WORLDA JUST SPORT FOR CHANGE Comic Relief, 89 Albert Embankment, London SE1 7TP Phone: 020 7820 2000 Fax: 020 7820 2222 Minicom: 020 7820 2005 Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland). FREE FROM Published December 2013 M13_150 1 POVERTY 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet. CONTENTS HARNESSING THE POWER OF SPORT 2 THE NATION GETS ACTIVE 4 WINNING PARTNERSHIPS 6 SPORT FOR CHANGE 8 HOME & AWAY TACTICS THAT BRING RESULTS 14 A SUCCESSFUL GAME PLAN 16 GOING FORWARD 18 ACKNOWLEDGEMENTS 20 HARNESSING THE POWER OF SPORT Comic Relief is a UK-based charity Like comedy, sport is now at with a vision to create a just world the heart of what we do, with free from poverty, and a mission hundreds of thousands of to deliver positive change through people across the UK taking the power of entertainment. part in Sport Relief every two years. The sporting world has In 2002, we launched our biennial also teamed up with us to raise fundraising event, Sport Relief. In money and awareness, with USING SPORT combination with Red Nose Day, leagues, clubs, fans, individuals we have raised nearly one billion and sponsors all getting on board. TO GET ACTIVE, pounds. None of this would have been possible without the amazing Sport also plays an important RAISE CASH generosity of the British public, role in our funding approach, a host of celebrity supporters as we allocate some of the money AND CHANGE and our corporate partners. raised to projects that use it as a tool for social change. Their aim LIVES is to help people reach their goals and fulfil their potential, as well as deliver long-term benefits to the wider community. 2 3 THE NATION GETS ACTIVE Sport Relief brings the entire 2014 sees the first ever Sainsbury’s nation together to get active, Sport Relief Games, with swimming raise cash and change lives. and cycling events added to the It’s now the UK’s biggest existing Mile. It’s a chance for mass-participation fundraising people to do their personal best event, with over one million at hundreds of locations around people taking part in the 2012 the country, including London’s Sainsbury’s Sport Relief Mile, Queen Elizabeth Olympic Park. across schools, workplaces and communities up and down Almost £200 million has been the country. Some of the nation’s raised so far through Sport Relief, favourite faces, such as David thanks to the amazing generosity Walliams, Eddie Izzard and of the UK public. And, as we look John Bishop have swum, run forward to Sport Relief 2016, and cycled their way on rivers, the next Olympic Games in Rio tracks and roads to rally support and other major sporting events, and help raise even more cash. we’re confident that we can go on to deliver bigger and better results, engage more people and transform even more lives. 4 5 FOOTBALL GLOBAL NETWORKS The Premier League has been & ORGANISATIONS a partner since the very first Sport Relief in 2002, with clubs We have teamed up with others, and fans supporting us. Since 2010, including Laureus, Sported, the Premier League and its clubs have Beyond Sport, streetfootballworld, UnLtd, MAJOR helped raise over £1m for children UK Sport, Street League, International SPORTING EVENTS and young people in the UK and Inspiration, UNICEF, Right To Play, Through the funding of local Africa, including supporting a Magic Bus and Fight for Peace, Sport for Change projects, mental health programme to share knowledge and we are contributing to the in the UK called ‘Imagine RUGBY expertise, as well as find WINNING legacy of several major sporting Your Goals’. SPORTS STARS new and exciting PARTNERSHIPS We’ve benefitted from projects to fund. events and we are currently fantastic support from across Hundreds of UK and a legacy partner for the 2014 We work closely with a wide range the rugby community with international sporting personalities Commonwealth Games have worked with us over the of sporting partners to raise money Premiership Rugby and in Glasgow. years, raising money as well as and awareness about the work we Rugby Football League clubs, players and fans changing lives through their own do. Whether they are encouraging CORPORATE fundraising in foundations, including fans and players to get involved in their droves. Sir Steve Redgrave and PARTNERS fundraising or providing backing Dame Kelly Holmes, to for activity-based community The Supporters Club is an name just two. work, they share our passion to exciting new initiative of transform lives through sport. BT Sport, managed by Comic Relief. It aims to change The support of these dedicated the lives of young people partners is invaluable in helping in the UK and some of us engage the public, raise money the poorest communities and achieve our shared goals. around the world. We feel very privileged to have them on our side. 6 7 SPORT FOR CHANGE The ability of sport to bring the best out in people and change lives is a universal phenomenon. We are constantly on the lookout for new and exciting ways to harness the power of sport for social good, to add to the hundreds of great organisations HOME we’ve funded around the world so far. & AWAY 8 9 SPORT FOR CHANGE FOCUS, UK SPORT FOR CHANGE FOCUS, INTERNATIONAL Tackling stigma and Promoting inclusion for Tackling stigma, Promoting inclusion for discrimination, including people with disabilities discrimination and people with disabilities for people with HIV or UK helping to prevent HIV mental health issues Other work, including £18 MILLION Promoting opportunities strengthening Sport for ASIA and empowerment for £2.3 MILLION Promoting Change organisations Promoting girls and young women community cohesion and supporting community cohesion homeless people Other work, including strengthening Sport for Promoting employability, Promoting employability, Change organisations enterprise and leadership enterprise and leadership and supporting homeless people Creating opportunities AFRICA Creating opportunities and better futures for £5.3 MILLION and better futures for vulnerable young people Proportions of projects vulnerable young people Proportions of projects funded over 10 years GLOBAL REACH funded over 10 years AS ONE OF THE LARGEST LATIN INDEPENDENT FUNDERS AMERICA VENTURE TRUST, UK FIGHT FOR PEACE, UK, BRAZIL & THE UMTHOMBO, INTERNATIONAL CARIBBEAN AND BEYOND OF SPORT FOR CHANGE IN SOUTH AFRICA INSPIRATION, BANGLADESH £2 MILLION Venture Trust provides confidence-building By using boxing and martial arts in imaginative THE WORLD, COMIC RELIEF Umthombo offers surfing lessons to children In Bangladesh, 17,000 children drown every outdoor activities for vulnerable young women ways, Fight for Peace has seen impressive results HAS MADE NEARLY 200 living on the streets of Durban. By taking part, year due to floods caused by heavy rains. International Inspiration trains local people, in Scotland, including sea kayaking, rock in education, employability and leadership skills SPORT FOR CHANGE GRANTS they develop new skills, gain self-confidence climbing and hiking. Participants also receive of young people affected by crime and violence and learn how to face challenges in their lives often young women, to become swimming instructors. So far, a quarter of a million children one-to-one support to help them find training in Rio de Janeiro and London. We are supporting IN THE LAST 10 YEARS, in positive ways. The children also have access have learned to swim, thanks to this project. and employment opportunities. them to work with partners in Kenya, South Africa, to health, education and counselling services, Jamaica and 15 cities across the UK, to realise the TOTALLING OVER £27 MILLION. helping to get them off the streets and potential of thousands more young people. reuniting them with their families. 10 13 TACTICS THAT BRING RESULTS Through our funding of Sport for Change projects, we’ve learned that when THE BUSINESS OF sport is used in one of the following four ways it has the potential to bring about positive change, not only for individuals, but also for entire communities: SPORT CAN BE USED FOR FINANCIAL, EMPLOYMENT AND ENTREPRENEURIAL OPPORTUNITIES SPORTS ACTIVITIES CAN BE USED AS A Sports projects, clubs and organisations MAGNET TO ENGAGE around the world are training young people to become peer leaders or volunteer coaches HARD-TO-REACH GROUPS and are developing core employability skills. They’re also providing work PASSION FOR SPORT Many projects offer high-quality sports coaching, experience and training for people CAN BE USED TO particularly football, to attract groups who who are not in education are disengaged from mainstream education, or employment. BRING PEOPLE TOGETHER training and care. Through a mixture of on SPORTS ACTIVITIES TO TACKLE ISOLATION AND and off-pitch activities, participants can CAN BE ADAPTED TO BUILD COMMUNITY COHESION develop their skills on the sports field PROVIDE EDUCATION while also improving their health, Several projects use sport to bring people from education and chances OR LIFE SKILLS different generations and backgrounds together. of employment. Many projects have seen results by adapting They are then encouraged to discuss topics, the rules of games or the nature of activities such as the history of their favourite club, the to embed learning within them. This could role of sport in their community or the ways include having no referee and allowing young in which sport has historically addressed people to decide the rules themselves issues such as racism or conflict, or creating games that deliver in order to help find solutions lessons in health, HIV prevention to current problems. and gender equality. 14 15 Our experience of over 10 years of working with Sport for Change A SUCCESSFUL GAME PLAN partners has taught us that the most effective projects and programmes incorporate the following six features: Programmes need to be clear about desired outcomes A better understanding of the needs of the beneficiaries and how results and change will be measured.