nnn%XkkiXZk`fej_Xe[Yffb%Zfd 8KKI8:K@FEJD8E8><D<EK ?8E;9FFB)'()Æ)'(* K?<>CF98CI<JFLI:<=FI8KKI8:K@FEJGIF=<JJ@FE8CJ @E8JJF:@8K@FEN@K? 9IFL>?KKFPFL9P + PARTS & SERVICE 8KKI8:K@FEJD8E8><D<EK Welcome to the Attractions ?8E;9FFB)'()Æ)'(* Management Handbook 2012-2013 BROUGHT TO YOU BY IN ASSOCIATION WITH f you needed proof that the attractions industry has come of age in spectacular fashion, a glimpse through I the pages of this year’s Handbook will quickly provide it. BOOK SALES This is especially true when you consider the industry as Denise Gildea +44 1462 471930 we know it has come into being largely in the last 30 years. HANDBOOK EDITOR Today, signifi cant parts of the market are outperforming Helen Patenall +44 1462 471925 other industries, private equity companies are making serious [email protected] EDITORIAL DIRECTOR investments in both operating and supplier businesses and Liz Terry +44 1462 431385 major sponsors – some not without controversy – such as PUBLISHER Rio Tinto – are committing substantial funds to projects. Julie Badrick +44 1462 471919 We have world famous architects and designers competing to work in our sector, SALES ADVERTISING while – importantly – we can be quietly pleased our industry-specialist practices are John Challinor +44 1202 742968 holding their own in this fi eld and winning awards for their work. David Hunt +44 1462 471902 Jan Williams +44 1462 471909 The sector is being talent-spotted for its ability to engage consumers and as well Astrid Ros +44 1462 471911 as attracting a slew of major brands, this could mean we see more cross-sector ATTRACTIONSKIT.NET/PRODUCT SEARCH ENGINE deals such as that announced recently by Real Madrid Football Club (page 11). Kate Corney +44 1462 471933 The club will put its name to a mixed-use scheme in the UAE, with a sports WEBSITE stadium, theme park, Real Madrid Museum, sports port, residential area and Emma Harris +44 1462 471921 hotels. Developments such as this will create growth for industry suppliers and DESIGN Sharon Hale +44 1462 431385 operators, making convergence an exciting trend which could drive diversifi cation. CIRCULATION Michael Emmerson +44 1462 471932 Liz Terry FINANCE Editorial Director Twitter @elizterry Sue Davis +44 1395 519398 I<D< L ; CHECK OUT OUR OTHER PUBLICATIONS AND ORDER FREE SAMPLES AT WWW.LEISUREMEDIA.COM CONTACT US J @ @ 8 < G C The Leisure Media Company L 8 9 C E @ : F @ 8 Head Offi ce/Europe Offi ce K Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK Tel: +44 1462 431 385 Fax: +44 1462 433 909 The views expressed in individual articles are those of the author and do not necessarily represent those of the publisher, The Leisure Media Company Ltd. © Cybertrek Ltd 2012/13. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the copyright holder, Cybertrek Ltd. ISBN 978-1-870416-01-6 www.attractionshandbook.com Attractions Handbook 2012–2013 5 ATTRACTIONS MANAGEMENT HANDBOOK 2012-2013 8 The popular handbook Development Pipeline 82 Film-based attractions are big news 56 THEAs 20th anniverary – we think the best ever 76 Fashion shows are en vogue in museums 124 Find out about new products on the market 5 WELCOME 72 3D + 4D ATTRACTIONS The industry is maturing fast and its ANALYSIS AND TRENDS Robert Simpson from Electrosonic gives strong consumer-focus will increasingly us the low down on how advances in lead to convergence and collaboration technology over the past decade can with other sectors says Liz Terry. 48 TEA/AECOM GLOBAL PARKS REPORT enhance mixed media attractions. Dave Camp explains why the global theme 6 CONTENTS park industry is going from strength to 76 FASHION SHOW strength despite the harsh economic times. Museums are becoming the new 8 DEVELOPMENT PIPELINE catwalks, with the growing trend A comprehensive news summary of 52 MERGERS & ACQUISITIONS for exhibitions featuring fashion forthcoming developments in the theme Visitor attractions are experiencing designers, says Kathleen Whyman. park, visitor attraction, waterpark, zoo, rising attendance levels and spending, aquarium and museum sectors. says Nigel Bland of Deloitte. 82 ATTRACTING GREAT MOVIES Kath Hudson talks about the latest 43 DIARY DATES 56 THEA AWARDS 2012 blockbuster movie-based attractions A round up of the key 2012/13 Gene Jeffers, executive director of and theme parks to hit the global international conferences and TEA, summarises attractions awarded market and their positive impact on exhibitions in the attractions industry. accolades for their outstanding work. secondary spend and branding. 6 Attractions Handbook 2012–2013 www.attractionshandbook.com CONTENTS ATTRACTIONS 8KKI8:K@FEJD8E8><D<EK ?8E;9FFB)'()Æ)'(* MANAGEMENT K?<>CF98CI<JFLI:<=FI8KKI8:K@FEJGIF=<JJ@FE8CJ 2012-13 HANDBOOK The annual attractions management handbook brings together research and vital reference content. See www.attractionshandbook.com or view it online at www.attractionshandbook.com/digital ATTRACTIONS MANAGEMENT Attractions Management magazine is written for investors and developers, operators and buyers, designers and suppliers. It has a weekly ezine and a daily website: visit www.attractionsmanagement.com 72 The latest 3D/4D innovations and trends explained attractionsjobs.com 132 GREEN RESOURCES Jobs, news and training The attractionsjobs.com RESOURCES Contact details of key organisations that provide information and support regarding service combines the service conservation and sustainability issues of Attractions Management magazine’s global 88 INDUSTRY ASSOCIATIONS affecting the attractions industry. readership and Leisure Opportunities’ high-end Full contact details for industry industry recruitment services to help you associations and organisations that create 135 ADDRESS BOOK fi nd great staff in the most straightforward, the framework for the attractions sector. A listing of companies that supply products cost-effective way specifi ed by purchasers working 92 COMPANY PROFILES in the attractions sector. Find out more about top suppliers attractions-kit.net and companies from across 165 PRODUCT SELECTOR the attractions industry. Your handy web address book of The search engine suppliers shown by product category. for attractions buyers 124 PRODUCT BRIEFING Find suppliers to equip your attraction quickly We reveal the latest products 176 WEB DIRECTORY and easily. Over 57,000 buyers a month use and innovations to hit the A listing of key suppliers to the service, which includes sector-specifi c worldwide attractions market. the attractions industry. linked websites and a weekly ezine. www.attractionshandbook.com Attractions Handbook 2012–2013 7 DEVELOPMENT PIPELINE: THEME PARKS =8EK8N@C;K?<D<G8IB Iran & China OPENING 2012/2013 Chinese theme park company Fantawild is set to open a new park in Esfahan, Iran, by the end of the year, followed by another in Xiamen Tong’an, China, in early 2013. The attractions will form part of an ambi- tious development pipeline for the com- pany, which is proposing to open 10 to 13 parks across China by 2015, to comple- ment its current portfolio of six parks. www.fantawild.com Fantawild’s ambitious development pipeline will see more than 10 new parks opening across China JK8IKI<BÆKIJ8 Aqaba, Jordan OPENING 2014 Entertainment organisation Rubicon Group Holding (RGH) has been appointed to de- sign and produce The Red Sea Astrarium (TRSA) − a 184-acre (74-hectare) themed The Red Sea entertainment resort in Aqaba, Jordan. Astrarium will The US$1bn (£638m, E796m) resort be centered on a Star Trek theme will be anchored by a Star Trek theme park, developed by Paramount Recreation. According to a statement from RGH, it will deliver multi-sensory “23rd-century experi- numerous attractions, a large theatre and ences”, including a space-flight adventure late-night entertainment, as well as ac- featuring real-time immersive experiences. commodation, restaurants and retail. JkXiKi\b#?XiipGfkk\iXe[ TRSA will also feature storytelling Scheduled to open in 2014, TRSA will combined with immersive entertainment be designed by architectural firm Callison. ?\ccfB`kkpXi\ÔcdYXj\[ experiences. Although the exact details are to be confirmed, the resort will include www.rubiconholding.com 8 Attractions Handbook 2012–2013 www.attractionshandbook.com DEVELOPMENT PIPELINE: THEME PARKS <J:8G<Æ 8;M<EKLI<GC8P Teluk Bahang, Malaysia ■ OPENING 2012 The new ESCAPE park (formerly known as the Ecofun Theme Park Resort) in Malaysia will comprise three separate areas on a 44-acre (18-hectare) site: Adventureplay, Waterplay and Treetops Hotel. The RM100m (£20.2m, E25.3m, US$31.7m) complex will be located in Teluk Bahang on Penang island. Work on site kicked off in Novem- ber 2011, and the park’s Adventure- play area is expected to open this September, with Waterplay and Tree- tops Hotel opening in phases over the next six years. It is hoped that the resort will attract at least one million visitors annually, and have a positive effect on local tourism services. The inaugural Wizarding World theme park has been hailed a success and is set to be rolled out WARNER BROS ENTERTAINMENT/UNIVERSAL PARKS AND RESORTS AND PARKS ENTERTAINMENT/UNIVERSAL BROS WARNER The park was designed by SIM Leisure − involved in Universal Stu- The move follows on from the success dios Singapore, Wahoo Waterpark in ?8IIPGFKK<IK?<D<G8IBJ of the inaugural Wizarding World of Harry Bahrain and Yas Island in Abu Dhabi. Hollywood, California, USA Potter, which launched at the Universal Or- lando Resort in 2010. The concept is now www.simleisure.com ■ OPENING TBC set for a significant expansion worldwide. In addition, Universal Studios Japan has Osaka, Japan partnered with Warner Bros Entertainment and UPR to develop a new Harry Potter ■ OPENING 2014 attraction in Osaka, Japan. It is due to open in late 2014. Warner Bros Entertainment and Univer- Both attractions will offer a fully immer- sal Parks and Resorts (UPR) have an- sive environment for all the family, bringing nounced plans to develop a new Harry the story of wizarding to life.