - Framework adapted from Nagle and Williams (2013) ........................................... 11 Table 2: Adopted labels ...................................................................................................... 14 Table 3: Sorted quotes ........................................................................................................ 14 Table 4 - Service Characteristics ........................................................................................ 20 Table 5 - Focus Group - List of Characteristics ................................................................... 23 Table 6 - Rating of the incentives ........................................................................................ 27 Table 7 - Ranking of the incentives ..................................................................................... 28 Table 8 - Summary of incentives ......................................................................................... 37 Table 9 - Car sharing services available in CPH and its metropolitan area .......................... 41 Table 10 - Car sharing services available in CPH and its metropolitan area - cont .............. 42 Table 11 - Respondents’ characteristics CPH ..................................................................... 44 Table 12 - Stakeholders interviewed in CPH ....................................................................... 45 Table 13 - Rating of the incentives ...................................................................................... 51 Table 14 - Ranking of the incentives ................................................................................... 53 Table 15 - Incentives according to the stakeholders ............................................................ 59 Table 16 - Tel Aviv Metro Area Population, Annual Growth and Density ............................. 61 Table 17 - Car sharing services available in TelAviv and its metropolitan area .................... 63 Table 18 - Focus group – Participants Characteristics ........................................................ 64 Table 19 - Indicated coverage ............................................................................................. 67 Table 20 - Incentive ranking for Tel Aviv-Yafo ..................................................................... 73 Table 21 - Focus Group Questions ..................................................................................... 96 Table 22 - Interview Questions ............................................................................................ 99 Figure 1.1 - Share-More activities and purposes ................................................................... 5 Figure 3.1 - Major roads in the Munich city area: Altstadtring (inner circle), Mittlerer Ring (middle circle, dark grey) and Autobahnring (outer circle) (Source: City of Munich website, accessed 31 January 2019) ................................................................................................ 17 Figure 3.2 - Modal split in Munich according to https://www.muenchen- transparent.de/dokumente/5499206/datei ........................................................................... 18 Figure 4.1 - Rail-based infrastructure in Copenhagen metropolitan region .......................... 38 Figure 4.2 - Modal share of Copenhagen (considering trips to, from and in Copenhagen in 2018) .................................................................................................................................. 39 Figure 4.3 - Modal share of Copenhagen (considering only trips to work and education in Copenhagen in 2018).......................................................................................................... 39 Figure 4.4 - Flow of the focus groups activities.................................................................... 43 Figure 4.5 - Flow of the interviews ......................................................................................