Matooke Markets Development Project; Districts Of Operation KAABONG MOYO KOBOKO YUMBE KITGUM ADJUMANI MARACHA/TEREGO KOTIDO PADER ARUA THE REPUBLIC OF UGANDA GULU AMURU ABIM MOROTO N NEBBI OYAM LIRA AMURIA POVERTY ALLEVIATION DEPARTMENT(PAD) BULIISA DOKOLO APAC KATAKWI MASINDI NAKAPIRIPIRIT KABERA -MAIDO STATE HOUSE. SOROTI AMOLATAR KUMI HOIMA KAPCHORWA NAKASONGOLA BUKEDEA BUKWO SIRONKO PALLISA NAKASEKE KALIRO BUDAKA MBALE BUDUDA KIBOGA KAMULI KAYUNGA KIBAALE BUNDIBUGYO NAMUTUMBA BUTALEJA MANAFWA LUWERO KENYA IGANGA TORORO KABAROLE KYENJOJO JINJA BUGIRI MUBENDE BUSIA MAYUGE MITYANA Presidential Initiative for Banana Industrial Development (PIBID) KAMPALA MUKONO KAMWENGE WAKISO KASESE MPIGI SSEMBABULE IBANDA KIRUHURA LYANTONDE MASAKA BUSHENYI MBARARA KALANGALA RUKU THE MATOOKE MARKETS DEVELOPMENT PROJECT (MMDP) -NGIRI RAKAI KANUNGU ISINGIRO NTUNGAMO (A Public Private Peoples Partnership) KISORO KABALE TANZANIA 050100KM RWANDA Sub-Counties of Operation as at 30th June 2008 Isingiro District: Mbarara District: Ntungamo District: Masha & Kabingo Rwanyamahembe, Rubaya & Nyakayojo Rukoni IBANDA BUSHENYI N MBARARA KIBATSI KAGONGI ITOJO N MBARARA MASHA KIRUHURA RUBINDI BWONGYERA IHUNGA NTUNGAMO KASHARE KIRUHURA Karitima N Ruma KABINGO Kabandate Kasasa Mishera BIRERE Kiretwa NYAKYERA NYABIHOKO NTUNGAMO RWANYAMAHEMBE TC BUKIRO RUGAAGA ISINGIRO RUKONI TC KABINGO Lake Nakival RUBAYA RAKAI i RUKU- NGIRI ISINGIRO BUBAARE RUHAAMA KAKIIKA BUSHENYI NYAKITUNDA KAKOBA RUBAARE ENDINZI KAMUKUZI RUGARAMA NYAMITANGA RWEIKINIRO NTUNGAMO RUGANDO NYAKAYOJO NGARAMA ISINGIRO MBAARE Business Solutions to Rural Poverty KASHUMBA NGOMA NDAIJA KAYONZA TANZANIA KABUYANDA KIKAGATE BUGAMBA MWIZI 0510KM TANZANIA KABALE NTUNGAMO September 2008 0510KM 01020KM Poverty Alleviation Department - State House Development House Ground Floor, Room 11-18 P.O. Box 25497, Kampala Tel: 0414 346921 12 Foreword Mrs. Joan Kakwenzire, Senior Presidential Advisor ABOUT POVERTY ALLEVIATION The high demand for matooke throughout the year is an indication that banana is a very impor- DEPARTMENT (PAD) tant crop in Uganda. However, the banana industry still faces many challenges which include, low productivity, relatively low production as a result of overdependence on rain-fed production, THE VISION FUNCTIONS OF PAD slow adaptation of productivity enhancement technologies, lack The Vision of the Poverty Alleviation of diversification among small- . Direct linkage between the President Department is Prosperity for all scale producers plus severe price and the communities. fluctuation and long market chain Ugandans. Establishment of Demonstration resulting in increased transaction costs. So PAD developed the Farms. Presidential Initiative for Banana THE MISSION . Linking Researchers/Entrepren- Industrial Development (PIBID) eurs to H.E. the President. to address these challenges. PI- The Mission is ‘To transform poor . Establishment of agricultural BID strives to boost the banana communities into self sustaining industry through supporting key production zones. players in the industry. This sup- entities through best practices of . Networking and developing port includes training in banana agriculture, market-led production, partnerships/Attracting counter agronomy, soil conservation and value addition and to support science funding management, Pest and disease management, post-harvest han- and technology innovators’. dling, entrepreneurship develop- OTHER INITIATIVE DEVELOPED BY ment, business planning and new PAD ARE; markets development. PIBID is an initiative promoted by H.E. the President to THE OBJECTIVES accelerate development of the banana industry through In addition to matooke produc- research, increased productivity, value addition and improved The strategic objectives of the 1) The Presidential Initiative Against tivity enhancement programs marketing and markets. department are: Hunger and Poverty and markets development, PAD st Mr. Bazirake (1 left) explaining his fresh banana preserving 2) The Presidential Initiative for Goat has promoted Matooke value technology to President Museveni (2nd right). • To implement Presidential Directives Multiplication and Export addition technologies that have and Initiatives. been funded by government, these are, Matooke flour by Dr. Florence Muranga and Fresh banana 3) Bonna Bagaggawale. vacuum sealing by Mr. Bazirake, The Matooke juice preservation technology by Dr. Kyamuhangire 4) The Presidential Initiative for and other banana based products (e.g. crafts) are yet to be funded. • To increase household incomes Development of Model Agricultural through integrated agri- Production and Export Villages. Finally, I thank H.E. President Yoweri K. Museveni the Patron of PIBID for being the engine behind enterprises banana industrialization. I am also grateful to Professor Akin Adesina, of Rockfeller Foundation, 5) The Presidential Industrialization Steve Harris and Erastus Kibugu of TechnoServe Inc. whose profound interest, drive and support Fund resulted in the birth of theMatooke Markets Development Project. • To promote agricultural production 6) The Presidential Innovations zones, export villages and value Fund PIBID promotes: addition. 7) The Presidential Initiative For • Development of disease free banana planting materials. Essential Herbal Drugs and • To facilitate the formation of producer • Best practices in banana growing. Aromatic Oils Production And farmer groups and link them to Processing • Farmers in banana sector to be commercially oriented markets and affordable credit. through training and provision of information. 8) Presidential Initiative For Apiary Development • Improvement of banana marketing and markets. • To foster development partnerships 9) Presidential Initiative For Promotion • Value addition to banana and development of banana and also support science and of Fish Farming (Pond Fishing) based products. technology innovators that 10) Presidential Initiative For Scientific complement rural transformation Mrs. Joan Kakwenzire Achievements Awards. Head PAD 2 11 Banana Value Addition The Matooke Markets Development Project University developed the technology Flour based products he Matooke Markets Development technologies for banana and dairy to preserve banana juice. TProject (MMDP) is one of the several cattle. programmes being implemented under c) To establish demo sites in conjunction The juice technology is yet to be the Presidential Initiative for Banana with the beneficiary farming funded by government. Industrial Development. MMDP addresses Banana communities, the productivity and marketing challenges Biscuits Fresh Matoke preservation faced by the farmers, whole sale buyers d) To promote the growing of fruits and and the retailers. vegetables. e) To demonstrate improved cooking The project is implemented in the districts stoves, utensil racks and improved of Mbarara, Ntungamo and Isingiro. latrine facilities etc. The choice of the area was influenced by the fact the above districts are the f) To replicate the productivity model to biggest banana producers and suppliers other small producers. in the country. g) Demonstration of water harvest for Banana irrigation and domestic use. Flour Implementation Agencies: The Project is jointly implemented by BROAD OBJECTIVE: the Poverty Alleviation Department of State House and Technoserve Inc. The broad objective is to reduce banana which is an international, non-profit transaction costs, encourage value addition processes, increase productivity Dr. Florence Muranga has spearheaded making development organisation that helps entrepreneurs in rural areas to and innovations with a view to improving the development of banana flour and banana production and marketing flour based products. build businesses that create income. It promotes business solutions to rural efficiency. poverty. Techno Serve has a regional The flour technology has been funded office in Nairobi, Kenya. by the government. The MMDP is funded by the Rockefeller Banana Juice Foundation (RF). which contracted Technoserve to implement the marketing component while PAD intervenes at the Mr. Bazirake has developed technology matooke production level of the project. to preserve peeled matoke for at least seven days. Under the project, the key roles of PAD promoted Mr. Bazirake’s research PAD are: for fresh matoke preservation which a) To identify farmers and organise has received financial support from them for increased banana and dairy government. productivity b) To develop and deliver agricultural Our groups are encouraged to use organic manure Mr. Bazirake is currently scaling up his productivity modules to beneficiary and are trained to collect and use the cow dung. product on the market. farmer groups, and undertake training Mrs. Diana Mwerere of Nyakayojo Sub-County Dr. Kyamuhangire of Makerere in the best production techniques and collects and uses cow dung to fertilize her Bananas. 10 3 SPECIFIC OBJECTIVES: • Assist in the formation of Producer developments the abundant matooke fruit and its waste can be further more • Work with all stakeholders including Marketing Groups (PMGs) in the ru- ral areas. utilized as livestock feeds, raw material the private sector in the banana mar- for many industrial processes including keting chain from the farm gate to the • Provide business skills training for multinutrient mineral blocks, bio gas, consumer. the PMGs. charcoal making and culturing of • Improve post-harvesting practices in- • Train farmers in best agro practices. important starter cultures for industrial