FEBRUARY 2020 ESSENTIAL VIDEO GAME NEWS FRENCH MARKET REPORT 2019 FEBRUARY 2020 ESSENTIAL VIDEO GAME NEWS CHAPTER 1 THE FRENCH VIDEO GAME MARKET 6 CHAPTER 2 PROFILES OF FRENCH GAMERS 31 CHAPTER 3 A RESPONSIBLE INDUSTRY 38 CHAPTER 4 SELL 48 Essential Video Game News is produced by the Union of Video Game Publishers (SELL). It reflects the market, consumption and use of the French video gaming industry. METHODOLOGY METHODOLOGY an in-depth view of their gaming habits and uses. The NEW PANELS countries covered are France, the UK, Germany and Estimations for 2019 turnover are the result of collaboration between three organisations Spain and also the United States and Russia. GameTrack providing SELL their data, for precise analysis of the sector’s activity. supports the GSD project by providing a more global vision of the markets in which it operates. GSD: for the physical market GSD and GameTrack: for the digital market METHODOLOGY: App Annie and GameTrack: for the mobile market GameTrack data is collated quarterly from two surveys: METHODOLOGY: - An offl ine survey carried out annually on a sample - Retail panel: the data on video game sales is sent 1,000 people aged 15 and over. It is used to balance by distributors from each country on a weekly basis. answers from a more detailed online survey. The data is standardised, combined, anonymised and extrapolated to recreate the entire market. To guarantee – An online survey, carried out monthly with a reliable and standardised product database, the ABOUT GAMETRACK a sample of (the same) 3,000 people per quarter, aged information on catalogues is directly supplied by the GameTrack is an additional project set up in 2011, 6 to 64. publishers. In parallel, the publishers provide data built around a consumer panel operated by Ipsos to hone the extrapolation calculation models to off er for the ISFE. GameTrack data comes from monthly a sharper vision of markets that are not completely survey data published quarterly. The data analyses ABOUT GSD covered by the retail panel. the demographics of European gamers, their buying (GAME SALES DATA) behaviour across all platforms, helping to generate Launched in 2013, the GSD project is the result of a – Digital panel: digital data sales cover complete game European project run by the ISFE (Interactive Software sales on the PlayStation Network (PSN), Xbox Live (XBL), Federation of Europe) with around a hundred partners, Nintendo eShop (third-party publishers) and PC sales with the aim of unifying data collection from diff erent networks. The sales fi gures are sent each week directly territories and regrouping this data (physical or by the video game publishers taking part in the project digital) within one tool available to trade associations, and therefore do not require any extrapolation. GSD is ABOUT APP ANNIE distributors and video game publishers participating the only data source for game downloads based on real App Annie analyses data from app stores (scores, in the panel. The retail panel has been launched in 23 sales. rankings, comments, etc.) and combined, anonymised European countries. The GSD digital panel today covers transactional data from over a million applications. 43 countries in Europe, the Middle East, Africa and Asia- With this data, App Annie produces estimations about Pacifi c. The panel is operated by B2Boost. app download and revenue performance. 4 5 CHAPTER 1 THE FRENCH VIDEO GAME MARKET 6 7 THE FRENCH THE FRENCH VIDEO GAME MARKET VIDEO GAME MARKET 2019 MARKET REPORT GROWTH TURNOVER IN SALES *OVERALL MARKET Console PC Gaming Console Mobile ecosystem** ecosystem** ecosystem** -2.7% ecosystem*** 1,086 VS 2018 2,502 million Euros million Euros -9% +28% VS 2018 VS 2018 PC Gaming ecosystem** . -12% 48 VS 2018 BILLION 4.9 4.8 billion billion EUROS 4.3 € billion € € 3.6 billion € Mobile ecosystem*** 1,231 million Euros 2011 2015 2016 2017 2014 2013 2018 2019 2010 2012 *Ecosystems: Console + PC + mobile, physical and digital. *Ecosystems: Console + PC + mobile, physical and digital. 8 **Source: SELL data, from GSD/GameTrack panels at end 2019. **Source: SELL data, from GSD/GameTrack panels at end 2019. 9 ***Source: GameTrack estimations using user spending data from App Annie 2019, converted into euros and including French taxes. ***Source: GameTrack estimations using user spending data from App Annie 2019, converted into euros and including French taxes. THE FRENCH THE FRENCH VIDEO GAME MARKET VIDEO GAME MARKET CLOSE-UP: CLOSE-UP: MARKET SEGMENTS SOFTWARE 0.2% Physical BREAKDOWN BREAKDOWN PC gaming 3% OF TURNOVER OF TURNOVER software PC gaming accessories 9% BY PLATEFORM BY FORMAT 19%Digital PC gaming console hardware software 10%Digital PC gaming 15% software PC 21% software Physical (PC + console) 42% 48% Digital 14% Console Physical . (PC + console) console software software 48 BILLION 37% Mobile 37% EUROS software Mobile 26%Mobile software 13%Console hardware 6%Console accessories 10 11 Sources: SELL data, from GSD/GameTrack/App Annie Intelligence panels at end 2019. Sources: SELL data, from GSD/GameTrack/App Annie Intelligence panels at end 2019. THE FRENCH THE FRENCH VIDEO GAME MARKET VIDEO GAME MARKET CONSOLE ECOSYSTEM CONSOLE CONSOLE ECOSYSTEM ECOSYSTEM BREAKDOWN OF 2019 TURNOVER BREAKDOWN OF 2019 TURNOVER IN EUROS IN EUROS SOFTWARE 64%1,604 million Software (physical + digital) 11%286 million Accessories 1,604 2,502 MILLION 57%916 million Digital 43%688 million MILLION (complete digital games, Physical DLC/season passes, (only complete -5%VS 2018 micro-transactions, games) subscriptions) 24%612 million Hardware PHYSICAL DIGITAL -11% 0% vs 2018 INCREASE vs 2018 12 13 Sources: SELL data, from GSD/GameTrack panels at end 2019. Sources: SELL data, from GSD/GameTrack panels at end 2019. THE FRENCH THE FRENCH VIDEO GAME MARKET VIDEO GAME CONSOLE ECOSYSTEM MARKET CONSOLE ECOSYSTEM CONSOLE CONSOLE ECOSYSTEM ECOSYSTEM GROWTH IN SALES FOR 2019 GROWTH IN SALES FOR 2019 HARDWARE ACCESSORIES MILLION -21% MILLION +3% 612 EUROS VS 2018 286 EUROS VS 2018 SHARE OF CONSOLE SALES TOP 3 IN 2019 CONSOLE ACCESSORIES IN VALUE IN VOLUME CONTROLLERS CONTROLLERS 85% including 1,931,288 1 1 retrogaming Home consoles 8% 173,578 2 AUDIO 2 AUDIO 15% MISCELLANEOUS MISCELLANEOUS 349,641 3 (styluses, protective gear, etc.) 3 (styluses, protective gear, etc.) Handheld consoles 14 15 Sources: SELL data, from GSD/GameTrack panels at end 2019. Sources: SELL data, from GSD/GameTrack panels at end 2019. THE FRENCH THE FRENCH VIDEO GAME MARKET VIDEO GAME MARKET CONSOLE ECOSYSTEM TOP 20 GAMES FOR 2019 TOP 20 GAMES FOR 2019 ALL PLATFORMS ALL PLATFORMS PHYSICAL MARKET IN VALUE PHYSICAL MARKET IN VOLUME 4 New Super Mario Bros. U Deluxe Nintendo 22,215,910 € 4 New Super Mario Bros. U Deluxe Nintendo 429,628 5 Luigi's Mansion 3 Nintendo 19,561,342 € 5 Luigi's Mansion 3 Nintendo 395,355 6 Pokémon Sword Nintendo 18,144,035 € 6 Pokémon Sword Nintendo 376,637 7 Super Mario Party Nintendo 15,096,293 € 7 Super Mario Party Nintendo 297,399 FIFA 20 FIFA 20 1 Electronic Arts 8 Super Smash Bros. Ultimate Nintendo 14,512,591€ 8 The Legend Of Zelda: Link's Awakening Nintendo 260,012 1 Electronic Arts 63,951,081 € 1,192,517 9 The Legend Of Zelda: Link's Awakening Nintendo 13,880,212 € 9 Minecraft: Nintendo Switch Edition Microsoft 258,862 10 The Legend Of Zelda: Breath of the Wild Nintendo 13,216,857 € 10 Super Mario Maker 2 Nintendo 255,091 11 Super Mario Maker 2 Nintendo 13,164,256 € 11 Pokémon Shield Nintendo 251,816 12 Pokémon Shield Nintendo 12,130,081 € 12 Super Smash Bros. Ultimate Nintendo 250,273 Call of Duty: 13 Star Wars Jedi: Fallen Order Electronic Arts 11,903,588 € 13 Crash Team Racing Nitro-Fueled Activision Blizzard 243,292 Call of Duty: 2 Modern Warfare 2 Modern Warfare Activision Blizzard Activision Blizzard Sony Interactive 37,294,307 € 14 Days Gone Entertainment 10,311,596 € 14 The Legend Of Zelda: Breath of The Wild Nintendo 233,887 653,708 15 FIFA 19 Electronic Arts 9,527,161 € 15 FIFA 19 Electronic Arts 207,723 16 Ring Fit Adventure Nintendo 8,845,897 € 16 Star Wars Jedi: Fallen Order Electronic Arts 197,408 17 Red Dead Redemption 2 Take-Two interactive 8,371,717 € 17 Red Dead Redemption 2 Take-Two interactive 191,924 18 Crash Team Racing Nitro-Fueled Activision Blizzard 8,162,026 € 18 Grand Theft Auto V Take-Two interactive 171,033 Mario Kart 8 Sony Interactive Mario Kart 8 3 Deluxe 19 Call Of Duty: Black Ops 4 Activision Blizzard 7,469,404 € 19 Days Gone Entertainment 163,805 3 Deluxe Nintendo Nintendo 25,904,906 € 517,246 20 Super Mario Odyssey Nintendo 7,250,004 € 20 Super Mario Odyssey Nintendo 144,793 16 17 Source: SELL data, from GSD/GameTrack panels at end 2019. Excluding bundles. Source: SELL data, from GSD/GameTrack panels at end 2019. Excluding bundles. THE FRENCH THE FRENCH VIDEO GAME MARKET VIDEO GAME MARKET CONSOLE ECOSYSTEM TOP 20 GAMES FOR 2019 TOP 20 GAMES FOR 2019 BY PLATFORM BY PLATFORM PHYSICAL MARKET IN VALUE PHYSICAL MARKET IN VOLUME 4 New Super Mario Bros. U Deluxe SWITCH Nintendo 22,215,909 € 4 New Super Mario Bros. U Deluxe SWITCH Nintendo 429,628 5 Luigi's Mansion 3 SWITCH Nintendo 19,561,342 € 5 Luigi's Mansion 3 SWITCH Nintendo 395,355 6 Pokémon Sword SWITCH Nintendo 18,144,035 € 6 Pokémon Sword SWITCH Nintendo 376,637 PS4 PS4 7 Super Mario Party SWITCH Nintendo 15,096,293 € 7 Super Mario Party SWITCH Nintendo 297,399 FIFA 20 FIFA 20 1 Electronic Arts 8 Super Smash Bros. Ultimate SWITCH Nintendo 14,473,659 € 8 Minecraft: Nintendo Switch Edition SWITCH Microsoft 258,862 1 Electronic Arts 49,529,549 € 892,810 9 The Legend Of Zelda: Breath Of The Wild SWITCH Nintendo 13,105,414 € 9 Pokémon Shield SWITCH Nintendo 251,816 10 Pokémon Shield SWITCH Nintendo 12,130,081 € 10 Super Smash Bros.