Canadian Daily Newspaper Trend Report About Circulation (TRAC) Annual Period Ended December 2018 — Released April 2019 Make informed media buying decisions when considering Canadian daily newspapers. The Daily Newspaper TRAC reports average total circulation for paid and non-paid daily newspaper members, including: Paid Daily Newspaper Non-Paid Daily Newspaper Total Circulation Total Circulation • Paid Circulation • Non-Paid Circulation • Sponsored/Free Circulation • Public Place Distribution • Circulation by Geographic Area (CMA/Non-CMA) • Box Distribution FDS Accreditation Audited Web Data Social Media Connections CCAB accredits distribution centres across Canada in accordance with the flyer accreditation process established by Flyer Distribution Standards (FDS). A complete list of FDS-accredited distribution centres and products can be found here. Members’ circulation reports are available on the BPA Worldwide website. The Daily Newspaper TRAC is also available in Microsoft Excel® format on the BPA Worldwide website. CCAB Toronto Office Québec Office 111 Queen St. E. 8-211, boul. Brien Offices: Suite 450 Suite 433 Toronto, ON M5C 1S2 Repentigny, QC J6A 0A4 T: 416.487.2418 T: 514.845.0003 Tim Peel Follow us on Twitter [email protected] @ccabBPAWW 2018 Paid Daily Newspaper TRAC Annual Data – January Through December 2018 Annual Data – January Through December 2017 Newspaper Website Newspaper Website Circulation by Circulation by Geographic Area Geographic Area Circulation Average Average Average Increase/Decrease Average Average Average Province Publishing FDS Total Average Sponsored/ Average Average Monthly from Previous Total Average Sponsored/ Average Average Monthly Publication/Brand Company Market Edition Accredited Circulation Paid Free CMA CTZ & RTZ Users Period Circulation Paid Free CMA CTZ & RTZ Users NEWFOUNDLAND Weekday Avg. 3,113 3,043 70 3,062 -471 3,584 3,478 106 3,519 SaltWire Network Western Star, The Corner Brook Saturday Avg. Accredited 3,346 3,274 72 3,288 -505 3,851 3,745 106 3,778 Inc. 165,005 54,592 Weekday Avg. 17,383 9,901 7,482 13,031 -1,310 18,693 11,213 7,480 14,146 SaltWire Network Telegram, The St. John's Saturday Avg. Accredited 21,388 14,660 6,728 15,835 -2,408 23,796 16,943 6,853 17,591 Inc. 576,734 500,165 PRINCE EDWARD ISLAND Weekday Avg. 11,923 11,672 251 11,478 -418 12,341 12,100 241 11,899 SaltWire Network Guardian, The Charlottetown Saturday Avg. Accredited 12,311 12,311 - 11,805 -582 12,893 12,878 15 12,377 Inc. 404,380 371,544 Weekday Avg. 4,238 4,211 27 4,136 -290 4,528 4,488 40 4,454 SaltWire Network Journal Pioneer Summerside Saturday Avg. Accredited 4,275 4,275 4,164 -303 4,578 4,560 18 4,493 Inc. 118,744 98,114 NOVA SCOTIA Weekday Avg. 13,581 12,497 1,084 13,391 -989 14,570 13,520 1,050 14,224 SaltWire Network Cape Breton Post Cape Breton Saturday Avg. Accredited 13,276 13,125 151 13,050 -879 14,155 14,009 146 13,766 Inc. 339,968 312,282 Weekday Avg. 64,420 49,888 14,532 30,549 -4,147 68,567 51,397 17,170 32,828 SaltWire Network Chronicle Herald, The* Halifax Saturday Avg. Accredited 69,609 55,252 14,357 32,468 11,680 57,929 55,093 2,836 28,931 Inc. 1,298,749 1,264,251 QUEBEC Weekday Avg. 188,413 158,423 29,990 119,180 -40,077 228,490 166,977 61,513 145,704 Journal de Média QMI Inc. Montréal Saturday Avg. 207,183 178,441 28,742 128,652 -36,810 243,993 182,741 61,252 153,786 Montréal, Le Sunday Avg. 188,229 160,102 28,127 117,683 -39,136 227,365 167,738 59,627 143,794 Weekday Avg. 102,978 76,585 26,393 62,018 -34,761 137,739 79,897 57,842 85,567 Journal de Média QMI Inc. Quebec City Saturday Avg. 110,140 84,402 25,738 66,213 -38,100 148,240 87,948 60,292 91,964 Québec, Le Sunday Avg. 105,459 79,728 25,731 63,423 -34,205 139,664 82,095 57,569 86,728 2018 Paid Daily Newspaper TRAC Annual Data – January Through December 2018 Annual Data – January Through December 2017 Newspaper Website Newspaper Website Circulation by Circulation by Geographic Area Geographic Area Circulation Average Average Average Increase/Decrease Average Average Average Province Publishing FDS Total Average Sponsored/ Average Average Monthly from Previous Total Average Sponsored/ Average Average Monthly Publication/Brand Company Market Edition Accredited Circulation Paid Free CMA CTZ & RTZ Users Period Circulation Paid Free CMA CTZ & RTZ Users ONTARIO Metroland Media Weekday Avg. 102,005 60,434 41,571 86,826 -3,149 105,154 65,182 39,972 91,333 Hamilton Spectator, The Hamilton Accredited Group Ltd. Saturday Avg. 104,798 64,124 40,674 88,637 -3,479 108,277 69,184 39,093 93,372 Weekday Avg. 212,792 119,943 92,849 140,804 -47,719 260,511 135,710 124,801 184,078 Toronto Star Toronto Star Toronto Newspaper Ltd. Saturday Avg. 292,864 208,511 84,353 184,504 -65,687 358,551 226,261 132,290 240,052 Sunday Avg. 227,065 146,166 80,899 140,305 -25,626 252,691 157,973 94,718 159,743 Waterloo Region Metroland Media Weekday Avg. 45,364 34,141 11,223 40,740 -2,121 47,485 36,972 10,513 42,274 Waterloo Accredited Record Group Ltd. Saturday Avg. 44,606 35,310 9,296 39,449 -1,623 46,229 38,099 8,130 40,465 BRITISH COLUMBIA Continental Weekday Avg. 7,783 5,982 1,801 7,409 -489 8,272 6,409 1,863 7,851 Daily Courier, The Newspapers Kelowna Canada Ltd. Saturday Avg. Accredited 8,005 6,321 1,684 7,561 -346 8,351 6,608 1,743 7,883 75,686 71,146 Continental Weekday Avg. 4,250 3,668 582 4,234 -254 4,504 3,945 559 4,485 Penticton Herald Newspapers Penticton Canada Ltd. Saturday Avg. Accredited 4,475 3,786 689 4,400 -110 4,585 3,946 639 4,498 51,099 54,592 * Data for the period ended December 2017 for The Halifax Chronicle Herald is from the three month initial audit ended December 2017. 2018 Non-Paid Daily Newspaper TRAC Annual Data – January Through December 2018 Annual Data – January Through December 2017 Average Average Average Circulation Average Average Province Average Public Place Average E-Edition Increase/Decrease from Average Public Place Average E-Edition Publication/Brand Publishing Company Market Edition Total Circulation Distribution Box Distribution Circulation Previous Period Total Circulation Distribution Box Distribution Circulation ONTARIO Epoch Times Weekly Average 9,421 8,607 814 -1,047 10,468 9,638 830 Epoch Times Toronto (Chinese Edition) Friday/Weekend 22,356 21,300 1,056 -1,815 24,171 23,099 1,072.