The Enterprise Social Network Scotland’s Leading Yammer Specialist Enables Commonwealth Games Sponsor NVT to Increase Volunteer Numbers by 1515% “Yammer and the Players Community has enabled me to do away with several other social networks, simplify my social media engagement overall, and reduce the time I spend on it”. Graham Stevenson, Marketing Manager and Volunteer Team Leader, NVT IA Cubed is Scotland’s first Yammer has been described In April 2014, STV Yammer engagement Partner, by many as a social network, published an article stating connecting businesses with Think Facebook for business, “Glasgow is in the midst their employees, suppliers and but it is so much more. of a youth unemployment customers through the Yammer Co-Founder Adam crisis”, with 25% of 16-24 enterprise social network. Pisoni describes Yammer as, year olds out of work. “a tool for rewriting your They’ve been endorsed as When IA Cubed met NVT ‘cloud champions’ for their company’s culture, to (Official Technology expertise in hosted solutions, discuss ideas, plans, Services Integrator of The leading to its multiple problems and disagreements Commonwealth Games) Microsoft Partner Cloud openly”. at the Microsoft World Accelerate accreditations. Partner Conference, they Yammer is a way of realised they shared a As a fast moving company of redefining the workplace, the future, IA Cubed is a very common goal; creating passionate about investing enhancing employees’ opportunities for Glasgow’s in the best of Scotland’s bright ability to communicate and underprivileged. The digital talent and actively collaborate, with Gartner Games would provide the encouraging young people and summarising the network perfect platform for this. students. as a, “Nexus of forces: social, mobile, cloud and “As a company located in information”. Breaking Glasgow with a majority of down barriers between Glaswegian staff, we have a departments and hierarchies, lot of belief in the Games and enabling sharing, making what they represent. The employees feel valued, Players Community includes heard and engaged in a high percentage of the workplace, Yammer’s students - the Scottish IT connects businesses. talent of the future. We felt it “I believe that Yammer was important to give them a can and does achieve Others agree, 80% of Fortune forum they could use 500 organisations using intuitively.” positive change” Twitter as enterprise social to Adam Pisoni, Co-founder of Yammer influence the work place. Vivien McKee, CEO, IA Cubed On behalf of NVT, During the evaluation process, IA Cubed deployed The NVT considered both Players Community, a Salesforce Chatter and Twitter, Yammer network that initially opting to use Twitter. enabled individuals to However, once IA Cubed volunteer and gain real- approached NVT with world work experience, Yammer, they realised Twitter skills, plus professional would be limited by contacts that enhance functionality and security as it future job prospects. is too open. Information Graham Stevenson, NVT’s would not be exclusive to “Yammer makes Marketing Manager and volunteers and it would be far Volunteer Team Leader says; harder to control and volunteers feel disseminate. valued, trusted, and “IA Cubed have been crucial in getting The Partner heard - essential Community set up. We factors for both needed to hit the ground volunteer recruitment running and IA Cubed are and retention” extremely passionate about the product and very keen to support the learning The end result? IA Cubed were able to increase process.” NVT’s overall volunteer The solution needed to numbers by 1515% and provide NVTs Games create a network with a volunteers with a centralised, Increasing Engagement more than 82% co-ordinated place to find The networking capabilities engagement rate. These information and event offered by The Players results are replicated in directives. Traditional Community provided numerous business cases methods of post, email and a central location and too, thanks to IA Cubed SMS would have made platform to distribute the and Yammer. communication difficult to most up-to-date event coordinate. information and to all NVT Managing “Previously, I would have volunteers. Communications been juggling Facebook, “Other than Facebook, this Volunteers are the lifeblood Twitter and LinkedIn. With is the first community of any large athletics event. Yammer, everything is social network I’ve used. It NVT realised that not succinct and in one place.” is very easy to use and is a only was recruitment key says Stevenson. great way to connect with but once volunteers were The solution needed to colleagues. It has the ease onboard, they needed a of Facebook, without the deliver information to way of managing them needless and unwanted internal groups and external during the event. They trivia.” says Stephen audiences within a secure required a solution that MacIntyre, Partner would make the co- environment, allowing NVT Community User and ordination and to distribute confidential Commonwealth Games deployment of volunteers information. volunteer. pain free. term economic advantage Cutting Through Social and long term social ‘Noise’ benefits. This project is of As The Players Community great interest to IA , Cubed connects all elements of who place endless amounts volunteer communication, of energy towards it simplifies the distribution eveloping the local d of information to a wider community. The objective group, reducing the of The Players Community background noise inherent was simple; IT to empower in many other social all. Through the use of Importantly, The Players platforms; Community helped to modern technology, The maintain the feeling of Players Community is “Personally I feel Yammer involvement in the actively enabling volunteers is a great way to bring Commonwealth Games, to gain real-world work people together, saving a even before the Games experience. 50% of NVTs lot of hassle/time instead have started. volunteers are IT students. of messing around on By working at the emails asking about stuff. It makes volunteers feel Commonwealth Games, Convenience and ease of valued, trusted and heard which is sponsored by access. It’s Facebook for – essential factors for both countless IT organisations, the workplace, I find that volunteer recruitment and they’re being thrust directly personally appealing.” retention. in front of potential future - Robert Moore, NVT employers, in an As a result, The Players Commonwealth Games environment that allows Community has an 82% volunteer. them to showcase their engagement rate. This is talents and abilities. significantly higher than the Creating a Legacy 50% industry benchmark Stephenson says The Games represent a for a successfully engaged “Sharing of knowledge, win-win-win. Not only network, a statistic that expertise and experience is are they creating a legacy matters greatly when enriching volunteers’ skill for Glasgow, they’re building future momentum. sets, making them more providing a lasting employable.” As Stephenson emphasises; benefit to the wider community “Where will all the Familiar User Interface by generating members of the Players opportunities to those in Community be in 10 years Familiarity and lowbarriers disadvantaged positions. time? They could be to adoption have been “We’re going to have potential customers. We major plus points for the built a highly engaged won’t have to ask. Through volunteers ands team audience, who are the Community, we’ll leaders; “From my genuinely interested in already know!” perspective, I think The Players Community is what we have to say, in Continuing the Legacy great because it has a very a way that means we’re not being overshadowed The Commonwealth Games familiar and intuitive interface which I feel by competitors.” says are of huge importance to Stephenson. Glasgow and to Scotland as comfortable using. This meant I learned how to a whole from both a short use it very quickly.” Powering Social Enterprise Believing in the long lasting charitable cause of the event and being involved from the outset has driven IA Cubed and NVT’s perspective on the role of the Games; “We think the work IA Cubed have done with The Players Community and Commonwealth Games demonstrates huge potential in the way that organisations can run their events and initiatives, by quickly bringing together and empowering a community of people with similar aims.” - Miguel Garcia, Customer Success Manager, Yammer. About NVT About IA Cubed NVT provide flexible ICT IA Cubed are a trusted IT Call IA Cubed today to managed services, offering a solutions provider. As discover the power of professional, innovative and leading cloud experts Enterprise Social! independent service. specialising in Office 365, With a European presence, IA Cubed have a unique Glasgow, NVT are the cloud offering that will number one independent help any organisation 0141 345 2899 ICT service provider in large and small start their www.iacubed.com Scotland. cloud journey. [email protected] “We needed to hit the ground running and IA Cubed are extremely passionate about the product and very keen to support with the learning process” The Enterprise Social Network Graham Stevenson, Marketing Manager at NVT Created in association with ResourceiT: www.resourceit.net.