Aire and Calder Catchment Partnership Actionable Plan A healthy and wildlife-rich water environment within the Aire and Calder that is valued and enjoyed, bringing increasing social and economic benefits to all1 Contents Executive summary .............................................................................................3 Upper Aire .....................................................................................................46 Introduction .............................................................................................................4 Lower Calder ................................................................................................47 A Catchment Based Approach ......................................................................4 Middle Calder ..............................................................................................47 The Aire and Calder Catchment ...................................................................4 Upper Calder ................................................................................................48 The Aire and Calder Operational Catchments ....................................4 Colne and Holme .......................................................................................49 Upper Aire Operational Catchment ...................................................6 Strategic zone ......................................................................................................50 Middle Aire Operational Catchment .................................................8 Communication needs ....................................................................................53 Lower Aire Operational Catchment ................................................10 Communications strategy .............................................................................54 Upper Calder Operational Catchment ..........................................12 Potential partners .....................................................................................54 Middle Calder Operational Catchment ........................................14 Wider public .................................................................................................54 Lower Calder Operational Catchment ..........................................16 Media ................................................................................................................54 Colne and Holme Operational Catchment .................................18 Key messages .......................................................................................................54 The Aire and Calder Catchment Partnership .....................................20 Communications channels ...........................................................................55 Vision ........................................................................................................................20 Traditional .....................................................................................................55 Core partners .......................................................................................................20 Digital ...............................................................................................................55 Aims and objectives .........................................................................................21 Communication matrix ..................................................................................55 Engagement model ..........................................................................................22 Evaluation ..............................................................................................................55 Stage 1 – Inform stakeholders ...................................................................24 Media channels in the Aire and Calder Catchment .......................56 Stage 2 – Listen to stakeholders ...............................................................24 How to implement the plan ........................................................................57 Questionnaire ..............................................................................................24 Proposed structure and organisation ....................................................58 Stage 3 – Engage stakeholders ..................................................................26 Catchment Champions and Waterbody Advocates .......................59 Workshops .....................................................................................................26 Funding strategy ................................................................................................60 Engagement summary ....................................................................................26 Strategy 1 .......................................................................................................60 Representative response .......................................................................27 Strategy 2 .......................................................................................................60 Representative voice ...............................................................................27 Definition of terms ............................................................................................61 The Actionable Plan .........................................................................................28 Appendices ............................................................................................................62 What is the actionable plan? ......................................................................28 Appendix 1 – Aire and Calder Catchment How was the actionable plan formed? .................................................28 Partnership promotional leaflet .......................................................62 Structure .................................................................................................................29 Appendix 2 – Local Waterbody Themes ....................................................................................................................29 Advocate role description ....................................................................63 Local zone .............................................................................................................30 Appendix 3 - Operational Lower Aire ..............................................................................................................30 Catchment Champion role description .........................................65 Middle Aire ............................................................................................................32 Appendix 4 – Stakeholders list ...........................................................67 Upper Aire .............................................................................................................34 Lower Aire ......................................................................................................67 Lower Calder ........................................................................................................35 Middle Aire ....................................................................................................68 Middle Calder ......................................................................................................36 Upper Aire .....................................................................................................68 Upper Calder ........................................................................................................38 Lower Calder ................................................................................................69 Colne and Holme ...............................................................................................42 Middle Calder ..............................................................................................69 Delivery zone .......................................................................................................44 Upper Calder ................................................................................................70 Lower Aire ......................................................................................................44 Colne and Holme .......................................................................................70 Middle Aire ....................................................................................................45 Professional partners ..............................................................................71 2 Executive Summary The Catchment Based Approach (CaBA) embeds n The most common recurring themes identified by collaborative working at a river catchment scale representatives include: land management, funding to deliver cross cutting improvements to our water knowledge, public access, litter, and more generally, a environments. In order to achieve this, an Actionable Plan concern over the negative perception of rivers. has been produced to guide the work of the Aire and Calder Catchment Partnership, and propose a plan for its Communication implementation by identifying organisational restructure and the resources required. n There is a wide range of stakeholders within the catchment including professionals, representatives Community engagement (groups), and members of the public. n An engagement model was implemented to inform, n Representative