Paper Evaluation March 2013 Paper Evaluation 2013 Commodity Classic Evaluation Summary Overall Commodity Classic Kissimmee : 2013 61% 33% Nashville : 2012 58% 35% Tampa : 2011 59% 38% Anaheim : 2010 47% 42% Grapevine 2009 49% 40% Nashville : 2008 45% 46% Tampa : 2007 52% 41% Anaheim : 2006 36% 52% Austin : 2005 40% 52% 2% Las Vegas : 2004 34% 48% 9% Charlotte : 2003 43% 45% Nashville : 2002 50% 41% 1% San Antonio : 2001 53% 37% 2% Orlando : 2000 37% 51% 4% Albuquerque : 1999 31% 56% 5% Long Beach : 1998 35% 49% 5% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 2 Paper Evaluation 2013 Commodity Classic Evaluation Summary Respondent Type Farmer 83% Corporate 1% No Answer/Other 15% First time attendee* 22% 0% 20% 40% 60% 80% 100% Percent of Respondents (n=244) *Separate Question 3 Paper Evaluation 2013 Commodity Classic Evaluation Summary Opening Reception 2013 30% 37% 4% 2012 47% 21% 8% 2011 42% 32% 3% 2010 46% 32% 6% 2009 42% 33% 5% 2008 40% 31% 6% 2007 41% 35% 6% 2006 50% 31% 3% 2005 40% 38% 3% 2004 35% 35% 8% 2003 15% 31% 12% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 4 Paper Evaluation 2013 Commodity Classic Evaluation Summary Trade Show Grand Opening 2013 53% 30% 2% 2012 58% 25% 2% 2011 54% 35% 3% 2010 51% 35% 5% 2009 46% 35% 4% 2008 50% 35% 3% 2007 53% 32% 2006 49% 39% 5% 2005 55% 34% 2% 2004 50% 39% 3% 2003 40% 41% 6% 2002 42% 40% 2001 47% 34% 4% 2000 43% 36% 1999 42% 44% 5% 1998 52% 36% 2% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 5 Paper Evaluation 2013 Commodity Classic Evaluation Summary General Session 2013 58% 29% 2012 62% 22% 0% 2011 63% 24% 2010 57% 29% 3% 2009 55% 25% 3% 2008 49% 30% 3% 2007 51% 31% 6% 2006 64% 23% 3% 2005 56% 27% 2004 47% 34% 2003 50% 30% 3% 2002 57% 20% 1% 2001 51% 27% 4% 2000 38% 35% 3% 1999 26% 42% 5% 1998 47% 30% 5% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 6 Paper Evaluation 2013 Commodity Classic Evaluation Summary Evening Of Entertainment 2013-Wrld Cls Rckers 35% 27% 2012-Prvt Opry Show 47% 24% 2011-Little River Band 41% 17% 6% 2010-Nitty Gritty Dirt 55% 33% 1% 2009-Riders & P. Tillis 46% 25% 6% 2008-Prvt Opry Show 48% 25% 2% 2007-Collin Raye 32% 26% 6% 2006-Lorrie Morgan 41% 28% 3% 2005-Restless Heart 27% 30% 4% 2004-Terri Clark 41% 29% 2003-Diamond Rio 38% 27% 2002-L Mandrell & RIS 48% 17% 3% 2001-Oak Ridge Boys 48% 15% 2% 2000-Ricky Skaggs 29% 21% 4% 1999-Suzy Bogus 39% 29% 6% 1998-Frankie Valli 31% 30% 8% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 7 Paper Evaluation 2013 Commodity Classic Evaluation Summary Overall Trade Show 2013 53% 39% 2012 65% 29% 2011 60% 34% 2010 55% 44% 1% 2009 48% 42% 7% 2008 55% 35% 7% 2007 53% 36% 10% 2006 49% 43% 5% 2005 49% 43% 1% 6% 2004 54% 40% 2% 4% 2003 42% 41% 5% 12% 2002 38% 45% 4% 13% 2001 50% 41% 4% 6% 2000 44% 44% 7% 1999 47% 42% 5% 5% 1998 54% 36% 2% 7% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor No Comment 8 Paper Evaluation 2013 Commodity Classic Evaluation Summary Location Kissimmee : 2013 63% 24% Nashville : 2012 59% 21% 6% Tampa : 2011 56% 32% 8% Anaheim : 2010 50% 32% 7% Grapevine 2009 50% 31% 6% Nashville : 2008 47% 34% 6% Tampa : 2007 53% 30% 6% Anaheim : 2006 26% 48% 15% Austin : 2005 39% 38% 12% 5% Las Vegas : 2004 21% 32% 28% Charlotte : 2003 43% 36% Nashville : 2002 70% 19% San Antonio : 2001 49% 32% 5% Orlando : 2000 55% 30% 4% Albuquerque : 1999 26% 47% 13% 5% Long Beach : 1998 38% 40% 10% 3% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 9 Paper Evaluation 2013 Commodity Classic Evaluation Summary Overall Educational Value 2013 47% 42% 4% 2012 55% 36% 5% 2011 50% 41% 3% 2010 49% 46% 3% 2009 40% 47% 3% 2008 44% 46% 3% 2007 40% 46% 4% 2006 39% 49% 6% 2005 32% 56% 5% 2004 34% 54% 3% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 10 Paper Evaluation 2013 Commodity Classic Evaluation Summary Overall Commodity Classic Kissimmee : 2013 61% 33% Nashville : 2012 58% 35% Tampa : 2011 59% 38% Anaheim : 2010 47% 42% Grapevine 2009 49% 40% Nashville : 2008 45% 46% Tampa : 2007 52% 41% Anaheim : 2006 36% 52% Austin : 2005 40% 52% 2% Las Vegas : 2004 34% 48% 9% Charlotte : 2003 43% 45% Nashville : 2002 50% 41% 1% San Antonio : 2001 53% 37% 2% Orlando : 2000 37% 51% 4% Albuquerque : 1999 31% 56% 5% Long Beach : 1998 35% 49% 5% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Good Fair Poor 11 THANK YOU .