Bullseye Football Money League Deloitte Sports Business Group January 2019 A Deloitte Football Money League 2019 | Top 20 clubs Real Madrid return to first place in the Money League after generating record revenue of more than €750m in 2017/18, following unprecedented success on the pitch as the club secured a third consecutive Champions League title. FC Barcelona finish second to complete a Spanish one-two at the top, whilst Manchester United slip to third. B Deloitte Football Money League 2019 | Contents Contents Introduction 02 Ups and downs 09 The leading team in the business of football 10 Top 20 clubs 12 Eurovision 32 Deloitte Football Intelligence Tool 54 Edited by Sports Business Group Dan Jones Telephone: +44 (0)161 455 8787 PO Box 500, 2 Hardman Street, Sub-editor Manchester, M60 2AT, UK Sam Boor E-mail: [email protected] www.deloitte.co.uk/sportsbusinessgroup Authors Calum Ross, Christopher Winn, January 2019 Chris Wood and Tom Hammond 01 Deloitte Football Money League 2019 | Introduction Introduction Welcome to the 22nd edition of the Deloitte Football Money League in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2017/18 season, the Money League remains the most contemporary and reliable independent analysis of the clubs’ relative financial performance. There are a number of metrics, both €2.1 billion, just 5% short of the combined This year’s Money League continues to financial and non-financial, that can be used revenue of the top 20 clubs in 1999/00. underline the importance of qualification to compare clubs including attendance, for, and performance in, UEFA club worldwide fan base, broadcast audience Tottenham Hotspur break into the top ten competitions. The UEFA Champions League and on-pitch success. In the Money League for only the second time in Money League and UEFA Europa League have played an we focus on clubs’ ability to generate history replacing Italian giants Juventus and important role in improving, or retaining, revenue from matchday (including ticket marking a change in the composition of Money League positions for Liverpool, and corporate hospitality sales), broadcast clubs in the top ten for the first time since Chelsea, Tottenham, AS Roma, Everton and rights (including distributions from 2012/13. The revenue of the tenth placed AC Milan, whilst Arsenal, Juventus, Leicester participation in domestic leagues, cups club increased 6% to €428.3m in 2017/18 City and Southampton have lost positions and European club competitions) and (Tottenham Hotspur) from €405.7m in or even their top 20 status altogether after commercial sources (e.g. sponsorship, 2016/17 (Juventus). Only three of the top reduced European competition revenue merchandising, stadium tours and other ten clubs (Bayern Munich, Manchester in 2017/18. The impact of UEFA club commercial operations), and rank them on City and Chelsea) remained in the same competitions looks set to be even greater that basis. position as in the previous edition. in next year’s edition with distributions to participating clubs increasing to a reported European clubs remain dominant in the €2.55 billion in 2018/19 from €1.84 billion Euphoria Money League, with bullish revenue growth in 2017/18 following the start of a new The rises and falls in this year's Money in recent years, particularly across the ‘big broadcast cycle. League highlight the continuing evolution five’ leagues. As predicted in last year’s of the financial landscape in the world of publication, the combined revenue of the As well as this increase in the overall football. Whilst the top 20 retains many top 20 clubs (€8.3 billion) sets a new record, amount to be distributed by UEFA, changes familiar names from Europe’s ‘big five’ exceeding €8 billion for the first time. to the Champions League qualification leagues, 14 clubs see their position change process and distribution mechanism have from last year, including three new entrants. Broadcast revenue remains the most also been introduced. This will notably prominent source of revenue for benefit many of the clubs in the Money Real Madrid become the first club to break Money League clubs with a 43% share, League and bring the issue of financial the €700m barrier en route to returning to compared to 40% and 17% for commercial polarisation to the fore once again. The the top of the Money League, generating and matchday revenue respectively. four top-ranked national associations revenue of more than €750m. Barcelona Nonetheless, a noticeable trend in this in UEFA’s country coefficients (currently complete a first Spanish one-two since year's edition has been the commercial Spain, England, Italy and Germany) are now 2014/15, with revenue of €690.4m. The growth achieved by Europe's largest clubs, guaranteed four automatic Group Stage gap between the top two has grown to the particularly for those in the ‘big five’ leagues qualification places and alterations to the second widest in Money League history with no new broadcast cycles commencing distribution model mean that a portion of (€60.5m) after being the narrowest ever in in 2017/18 (i.e. England, France, Italy and the total amount available for distribution last year’s edition. Including Manchester Spain). will be allocated based on a club's historical United, who drop to third this year, the performance in UEFA competition over a top three clubs in the Money League ten-year period. collectively generated revenue in excess of 02 Deloitte Football Money League 2019 | Introduction For the second consecutive year, no clubs Chart 1: Deloitte Football Money League top 20 – 2016/17 and 2017/18 outside of the ‘big five’ leagues in Europe revenue profile (€bn) appear in the Money League top 20 and only three are in the top 30. 17% 17% 38% 40% Fairytale This year’s Money League sees a record six 2016/17 2017/18 English clubs in the top ten, with Tottenham €7.9bn €8.3bn Hotspur climbing above Juventus into the top ten for only the second time in Money League history, having previously appeared in 2006/07. The club experienced growth across all of its revenue streams, notably 45% 43% matchday revenue, which increased by 54% (£26.5m), the single largest percentage increase of any revenue stream across the Matchday Broadcast Commercial Source: Deloitte analysis. top ten Money League clubs, following their temporary move to Wembley Stadium to accommodate the development of the new Manchester United slip to third place in this Following a remarkable run to the Tottenham Hotspur Stadium. Interestingly, year’s Money League after two years in top Champions League Final, Liverpool there is now less than £10m separating position, despite a return to the Champions experienced the largest revenue increase Spurs (£379.4m) from North London rivals, League in 2017/18 and overall revenue in the Money League’s top ten (£90.6m) and Arsenal (£389.1m), whose 17-year stay in growth of 2% (£8.8m) to £590m. Improved are the highest climbers, jumping two spots the top ten could come under threat. on-pitch performance, both domestically to seventh. The club experienced growth and in Europe, will be crucial to the Red in all revenue streams and most notably, Devils retaining their position in the top alongside fellow finalists Real Madrid, they No clubs outside three of the Money League and responding generated the most broadcast revenue to the challenge of their nearest rivals. of any Money League club (£222.6m). of the ‘big five’ This broadcast revenue alone would see Manchester City retain their position in the them appear in the Money League's top leagues in Europe top five for the third consecutive season, 15, highlighting the impact of successful generating growth across all revenue performance in domestic and European have climbed into streams after a record-breaking Premier competition. League campaign that saw the the Money League club crowned Champions by the largest Conversely, Arsenal are the biggest fallers ever margin, breaking the 100-point mark in the top ten dropping three places to top 20 and only in the process, and also reaching the ninth, their lowest position since 2004/05. Quarter-finals of the Champions League. They experienced the largest revenue three appear in In the space of a season, the gap to city- decrease (£29.9m) across all top 20 clubs in rivals, Manchester United, has closed by 2017/18, predominantly due to their failure the top 30. over £40m, falling from £128m in 2016/17 to qualify for the Champions League for to £87m in 2017/18. the first time since 1997/98. Although the club reached the Semi-final of the Europa League, distributions from UEFA fell by €27m accounting for the majority of their overall decrease. 03 Deloitte Football Money League 2019 | Introduction Chart 2: Deloitte Football Money League top 20 combined revenue (€bn) 2019/20, means distributions to clubs are likely to remain relatively stable for the 10.0 foreseeable future. Therefore, the onus is 8.3 7.9 now even more on English clubs to drive 8.0 7.4 revenue growth through their own activity, 6.6 particularly in matchday and commercial revenue streams, to enhance or even retain 6.0 5.0 their Money League positions. 3.9 4.0 3.3 2.8 2.2 Rock ‘n’ roll kids 2.0 1.2 Domestic treble winners Paris Saint- Germain climb one place to sixth position and remain the only French representative 0 96/97 99/00 02/03 05/06 08/09 11/12 14/15 15/16 16/17 17/18 in the top 20 for the sixth consecutive year.