Ma Maximize Your Company's Presence & Leads With Instagram & IGTV Marki Lemons Ryhal MARKI LEMONS RYHAL Secrets of Top Selling Agents | Marki Lemons-Ryhal Maximize Your Company's Presence & Leads With Instagram & IGTV An estimated 71% of US businesses use Instagram to reach its 1 billion+ monthly active users. IGTV is a new app designed for watching long-form, full-screen vertical videos, and Instagram Stories are another avenue to reach potential clients. Instagram works especially well when paired with Facebook, as pictures shared to Facebook from Instagram receive 23% more engagement than images published directly on Facebook itself. In this session you’ll learn out how get real results on Instagram by: • Producing photos and video with Canva, Quik, and Legend • Setting up your Instagram business account • Generating and cross-promoting Instagram Stories • Automating your Instagram content to share on Twitter, Tumblr, Flickr, Pinterest and Facebook • Selecting and utilizing hashtags to increase engagement • Creating an IGTV Channel and uploading a vertical video. 2 Instagram Stories 3 IGTV FOLLOW @markilemons 1 Feed Post A search under “People/Accounts” for the term “Promotional Products” yields Did you know that the “Name” field in your Instagram bio is searchable? ➔ 1: IGTV Five Ways Think YouTube, but on Instagram - except videos won’t show up in Google search results. to Generate ➔ 2&3: Instagram Stories & Instagram Live a Lead on ➔ 4: Blog-Like Post Give people a reason to care. ➔ 5: Carousel Posts Instagram An album of photos or videos included as one post - “swipe left.” Secrets of Top Selling Agents | Marki Lemons-Ryhal 2 Instagram Stories 3 IGTV FOLLOW @markilemons 1 Feed Post 2 Instagram Stories 1 2 3 You can watch IGTV videos in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile. Video must be in MP4 file format. Videos should be vertical (not landscape) with an aspect ratio 9:16 Aspect of 9:16. Ratio 2 Instagram Stories 3 IGTV FOLLOW @markilemons 1 Feed Post Tag People Add Location Facebook Twitter Tumblr IFTTT .