20-21 November 2019 | Hilton Guangzhou Science City, China 20+ 200+ 15+ INDUSTRY LEADING PARTICIPANTS PARTICIPATING SPEAKERS COUNTRIES 4TH SUCCESSIVE YEAR WITH DEMONSTRATED SUCCESS AND PROVEN INDUSTRY SUPPORT Session Spotlight Silver Sponsor Associate Sponsors Literature Sponsors Sponsor Knowledge Partner Exhibitors Media Partner Supporting Associations Brought to you by CHINA’S TOP LEADERS IN PRIVATE SCHOOL EDUCATION Joseph Strzempka Richard Gaskell Dr. Catherine Chu, Jimmy Pun NEW IN 2019 Senior Advisor, Whittle Director, International Executive Director, Chief Executive Officer Learning Communities, Schools Mission Hills Group, Kaiyuan Education, Whittle School and ISC Research Co-Founder China Government regulatory changes and Studios, China Thailand Bromsgrove School Mission Hills, China updates for private education Brian Taylor David Shinkfield Richard Brodniansky Dawid Bochen Investment developments in key Assistant Principal Headmaster Teacher Trainer Principal regions – Shenzhen, Guangzhou, – Cross Campus Harrow International Beijing BISS Curriculum Technology School Beijing, China International School, Chengdu, Fuzhou, Hangzhou, Hong Integration China Kong, Shanghai, Beijing, and more Bangkok Patana School, Thailand New schools’ expansion updates for Benjamin James Simpson Dragana Popovic Emmanuel N Barthalomew Greg Smith 2019 and 2020 Co-Founder, Director, Head of Senior School, Associate Principal of Head of School SteamHead, High Mathematics Teacher Teaching and Learning Shenzhen Shekou Tech Integrator, Wellington College, & Head of IB DP International School, International School China Ulink College of China Tapping successfully into the bilingual of Nanshan Shenzhen, Shanghai, China China and iCPS market Richard Mast Andrew Torris Elizabeth Walker Sobhani Nick Stoneman Customising branding and marketing Headmaster and Head of School Managing Director President strategies for the China market Curriculum Director Avenues: The World The Family Learning Shattuck St Mary’s Chenshan Schools School, China House- Beijing United States China China Teachers recruitment in spotlight – Costs, retention and staffing FEATURING NEW SCHOOLS IN 2019 PROGRAMME Experts-led interactive roundtables comprising property acquisition to school marketing to succeed in China Jacqueline So Piers Matthews Kaustubh Bodhankar Rodney Harris Chief Executive and Director Admissions Deputy CEO Headmaster Co-Founder and Marketing Global Schools Chengdu Westminster Malvern College Wellington College Foundation, School International (Asia Hangzhou, China Singapore China Pacific), Hong Kong “Very good event with great speakers on a range of “Yes, would recommend topical issues. I’ll definitely recommend the event.” attending, would attend myself” EMMANUEL N BARIHALOMEN, ASSOCIATE PRINCIPAL OF TEACHING & LEARNING, HEAD OF IB DP DOUGLAS K. PRESCOTT, HEAD OF SCHOOLS/SUPERINTENDENT ULINK COLLEGE OF SHANGHAI, CHINA CANADIAN INTERNATIONAL SCHOOL OF BEIJING MAIN CONFERENCE DAY 1 WEDNESDAY 20 NOVEMBER 2019 08:00 Main Conference Registration and Morning 11:30 CASE STUDY OF SETTING UP A PREMIUM 14:30 NEW MARKET SEGMENT PANEL: and learning resources Coffee SCHOOL IN CHINA INTERNATIONAL CHINESE PRIVATE SCHOOLS • Abiding by safety regulations • The story of 160 years old American school IN CHINA (iCPSs) – ADDRESSING A NEW • Hiring and maintaining foreign and local faculty 09:00 Opening Remarks setting up in China OPTION FOR CHINESE MARKET • Home office expectations and local school • Where do we see partnership and expansion • Growth in major cities – Beijing, Shanghai, operations opportunity? Guangzhou, Shenzhen, and Chengdu Joint Presentation: NEW SCHOOLS AND INVESTMENTS • Location, market and investment assessment • The numbers – increasing demand by Chinese Joseph Strzempka, Senior Advisor, Whittle Learning • Experience as an investor and new school families and upswing in enrollment Communities, Whittle School and Studios, China Richard Kuder, Head of Middle and Lower School, 09:00 INTERNATIONAL SCHOOLS – MARKET UPDATE establishment • Marketing strategies and fees structure – how President, Whittle School and Studios, Shenzhen Campus, • Latest data on the number of schools, students, Nick Stoneman, Shattuck St Mary’s, should they work for United States China staff and market value • Marketing with highly qualified bilingual teachers • A roadmap for iCPSs • Trends, growth areas, developments of the 17:00 RESPONDING TO THE CHANGING EDUCATION international schools’ market with a focus on THE BILINGUAL AND iCPS MARKETS Panelists: Headmaster, POLICIES IN CHINA Asia David Shinkfield, Harrow International School Beijing, China Jimmy Pun, Chief Executive Officer,Kaiyuan How are countries in Asia showcasing overseas • 12:00 EVER-GROWING BILINGUAL KINDERGARTEN Emmanuel N Barthalomew, Associate Principal Education, China investment opportunities? EDUCATION MARKET IN CHINA of Teaching and Learning & Head of IB DP, Ulink • New schools’ entry into China the market and • Importance of bilingual context for international College of Shanghai, China EXPERT LED CHINA ROUNDTABLES the impact of the new regulations schools to be commercially successful Jacqueline So, Chief Executive and Co-Founder, • Chinese private international schools, and their • What makes a great bilingual educational Malvern College International (Asia Pacific), Hong market outlook Kong program in China? 17:30 SETTING UP A SCHOOL IN SOUTHERN CHINA Richard Gaskell, Schools Director, ISC Research, Executive Director, Mission Hills • Bilingual teachers’ recruitment and training – Dr. Catherine Chu, Partnerships, setting up schools, local authority Thailand Group, Co-Founder, Bromsgrove School Mission opportunities and challenges approvals, marketing, and how can you Hills, China • Creating an integrated team of local and ultimately succeed in down south! 09:30 NEW MARKET ENTRANT PERSPECTIVE: foreign teachers Facilitator: Joseph Strzempka, Senior Advisor, BRINGING WESTMINSTER TO CHINA – 15:00 Afternoon Networking & Refreshment Break Elizabeth Walker Sobhani, Managing Director, The Whittle Learning Communities, Whittle School and CHALLENGES AND STRATEGIES Family Learning House – Beijing, China 15:30 THE VALUE OF VALUE-ADDED: IMPORTANCE Studios, China Facilities and Learning spaces, teachers’ • AND RELEVANCE OF VALUE-ADDED recruitment, training 12:30 Networking Lunch MEASURES FOR SCHOOL LEADERS, GROUP IMPROVING STUDENT OUTCOMES WITH Bridging the cultures and maintaining • MANAGEMENT AND INVESTORS DESIGN THINKING AND EDUCATION momentum 13:30 ADDRESSING OPPORTUNITIES AND TECHNOLOGIES CHALLENGES: OPERATING AN INTERNATIONAL • Key principles in effective student assessment to • Measuring success support teaching and learning How education technologies are changing the Rodney Harris, Founding Headmaster, Chengdu BILINGUAL AND BICULTURAL SCHOOL IN CHINA learning and teaching landscape, and how • Complexities of establishing effective measures Westminster School, China • Understanding the primary challenges for, and what Head of Schools need to be considering tech approaches can be taken to resolve such challenges for schools in China and how Wellington College Group have addressed this challenge investments and tech-based design thinking. 10:00 NEW MARKET ENTRANT PERSPECTIVE: • District Government’s requirements under Joint Presentation: Facilitator: Benjamin James Simpson, Co-Founder, compulsory education vs. Western Education Director, SteamHead, High Tech Integrator, BUILDING AN INTERNATIONAL NETWORK OF Bernard Fawcett, International Consultant, GL Management China SCHOOLS – PRESERVING TRADITION WHILE Education, United Kingdom International School of Nanshan Shenzhen, DRIVING INNOVATION • Under the contextual and cultural differences Senior Director of Academics, Dr. Ahmed Hussain, SUPPORTING AND SUSTAINING STUDENT • Expansion, expansion and expansion for between the East and West – where do we Wellington College, China learning without boarders want to meet? EXPERIENCES BEYOND THEIR SCHOOLING • Investing in innovation and greater learning • Successful operating model - Differences in 16:00 WHAT IT MEANS TO OFFER INTERNATIONAL YEARS outcomes for Chinese students management style between Western and EDUCATION TO CHINESE STUDENTS Exploring ideas for curriculum support to prepare students for their studies overseas so that their • New project update in Hong Kong, and Chinese leadership • What has to be understood when taking on this operation in Qingdao and Chengdu Dr. Catherine Chu, Executive Director, Mission Hills responsibility educational experiences in your international Jacqueline So, Chief Executive and Co-Founder, Group, Co-Founder, Bromsgrove School Mission • The implications for training foreign and Chinese schools can have longer lasting impacts. Malvern College International (Asia Pacific), Hong Hills, China staff Facilitator: Dr. Heng Tang Tang, Assistant Professor, Curriculum, Teaching and Learning, Kong • Some of the strategies that will help the National 14:00 IMPORTANCE OF CONTEXTUALLY-RELEVANT Singapore students to transition Institute of Education, RESEARCH IN INTERNATIONAL EDUCATION: 10:30 Morning Networking and Refreshment Break • Recognizing that this requires building cultural A CASE STUDY FROM WELLINGTON COLLEGE RETHINKING MARKETING STRATEGY bridges CHINA Debate the role of branding, positioning and 11:00 THE CURRENT CLIMATE FOR SCHOOLS IN Richard Mast, Headmaster and Curriculum Director, • Establish the need for relevant research for marketing in an intensely competitive market, SHENZHEN