MOVMOVRR:: MOBILEMOBILE OVERVIEWOVERVIEW REPORTREPORT Q4 2018: KEY FINDINGS View the Full Report at www.scientiamobile.com/movr ASIA NORTH AMERICA EUROPE 3% 2% 2% 2% Form Factor 95% 85% 13% 84% 14% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Apple iPhone X 6% Apple iPhone 7 8% Apple iPhone 7 6% Samsung J7 Prime Apple iPhone 8 Plus Apple iPhone 6S Smartphones 4% 7% 5% Apple iPhone 7 Plus 4% Apple iPhone X 7% Apple iPhone 8 3% Apple iPhone 7 4% Apple iPhone 7 Plus 7% Samsung Galaxy S8 3% Apple iPhone 8 Plus 3% Apple iPhone 6S 5% Apple iPhone 6 3% Top 5 Apple iPad Air 2 11% Apple iPad Air 2 14% Apple iPad Air 2 11% Tablets Apple iPad Air 6% Apple iPad Air 11% Apple iPad Air 10% Apple iPad 2017 6% Apple iPad 2017 10% Apple iPad 2017 7% Apple iPad Mini 2 5% Apple iPad 4 7% Samsung Galaxy Tab A 10.1 6% Apple iPad Mini 4 4% Apple iPad Mini 2 6% Apple iPad 4 6% iOS iOS iOS Smartphone OS 69% 30 % 47% 53% 67 % 32% ANDROID OTHERS .5% ANDROID OTHERS .1% ANDROID OTHERS 1% 49% 42% 36% Smartphone 25% 28% 23% 18% 22% Diagonal Size 15% 7% 4% 10% 7% 3% 6% 0% .1% 1% 0% .1% 2% 0% .2% .6% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 59% 52% 44% Tablet 22% 24% 14% 13% Diagonal Size 11% 7% 7% 8% 10% 9% 4% 7% 6% .1% 3% .2% .1% 2% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" SOUTH AMERICA AFRICA OCEANIA 2% 13% 1% Form Factor 93% 5% 80% 7% 83% 16% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Samsung J7 Prime 4% Samsung Galaxy Grand Prime+ 4% Apple iPhone 8 Plus 8% Smartphones Apple iPhone 7 3% Apple iPhone 7 2% Apple iPhone 7 7% Samsung Galaxy J2 Prime 3% Apple iPhone 7 Plus 2% Apple iPhone X 7% Samsung J5 Prime 3% Apple iPhone X 1% Apple iPhone 7 Plus 6% Motorola Moto G (5) Plus 3% Samsung Galaxy J5 1% Apple iPhone 6S 6% Top 5 Apple iPad Air 2 8% Samsung Galaxy Tab E 7% Apple iPad Air 2 14% Tablets Apple iPad 4 6% Apple iPad 4 5% Apple iPad 2017 11% Apple iPad Air 5% Apple iPad Air 2 4% Samsung Galaxy Tab A 11% Samsung Galaxy Tab E 5% Samsung Galaxy Tab 3V 3G 4% Apple iPad Air 11% Intel ECS TR10CS1 4% Apple iPad Air 4% Apple iPad 4 8% iOS iOS iOS Smartphone OS 81% 18% 86% 13% 44% 55% ANDROID OTHERS .3% ANDROID OTHERS 2% ANDROID OTHERS .3% 39% 40% 41% 35% 31% Smartphone 24% 17% 14% 12% Diagonal Size 8% 9% 11% 6% 6% 4% 2% .1% .2% .3% .1% .3% .6% 0% .1% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 60% 39% 37% 32% Tablet 26% 20% 19% 14% Diagonal Size 11% 10% 7% 6% 5% 4% 2% 3% 1% 3% .1% .8% 0% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" MOVR information is based on a representative sample of a data set with over 1 billion HTTP requests, dating from October through December 2018. To download the data files supporting MOVR, or to subscribe to future publications of MOVR and view licensing and disclaimer, please visit us at www.scientiamobile.com/page/movr-mobile-overview-report. MOVR is the copyright of ScientiaMobile, Inc., and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Apple is the trademark of Apple, Inc. Android is the property of Google, Inc..