R WEDNESDAY, 2 OCTOBER A SIBIU CITY CENTER 10:00 - 11:00 Enlarged Partial Agreement on Cultural Routes (EPA) Bureau meeting (by invitation only), Continental Hotel Sibiu, Piața Unirii 10 11:00 - 12:30 EPA Governing Board meeting (by invitation only), Continental Hotel Sibiu, Piața Unirii 10 12:30 Lunch for all participants (meeting point in front of Continental Hotel Sibiu, Piața Unirii 10) 14:00 - 16:00 Buses from Sibiu to the Astra Museum (buses in front of the Continental Hotel Sibiu, Piața Unirii 10, buses every hour at 14:00, 15:00 and 16:00) ASTRA MUSEUM, Strada Padurea Dumbrava 16-20, Sibiu 14:30 - 17:00 Registration of the participants 14:30 - 16:00 Meeting for networks interested in the “Cultural Route of the Council of Europe” certification (by invitation only) 16:00 - 16:30 Visit to the Astra Museum 16:30 - 17:30 Networking café - Member States and Cultural Routes matchmaking 17:30 - 19:00 OFFICIAL OPENING Language: English Add Time Moderator Maria MINEA, Prefect, Sibiu County Stefano DOMINIONI, Executive Secretary, Enlarged Partial Agreement on Cultural Routes, Ciprian ȘTEFAN, Manager, Astra Museum Council of Europe; Director, European Institute of Cultural Routes Add Time 17:30 - 17:45 Welcoming remarks Maria MINEA, Prefect, Sibiu County Ciprian ȘTEFAN, Manager, Astra Museum 17:45 - 18:15 Opening statements Bogdan Gheorghe TRIF, Minister of Tourism of Romania Snežana SAMARDŽIĆ-MARKOVIĆ, Director General of Democracy, Council of Europe Birgitta RINGBECK, Chair, Governing Board, Enlarged Partial Agreement on Cultural Routes, Council of Europe Ministry of Tourism of Romania Add Time 18:15 - 18:30 Accession Ceremony for Member States who joined the EPA during 2019 Presented by Snežana SAMARDŽIĆ-MARKOVIĆ, Director General of Democracy, Council of Europe • Baiba MURNIECE, Head of Heritage Policy Division, National Heritage Board of Latvia, Republic of Latvia, 33rd Member State of the EPA Add Time 18:30 - 19:30 Certification Ceremony for Cultural Routes of the Council of Europe certified in 2019 Awarded by Birgitta RINGBECK, Chair, Governing Board, Enlarged Partial Agreement on Cultural Routes, Council of Europe and Snežana SAMARDŽIĆ-MARKOVIĆ, Director General of Democracy, Council of Europe • Meinrad Maria GREWENIG, President, European Route of Industrial Heritage • Michael CRAMER, Founder, Iron Curtain Trail • Detlev GEISSLER, President, Routes of Reformation • Florence XOLIN, Deputy Mayor and Leslie MOZDZAN, Manager, Le Corbusier Destinations: Architectural Promenades • Remi PRAUD, Manager, Liberation Route Europe 19:30 - 22:00 19:30 - 22:00 OPENING GALA DINNER A Award Ceremony “Best Practices in Cultural Tourism along the Cultural Routes of the Council of Europe” Awarded by Bogdan Gheorghe TRIF, Minister of Tourism of Romania and Snežana SAMARDŽIĆ-MARKOVIĆ, Director General of Democracy, Council of Europe T THURSDAY, 3 OCTOBER HOME OF CULTURE, CISNĂDIE TOWN HOME OF CULTURE, CISNĂDIE TOWN, Strada Sibiului 1 08:30 Buses for all participants from Sibiu to Cisnădie (buses in front of the Continental Hotel, Piața Unirii 10) 08:30 Registration of the participants (continued) 09:00 - 09:45 OPENING SESSION Language: Interpretation will be provided in 9th Annual Advisory Forum Introduction English/French/Romanian Moderators Mike ROBINSON, Director, Ironbridge International Institute for Cultural Heritage, University of Birmingham Ragnar SIIL, Former Undersecretary of the Arts, Ministry of Culture, Estonia Speakers Steliana COJOCARIU, Counsellor, Ministry of Tourism of Romania; Representative of Romania to the Enlarged Partial Agreement on Cultural Routes of the Council of Europe Stefano DOMINIONI, Executive Secretary, Enlarged Partial Agreement on Cultural Routes, Council of Europe; Director, European Institute of Cultural Routes KEYNOTE SPEECH Marina DIOTALLEVI, Head of Ethics, Culture and Social Responsibility, United Nations World Tourism Organization - UNWTO Cultural Routes of the Council of Europe 9th Annual Advisory Forum Sibiu, Romania, 2-4 October 2019 www.coe.int/routes www.romania.travel 09:45 - 11:15 PLENARY SESSION 1 Cultural Tourism – Opportunities and Trends: A Trans-national European Perspective Cultural tourism is an important activity and ambition for many of the Cultural Routes and indeed across all European States. It is a growing market segment and is based upon the rich and diverse tangible and intangible cultural heritage that exists throughout Europe, not only in the well-known cities but in many urban and rural areas and communities. This session provides a pan-European perspective of the trends, frameworks and opportunities that exist for cultural tourism provided by some of the key organisations involved. Speakers Speakers Diego MARANI, Advisor for Cultural Policy, European External Action Service - EEAS, European Union Miguel GALLEGO, Head of Marketing and Communication, European Travel Commission - ETC Peter DEBRINE, Programme Specialist, World Heritage and Sustainable Tourism Programme, United Nations Educational, Scientific and Cultural Organization - UNESCO Sue MILLAR, President, ICOMOS International Scientific Committee on Cultural Tourism, International Council on Monuments and Sites - ICOMOS Q&A session Q&A session Add Time Local flash presentation: Local flash presentation: • Daniel KOZAK, Communication Manager, Timișoara European Capital of Culture 2021 • Amalia MATEI, Timișoara E 11:15 - 11:45 Networking coffee break 11:45 - 13:00 PLENARY SESSION 2 Cultural Tourism – Perspectives from EPA Member States and National Tourism Authorities Cultural tourism is now firmly part of national tourism policies and development strategies. Ministries of Culture, Ministries of Tourism along with National Tourism Boards are important allies for the Cultural Routes of Europe and are particularly able to assist with overseas marketing through an increasing array of media. This session focuses on the role of State organisations and the ways in which they can assist Cultural Routes to be important assets in their cultural tourism promotional activities. Speakers Levan KHARATISHVILI, Deputy Minister, Ministry of Education, Science, Culture and Sport of Georgia; Vice-Chair, Enlarged Partial Agreement on Cultural Routes of the Council of Europe George KALAMANTIS, Head of the Directorate of International Relations and European Union, Hellenic Ministry of Culture and Sports, Greece; Representative of Greece to the Enlarged Partial Agreement on Cultural Routes of the Council of Europe Rodica VERBENIUC, National Tourist Board of Moldova, Republic of Moldova Diana ȚENEA, National Coordinator of the Danube Strategy, Ministry of Regional Development and Public Administration, Romania Q&A session Local flash presentation: • Alexandru PRISCU, Manager, Bran Castle 13:00 - 14:30 Networking lunch Meeting lunch for the Cultural Routes of the Council of Europe Cultural Routes of the Council of Europe 9th Annual Advisory Forum Sibiu, Romania, 2-4 October 2019 www.coe.int/routes www.romania.travel 14:30 - 15:45 PLENARY SESSION 3 Cultural Tourism Practices and Destination Management – Perspectives from the Cultural Routes of the Council of Europe The Cultural Routes have been active in developing cultural tourism programmes and products that not only encourage greater European and international engagement with their themes but that also seek to benefit local and regional economies. As part of cultural tourism development Routes have developed a destination management approach, founded on collaboration and partnership across involving both the public and the private sector. This session will share practices from both the Routes and the destination management organisations involved. Speakers Speakers Raffaella CARIA, Executiv Raffaella CARIA, Executive Secretary, European Route of Historical Thermal Towns, Cultural Route of the Council of Europe Annemarie SC Annemarie SCHMIDT, Management Assistant, TRANSROMANICA, Cultural Route of the Susanna M Council of Europe Laura GONZ Susanna MARKKOLA, Project Manager at Destination Finland, Finland Program Laura GONZÁLEZ-DOPESO PORTELA, Head of Service, Tourism Planning and European Programs, Turismo de Galicia, Spain Q&A session Q&A session Add Time Local flash presentation: • Sorin TINCU, Manager, Hunyadi Castle 15:45 - 17:15 PLENARY SESSION 4 Developing Partnerships and Ideas for Cultural Tourism Development for Cultural Routes Cultural tourism is built upon creative partnerships and collaboration across the public and private sectors. By working with others and through the cross-national and cross-cultural dialogue that is at the heart of the Routes Programme new ideas are generated. Continuing the theme of partnership, we hear from organisations that can work with the Cultural Routes in the development of cultural tourism. Speakers David VUILLAUME, Chair of the Executive Board, Network of European Museum Organisations - NEMO Manel SÁNCHEZ, Director, European Youth Card Association - EYCA Themis HALVANTZI STRINGER, Executive Committee Member, European Federation of Tourist Guide Associations - FEG Sandra VUJINOVIĆ, Executive Manager, Organization of the Black Sea Economic Cooperation - BSEC Luz Amparo MEDINA, Directo General of Culture, Organización de Estados Iberoamericanos - OEI Q&A session Add Time Local flash presentation: • Alexandru STANESCU, Manager, Eden Destination Şcheii Braşovului and Braşovechi 17:15 - 17:45 Networking coffee break df Cultural Routes of the Council of Europe 9th Annual Advisory Forum Sibiu, Romania, 2-4 October 2019 www.coe.int/routes www.romania.travel