BrandLoyalty newsletter | Edition 35 | April 2021 FRANCE BRAZIL – – The Casino group launches a Innovative loyalty campaign digital currency ‘Lugh’ at Carrefour in Brazil The French retailer is launching the stable coin to use in its stores Carrefour Brazil has launched its first loyalty campaign with lo lty programmes as well as for trading. Lugh will have the same RoyalVKB knives! During the campaign, shoppers can collect value as euro (1 lugh = 1 euro). Casino’s objective is to prepare for coins instead of stamps, digital only. Each shopper has a the future of payment and the loyalty card for its shoppers and is a personal spending goal, which means there’s no fixed spending response to Facebook’s initiative, which is developing its own requirement to acquire coins, making it more attractive for new digital currency. Source: larevuedudigital.com shoppers to download the app and start shopping at Carrefour. Source: BrandLoyalty GLOBAL – Developments in the dark kitchen market and the implications for retail Dark kitchen market also known as Ghost Kitchens, are brands that deliver prepared meals and exists only on the internet or mobile apps. the on-demand grocery delivery start-up expanding quickly across Europe Based in Berlin, Gorillas has already expanded to more than 12 cities, including Amsterdam, London and Munich. One of many new on-demand delivery providers, Gorilla app users can order more than 2,000 grocery and household products, with delivery charged at a flat-rate of approximately EUR1.80 and an average delivery time of 10 minutes. It operates a dark store model. Read more Source: foodinspiration.com 1 | Things we see in retail & loyalty RUSSIA – Magnit launches payments for communication, TV, and transport via Magnit Pay The leading retailer in Russia, Magnit has become the country’s first to enable its shoppers to pay for mobile, internet, TV services and top up transport cards via its loyalty app. All the payments are accepted CANADA commission-free. The company also plans – to add several options such as services to Marvel Shieldz fuel excitement across Canada non-financial services like getting a taxi, purchasing tickets, making reservations Circle K and Couche Tard stores in Canada have started a new Marvel Shieldz loyalty and ordering food. Together with Magnit, programme. To make the campaign even more exciting, the special Shieldz App has been IceMobile has created the front-end and created, which allows Marvel fans to digitally collect their Shieldz, complete missions and middle layer of the App including the Magnit Pay solution. Source: magnit press-release take fun pictures in the photo booth. Source: BrandLoyalty CHINA & UK – Cashless supermarkets are opening across the world The American tech and software company AiFi has opened world’s largest 4,000 square foot cashless store in Shanghai, where cameras and computers record all purchases. Amazon Fresh has opened its first Amazon Go store outside the US, in London. Source: known at editorial MEXICO GERMANY & THE NETHERLANDS – – OXXO launches EDEKA and Jumbo Spin app and develop smart new loyalty shopping cart programme In March, EDEKA in Berlin introduced a modern and innovative OXXO – a convenience store chain – has shopping trolley while Dutch entered the fintech business with the supermarket chain Jumbo is launch of the Spin app. The app acts as testing a smart shopping cart. a digital wallet that allows the transfer An innovation that combines the of money without a bank card. Spin app advantages of e-commerce and users can withdraw money at any OXXO store. In addition, a loyalty programme has experience in the supermarket. It been launched, which is running on our also helps determine opportunities Bright Loyalty Platform, where shoppers can collect special points that will be and limitations and whether accumulated to exchange for products in shopping is more fun and easier for stores. Source: forbes.com shoppers. Source: known at editorial 2 | Things we see in retail & loyalty GERMANY – Aldi and Lidl begin selling home coronavirus tests in their supermarkets Shoppers at Aldi and Lidl in Germany were the first to purchase the SARS-CoV-2 diagnostic test. Prices range between 5 and 10 euros, and the test result is obtained in 15-20 minutes with an accuracy of around 80%. The existence of these tests in supermarkets will constitute a fundamental part towards bending the contagion curve. More European Source: known at editorial THE NETHERLANDS RUSSIA – – Dutch online supermarket X5 Retail Group rolls out initiative raises 30 million euro facial recognition payment One of Russia’s largest retail groups X5 has introduced a facial recognition Crisp, an online-only supermarket that prioritizes fresh and payment service to self-checkouts in 52 stores across the country. With transparently sourced products, announced to have raised 30 this technology, neither a bank card nor a smartphone is needed. Facial million euros. Crisp is leading this market evolution by taking recognition payments service is also implemented in some parts in Asia. advantage of shoppers moving online, by using proprietary Source: X5.ru technology and a zero-food waste model to make the supply chain shorter whilst building long-term solutions to traditional online supermarkets’ pitfalls. BELGIUM Source: eu-startups.com – Colruyt Group launches Eco-Score for food products Colruyt is introducing Eco-Score which indicates the sustainability level of products, for 2,500 brands. Shoppers can find the score via Colruyt’s “SmartWithFood” app. The score consists of two components - the results of a product’s life cycle analysis and additional indicators based on a bonus-malus system. Source: gondola.be SWITZERLAND – The new ZWILLING Fresh & Save programme at Coop THE NETHERLANDS Register here A programme with ZWILLING’ Fresh & Save and 5-Star plus knives has – launched at Coop in Switzerland. Shoppers can collect stamps and redeem BrandLoyalty launched its first against the new storage range as well as high-quality knives. Source: BrandLoyalty Things we see | Studio sessions BrandLoyalty has created an own studio to virtually provide relevant content via Things we see | Studio sessions. A series of speakers to bring thought-provoking content in these days where physical events are not possible yet. On March 30, the first Studio session with Magnus Lindkvist took place and was an immediate success. If you want to watch on-demand, please . A next Studio session is planned in May with Aljan de Boer talking about Generation-Z. More information will follow via your BrandLoyalty contact person. Source: BrandLoyalty 3 | Things we see in retail & loyalty UK – Spar to launch new fresh store format Spar is launching a new convenience store format while also trialling a new range in two stores. The store will debut a new ‘fresh store’ design in May that will evolve from its current ‘neighbourhood fresh’ format. It will become a one-stop destination that offers a greater variety of fresh produce, meat, fish, poultry and savoury groceries to meet shoppers’ needs who prefer to cook at home. The format also taps into the “most important convenience shopping HONG KONG mission” of grab and go by dedicating more space and range for food to – go, sandwiches and impulse products. The first store with the Source: https://www.thegrocer.co.uk/ sustainability concept Natural beauty brand L’Occitane has opened a new store in Hong Kong with the #Mega (Make Earth Green Again) sustainability concept. Shoppers can earn rewards by conducting various activities such as leaving waste in the store’s trash bins or completing a three-minute test to determine your personal ecological footprint. In collaboration with various environmentally conscious organisations, the store organises workshops focusing on sustainability and increas recycling awareness. Source: crossmarks.nl SWITZERLAND – Migros Switzerland adds sustainability rating to private label products. Swiss retail giant Migros has added a sustainability scale on private-label products to create transparency in the area of sustainability. The feature, embedded on the packaging of products, evaluates animal welfare and climate footprint of products with one to five stars. Under the motto ‘We are not 100% sustainable. But 100% transparent,’ privately held labels. Source: esmmagazine RUSSIA – First Marvel Fixeez programme in Russia We’ve launched a first Fixeez programme at one of Russia’s biggest retailers - Pyaterochka. Fixeez are created from 100% RPET. They spark creativity, can be stuck many times to any shoppers can collect 26 exclusive Marvel Nachivki (Nachivki is Russian for Fixeez) in total, and when getting hold of the rare ‘Infinity glove’ Fixeez, they get a chance to win a brand-new Sony PlayStation 5. Source: BrandLoyalty 4 | Things we see in retail & loyalty SLOVAKIA – IRELAND Explore nature with Nomad – Staying active is very important. Nomad Active Lifestyle’s high- Retailers aim to quality equipment is now available at OMV stores in Slovakia tackle food waste safety whilst enjoying the adventure. Shoppers can redeem the items items by collecting stamps or using their bonus points. SPAR International in Ireland in collaboration with the digital Source: BrandLoyalty platform Gander ers shoppers a real-time, automated mobile platform that helps food stores sell more close-to-expiry date and discounted food products. Lidl in Austria is selling 4.5 kg of mixed BRASIL fruit and vegetables boxes in all branches at a fixed price of € 3. – The boxes contain fruit and vegetables removed from the original packaging whose appearance no longer corresponds 100% to the Carrefour launches a new line of optical specifications but are still suitable for further processing. products with blockchain technology Source: know at editorial Last month Carrefour has launched a new product line of citrus fruit with integrated blockchain technology. The QR code on the packaging gives shoppers access to more accurate, and transparent information about production and transportation.