Only in Africa... breadth. This is where you will find the best access transformation, breaks barriers and stereotypes, to this continent’s splendid, authentic and unique brings peace and remains a force for good. offerings.” “I thank the rest of the continent of Africa for having Hanekom said in the next few months, South African entrusted South Africa with your hopes and dreams. Tourism will be announcing measures to make Indaba Hopes to hold on to our vision of creating our very even more competitive. own pan-African tradeshow and dreams for future generations to come. “We will be issuing a call for proposals from prospective partners with a global reach to work with us, and to “Most of all, we thank our loyal exhibitors who expand this ship’s sailing routes. continually put South Africa and the continent on the global pedestal. Your investment in the tourism “We are united in our resolve to build the positive products and experiences is sincerely appreciated. You brand of Africa as a continent of unparalleled tourism are the reason Africa is growing, you are the magnet opportunities and to enhance tourism as a mainstream for buyers to want to come to the Tourism Indaba.” economic sector – a sector of hope for Africa and its people,” said Hanekom. The opening ceremony of Indaba 2015 was a spectacular of music and dance that celebrated a “The success of the South African tourism industry is continent and its thriving tourism industry. Delegates inextricably bound to that of the African continent,” were entertained by the cream of African talent: - the said Chief Executive of South African Tourism, Thulani Afro Tenors, Beatenberg, Fiesta Black, George Avakian, Nzima. the Jaziel Brothers, the KwaZulu-Natal Gospel Choir, “Tourism is a collaborative effort. In Africa, tourism Mi Aka Jude Abaga, Ntokozo Mbambo, Sauti Sol, growth has significant benefits - it contributes Silverblack and choreographed by Somizi Mhlongo. to economic activities, creates jobs, supports “Technological innovation, disruptive business models and changing consumer preferences challenge Africa’s ingenuity and agility every single day - and we are responding.” - Hanekom “On the African continent, tourism directly and Hanekom said,” For us in the tourism sector, the indirectly supports 20,5 million jobs and represents uncertainty, volatility and constant change in our 8,1 percent of Africa’s gross domestic product. In industry require us to be brave. We must be brave some countries, more than 50 percent of their gross enough to leave behind the shores of yesterday and domestic product comes from tourism.” boldly confront the challenges of tomorrow. This is according to South African Tourism Minister. “Technological innovation, disruptive business models Derek Hanekom. and changing consumer preferences challenge our ingenuity and agility every single day. Officially opening Tourism Indaba 2015 last night, Hanekom said this show is really big - just over 1 000 “I can confidently say that we are responding to these exhibitors from 20 African countries, about 2 000 challenges by differentiating and repackaging our buyers from the world’s tourism source markets and offerings to compete with the best in the world. about 750 members of the media. “In embarking on this journey together, as tourism “International arrivals in Africa increased to 56 million leaders in the public and private sectors, cooperation tourists last year, and are expected to grow by between and partnership are the keys to our success. When we three and five percent in 2015. This will probably stand together in the face of challenges, and when exceed the projected growth in global arrivals, which we do business together at Indaba, we are so much is between three and four percent. stronger. “In South Africa, taking the direct and indirect “You - our trade partners, buyers, exhibitors, media impacts of tourism together, our tourism sector partners and other stakeholders - are the people now contributes over nine percent of gross who make it big. And it is you who make tourism the domestic product and supports over 1,5 million job exciting, growing sector that it is. opportunities countrywide. And it continues to grow. “From its early beginnings as a South African trade “More and more people are venturing out to discover platform, the Tourism Indaba has evolved into Africa’s new places, leaving the familiar behind to seek unique largest and most successful tourism trade platform. It experiences, to meet new people and discover their is now a truly pan-African trade show, and its brand culture. Therefore we have everything going as a strength continues to grow year after year. continent to increase our share of the expected growth “Our exhibitors are essential members of the team in international tourism and travel. That while some of that is driving Africa forward. We appreciate your the world’s unique tourism offerings are found right partnership and collaboration. To our buyers Indaba across our continent.” offers the African travel trade in its full depth and INDABA DAILY NEWS 2015 | 1 Today’s programme – Durban launches Sunday 10 May 2015 Gallery Exhibition times: 09:00 – 18:00 09:00 - 10:00 Kenya Tourism board media briefing 09:30 - 10:30 Techtalks: the moments that make us: optimising your business for social media buzz - Dave Duarte 10:00 - 13:00 DRC presentation 10:30 - 11:30 Media talks: bringing small businesses into the mainstream tourism economy 10:30 - 11:30 Techtalks: Nicholas Hall 11:30 - 12:30 Techtalks: Craig Rodney 12:30 - 13:30 Techtalks: panel discussion 16:00 - 17:00 Australia research presentation Indaba Daily News What people say… Indaba 2015 a buzz - and lots of reading The Indaba Daily News, official newspaper Indaba Daily News on site. of Indaba, is published by Junxion Communications. Ben Rootman First isssue of Indaba Daily News 2015 off to eThekwini riding into a bright future – from left, South African Deputy Tourism Minister, Thokozile Xasa, the Riksja Man, Finalist Best newspaper, Best Communication, Madagascar Tourism Minister, Ulharich Andritiana and eThekwini Deputy Mayor, Nomvuzo Shabalala. Best Design SA Publication Forum competition. delegates. Grab your copy now! We would like to hear from you ... Jennie Fourie, Denise Kemp, Adele Durban Tourism’s bid to market the city internationally showcase its cultural diversity, history and heritage Mackenzie and 6 others like this. and capture a bigger share of global visitors has seen to other countries who might be interested to visit or • e-mail: [email protected] it launching a photographic gallery at the KwaMuhle Sandele Wilkinson Nou weet ek julle is hard partner with the city in future.” • Facebook fan page Museum. aan die werk...lyk goed.!! “The city’s worldwide marketing is paying off as we Indaba Daily News Officially opened by South African Deputy Minister of are witnessing the increase of tourists and an increase Lesley Simpson Can’t wait ... First issue for me • Twitter - IndabaDailyNews Tourism, Thokozile Xasa, the photographic exhibition in job creation,” said the Deputy Mayor of eThekwini, has always been the best! captures the essence of the old and new Durban. Nomvuzo Shabalala. Also read Indaba Daily News on First isssue of Indaba Daily News 2015 off to www.indaba-southafrica.net. “Tourism makes a tremendous contribution to job “We have set a target of attracting five million visitors delegates. Grab your copy now! creation and 1,4 million direct and indirect jobs were annually, a million being international tourists. As Printed on environmentally friendly Sappi created in 2013 in the country through the sector,” said Jennie Fourie, Jacques Maritz, Frank part of this strategy, Durban Tourism aims to generate Tripple Green gloss 115g/m². Xasa. R10 billion in tourism revenue and create 75 000 Maloney and 19 others like this. sustainable jobs by the year 2020.” “Durban is the sunshine city of South Africa and I Jacques Maritz Hey....mis julle!! Geniet ten applaud them for always striving to find innovative Various tourism ministers and delegates from different spyte van deadlines. Sal online weergawe volg. ways of putting the city on the great map of the world. parts of Africa attended the launch. Sien julle hopelik na Indaba? Exhibitions like these are a window for the city to Portfolio is Name the South expanding Portfolio has a new look and a clear direction for 2015 and beyond, African city expanding quickly into Southern and East Africa. where the There are now establishments in Mozambique and the number of Namibian members has tripled since Big Five last year. Enquiries about joining Portfolio are arriving from many other countries, including Tanzania, Botswana roam wild and Zambia. Many of these countries don’t have grading systems, and Portfolio’s unique approach of personally assessing each property creates a standard that Tshwane offers a travellers can trust. variety of game parks and Another area of growth for Portfolio is the inclusion of larger establishments lodges with camping, bike trails, that fit the Portfolio brand promise. balloon trips and more. The updated website and booking system is aimed at both existing Plus the Big Five. In the wild. travellers and a younger more tech- savvy audience. Portfolio is developing an all-inclusive travel platform where booking accommodation is only one aspect of its offering. The integration of Moja Heritage’s Visit our heritage, arts and cultural attractions stand here is the first phase in this development, DABA soon to be followed by things to do and at IN Destination Tshwane: restaurants. It’s unforgettable Do you like our new look? 2 | INDABA DAILY NEWS 2015 Tourism is South Africa’s success story South Africa’s National Minister of Tourism, Derek Minister Hanekom appealed to South Africans to enjoy Hanekom, told the world’s travel and tourism media the beautiful destination they call home.