韓國IT서비스學會誌 第16卷 第4號 Journal of Information Technology Services 2017年 12月, pp.213-222 https://doi.org/10.9716/KITS.2017.16.4.213 A Study on the Applications of ICT/IoT for Jeju Haenyeo Culture, an UNESCO Intangible Cultural Heritage Jae Ho Yoo*․Yeon Kyu Jung** Abstract The advancement of ICT is changing every field of life. It becomes possible with the penetration of personalized devices, that is, smartphone. The boom of IoT will come when there exist diversified and personalized services. In general, we might admit that it is needed that the more privatized services than the overall serviced. Jeju Island is the only one special self-governing province in Republic of Korea and deserves to be proud of the unique culture from its long historical background. One of the very regional culture which performs by women divers, Haenyeo activity or culture, was registered as Intangible Cultural Heritage. When authors were researched Jeju Haenyeo as a worthy reserving service, we recognized that it has never considered to use any point of ICT/IoT yet. Because IoT holds the high potentiality to create any service scenario between interesting groups. We will design a few services for Haenyeo which covers their job territory or daily life, adopts up-to-date technology or method such as sensored network, smart contract and App/Web. In this paper, we intent to show the simplicity and easiness of the application of IoT not to much inconspicuous target. So, we suggest a specialized IoT service for the reservation and promotion of Haenyeo Culture. This service would be composed of sensors, IoT network and App/Web at home and office. This service can be used among interesting groups : Haenyeo, policy maker, manufacturer, service provider and culture consumer. Keyword：Jeju Haenyeo, Sensor, IoT Platform and Smart Contract Submitted：July 17, 2017 1st Revision：November 16, 2017 Accepted：November 22, 2017 * Corresponding Author, Gib, Head of R&D Center ** Grib, CEO 214 Jae Ho Yoo․Yeon Kyu Jung 1. Introduction sustainable development, it would perish easily. Haenyeo Culture is not exception to hold the If IoT (Internet of Things) industry will be characters of UNESCO intangible cultural heri- staggering like RFID (Radio Frequency IDen- tage. tification) and USN (Ubiquitous Sensor Network), So, if Haenyeo Culture could not keep the all those were fashionable and dominant word contract with UNESCO, it should be dealt with in ICT(Information and Communication Tech- as museum decorations and removed from the nology) at a moment, an plausible reason comes UNESCO list in the future. In this paper, we from missing to catch the turning around buyer’s apply ICT/IoT concept to preserve invaluable trend. Haenyeo Culture. As a key element of the 4th Industrial Revo- lution, IoT is used every field in life and in- 2. Customer Centric(Adinolfi dustry, but it seems that IoT does not guarantee et al., 2010; Orbital ATK et the success of policy, business and nations. And al., 2015) ICT itself in global does not role like other SOC, rather ICT takes position in the center of com- Jeju Haenyeo is a kind of beneficiary and a mercial than any other SOCs. supplier of Haenyeo Culture, simultaneously. UNESCO (United Nation Educational, Scien- For us, who handle with IoT business success- tific and Cultural Organization) categorizes he- fully, the reason why IoT is not activated is ritage into world heritage, world intangible cul- that the provider does not understand the hidden tural heritage and world record heritage. Among desire of buyer or payer. They only push the the heritages, The intangible cultural heritage market on their own intent, which would have encompasses the various knowledge, skills, per- been jeopardized market movement and indivi- formance and cultural expression that commu- duals, even from the first to the fourth indu- nities and communities have constantly interested strial revolution. by the interaction of their environment, nature, The only success of vendor centric will be and history. The intangible cultural heritage has successful where public budget would pour a collective nature that is shared within the com- somewhere. Either home user or industrial cus- munity, and has been passed mainly by oral tomer, they pay only in case of mutual agree- tradition through humans. Considering the cha- ment with supplier. racters of intangible cultural heritage like a suc- We have to understand the failure case of cession of generations and generations, regenize investment into human beings easily. In history, through communities and groups in the process American Indians had been funded a lot of of human interaction, environment, environment, money and materials from federal government, and history, provide identity and persistence to etc., so they had not needed to work because communities and groups, cultural diversity and almost all were free. We could learn that what enhancement of human creativity and complies is the essential to preserve the valuable things with mutual respect between community and with our sincerity. Besides we could find out A Study on the Applications of ICT/IoT for Jeju Haenyeo Culture, an UNESCO Intangible Cultural Heritage 215 which are the points to spoil them. wireless communication system and its service After deep thought, the authors agreed iro- in underdeveloped or developing countries. This nically that cultural heritage should be used does not mean that Jeju Island is in the primitive alive and moving to be preserved. If intangible wireline communications service. Either wireless cultural heritage does not move, it is just like or wireline services are in the same level that a stuffed specimen in a museum. of main land, Korea peninsular. 3. Jeju Island 3.2 Customer Centric Jeju Culture Jeju Culture should be reproduced, maintained 3.1 Specific ICT/IoT for Jeju Island and recreated by Jeju Islanders themselves, but we need to participate as consumer. Whenever Jeju is a volcanic island, 73km long across we go to Jeju Island, we could find out its uni- from east to west, 31km wide from north to queness easily. This has generated partly from south and 1,848km2 surface area. The domina- geographical disconnection, but Jeju Culture has ting mountain, Hallasan, 1,950 metres high is nurtured within their community. They has de- located at the center of the Jeju Island and the veloped their own dialect, cuisine, myths, legends, highest mountain in Republic of Korea. customs and social networking, which did not Because of being isolated from Korea penin- diappear during Korea Industrial Development sular, Jeju Island is the perfect place to test new Period from 1970s to mid-1980s. technologies from trial to pre-commercial stage. Jeju Island serves well to visitors and foreig- To the public policy planner, Jeju Island is so ners, which might be formed for ages. If we see attractive to choose, just like Isle of Man, UK. recent statistics, the visitors are outnumbered Former government designated Jeju Island to by the resident population in Jeju Island. Jeju test WiBro system, Korean WiMax, because International Airport deserves a compliment to this was new technology that anyone can be make those movement possible and is the bu- convinced of WiBro’s performance to the points siest airport in domestic airline route. of technology and commercial services. This is We learn from Jeju Island about how we could almost the same as Isle of Man, when UK keep tradition under such an open community government gave the test opportunity of GSM environment. The more Jeju Island get visitors, there. the higher Jeju Culture needs to keep tradition For telecommunication operators, Jeju Island and its unique heritage. is very attractive area to implement island wide Jeju Culture will be meaningful until Jeju coverage with economical investment. This comes Island shows their tradition. It is not necessary from the shape of Jeju Island, a reversed funnel, to the visitors, through on-line or off-line, to which create easy and arithmetic estimated plan develop new or modern events regarding Jeju for deployment. When wireless goes in Jeju Culture. As a living culture, Jeju Culture stays Island, the effectiveness and economics are much there without changes, as Rome does for many higher than wireline similar to the popularity of centuries. 216 Jae Ho Yoo․Yeon Kyu Jung The most distinct Jeju culure, which Korean 4. Story Board says that is one of NOUGHT, is Jeju Hanyeo. They created so unique culture even we do not 4.1 Haenyeo Culture as an UNESCO Intangible know exact background. Hanyeos support family Culture Heritage by their own efforts and maintain their culture. It is said that four thousand Haenyeos are registered, but only half of Haenyeo are in active. 3.3 Sustainable Jeju Culture There had been a few facilitating policy for According to the statistics, any visitor to Jeju Haenyeo. It seemed that there was not any ICT Island comes over and over again. We believe or IoT technology involved yet. We remember this trend has continued for a long time, because Jeju Special Province Government would like to of Jeju Culture in which this is backed by exotic subsidy Haenyeo taking account of the frequency scenery, distinct dishes, imaginary myths and of working in the sea (Yoo, 2016). truthful kindness. Because it is internet or on- We devide the active area into two fields. As we explained previously, Jeju Haenyeo Culture line era, we expect to see the reality to be said could be stayed in UNESCO World Intengible by statistics how often on-line visitors click and Culture List alive, whenever Haenyeo moves surf the internet to show the attractive Jeju actively at sea work. Haenyeo is a receiver or Island and its Culture. consumer in promotion policy as well as pro- Many visitors simulate and rehearse their ducer for the Culture.