Foreword by Nicole Notat Foreword by Patrick Itschert HUMAN HERITAGE AND COMPETITIVENESS IN EUROPE YVES BAROU and the European HRD Circle with the participation of Michel Aglietta and Tony Bainbridge, Piotr Bednarczuk, Charles-Henri Besseyre-des-Horts, Stephen Bevan, Ursula Biernert, Hervé Borensztejn, Jean-Paul Bouchet, Xavier Broseta, Elisabetta Caldera, Wendy Cartwright, Christophe Fourel, Rainer Gröbel, Loïc Hislaire, Cornelia Hulla, Steve Jefferys, Walter Jochmann, Jérôme Julia, Yves Litzelmann, Paul Mayer, Bruno Mettling, Christian Monjou, Pierre-Olivier Monteil, Gian Paolo Naef, Alain Oumeddour, Bernard Perry, Véronique Rouzaud, Peter Schlögl, Dirk Schneemann, Philippe Vivien and Lionel Zinsou Foreword by Nicole Notat ............................................................................................................................................ 4 Foreword by Patrick Itschert ..................................................................................................................................... 6 Introduction: the missing competitiveness link ................................................................................................. 8 A – From human capital to Human Heritage, Yves Barou ...................................................................... 9 A concept can hide another ......................................................................................................................................... 9 1: The 4 functions of Corporate Human Heritage, Yves Barou ............................................................... 10 2: Debates around a new concept .......................................................................................................... 16 Human capital and human heritage: theory and practice, Charles-Henri Besseyre-des-Horts .. 16 Creativity and Innovation in Corporate Heritage, Steve Jefferys .............................................................. 21 Intangible heritage, a source of competitiveness, development and commitment, Jérôme Julia ............................................................................................................................................................................................... 25 Human heritage and competitiveness, Michel Aglietta ................................................................................. 32 Comments and debates around the concept of Human Heritage ............................................................. 35 3: Does measuring help with decision-making? ..................................................................................... 38 Indicators or satellite accounts ............................................................................................................................... 38 How to measure Human Heritage? Alain Oumeddour .................................................................................. 39 On track for the future: key indicators of Human Heritage at Deutsche Bahn Schenker Rail, Ursula Biernert ............................................................................................................................................................... 44 Sources of intangible assets ? Véronique Rouzaud ......................................................................................... 47 Debates on the stakes of measuring ...................................................................................................................... 53 4: Views and perspectives ....................................................................................................................... 55 A philosophical view: from André Gortz to Paul Ricoeur, Pierre-Olivier Monteil and Christophe Fourel .................................................................................................................................................................................. 56 An artistic approach, Christian Monjou ............................................................................................................... 62 5: African Human Heritage and the hazards of “culturalism” – Lionel Zinsou ........................................ 69 B – Companies are the melting pot of Human Heritage ........................................................................ 74 6: A framework for action, Yves Barou ................................................................................................... 74 Investing into training ................................................................................................................................................. 75 Apprenticeship as an integral part of the educational system, the Austria case, Peter Schlögl .. 76 The stakes of vocational training in France, Yves Barou .............................................................................. 80 The German apprenticeship system, much more than a way to better welcome youngsters on the labor market, Cornelia Hulla ............................................................................................................................. 84 The Italian approach and trends, Elisabetta Caldera ..................................................................................... 86 Debates on skills and industry in Europe ........................................................................................................... 90 7: Anticipate to guide HR policies and management .............................................................................. 93 Reassessing human resources policies ................................................................................................................ 93 Human Heritage and early workforce planning in the aviation industry, Xavier Broseta ............ 94 How to build strategic workforce planning to improve a company’s value and competitive advantage? Hervé Borensztejn ................................................................................................................................ 96 The true nature of work: beyond “human capital” – Stephen Bevan ................................................... 102 Challenges for the HU function, Paul Mayer .................................................................................................... 109 Leveraging international assignments to develop future global leaders, Tony Bainbridge ...... 112 Debates on the consequences globalisation has on HR policies ............................................................ 116 Debates on early workforce planning ................................................................................................................ 119 8: Transfer skills from one generation to the other .............................................................................. 122 A contract between the generations .................................................................................................................. 122 The challenges of demographic ageing and the dynamics of transferring and developing skills, Walter Jochmann ........................................................................................................................................................ 123 Age management, the end of uniquely French practice, Bruno Mettling ........................................... 126 IG Metall faced with the challenge of demographic ageing, Rainer Gröbel ....................................... 128 Are union stakeholders concerned? Jean-Paul Bouchet ............................................................................ 130 Secure talent to help the company grow: the example of Merck KGaA, Piotr Bednarczuk ........ 132 Debates on the challenges of demographic ageing ...................................................................................... 134 9: Make heritage grow in a learning organization ................................................................................ 136 A changing DNA! ......................................................................................................................................................... 136 A learning organization, Cornelia Hulla ............................................................................................................ 137 2 The Conservatory, a modern idea, Yves Litzelmann ................................................................................... 139 Human Heritage and corporate culture at the SNCF, Loïc Hislaire ....................................................... 142 “Creating a Learning Legacy” – Wendy Cartwright ..................................................................................... 147 A sustainable competitive advantage for businesses? Philippe Vivien ............................................... 150 Debates on corporate cultures .............................................................................................................................. 153 Conclusion: a unifying concept that gives meaning ............................................................................ 155 Who’s who ...................................................................................................... Erreur ! Signet non défini. 3 Foreword by Nicole Notat The value of a company cannot be summarized to its financial value presented from the perspective of tangible assets or accounting results. The words we use are very important. Now, concepts need to echo value creation, which of course doesn’t simply refer to financial value.