The Valley Breeze. Five Newspapers, One Mission. Tens Of Thousands Of Readers Close To Your Business! Call Karen Buckley today for great advertising solutions 401.334.9555 ext. 127 or e-mail [email protected] The Northern Rhode Island market is a valuable market • Covering eleven communities with more than 220,000 adults and 114,000 households, The Valley Breeze market area is a valuable part of Northern Rhode Island and its surrounding cities and towns. • This market area not only includes bedroom communities for Boston, Worcester and Providence, it also has the following companies calling the area their home: Amica Insurance, Autocrat Inc., AT Cross, CVS Caremark, Fidelity Investments, Hasbro, Teknor Apex , Tiffany & Company, Uvex Saftey Inc. or Bacou-Dalloz Eve & Face Protection. Advertise in The Valley Breeze Newspapers and reach 57% of the adults in this valuable market area. The newest edition, Valley Breeze Pawtucket, with just 6 months on the shelves reaches 26% of its market. 2 Source: Sales & Marketing Management, Demographics USA 2008 Edition 2010 CVC Supplemental Readership Study Retail sales estimates for this area are more than $2.9 billion • Home to Lincoln Mall and Smithfield Crossings and within minutes of Providence Place Mall, Emerald Square mall, and Wrentham Village Outlets. Coming soon, Dowling Village of North Smithfield. The retail sales estimates for this area are more than $2.9 billion with an effective buying income of almost $6 billion. Lincoln Mall Super Stop & Shop Home Goods • The area is home to Bryant University, The Marshall’s Community College of RI Lincoln Campus, and Target Lincoln Technical Institute. We are also home to Ocean State Job Lot the Pawtucket Red Sox and Twin River Casino. Cinema World • 88% of The Valley Breeze readers households are planning on purchasing Women’s apparel. Smithfield Crossings Home Depot Target • 63% of The Valley Breeze readers households are Gap planning on purchasing home furniture/home Staples furnishings. Dave’s Marketplace Kohl’s Dick’s Sporting Goods 3 Source: Sales & Marketing Management, Demographics USA 2008 Edition 2010 CVC Supplemental Readership Study Northern RI is an important market to reach! The Breeze Newspapers dominate Northern Rhode Island % of survey respondents “regularly reading” in Northern RI 76% 77% 76% Valley Breeze Core Market Cumberland/Lincoln Edition and N. Smithfield, Blackstone, Woonsocket Edition Blackstone, MA North Smithfield Woonsocket 57% Total Breeze Newspapers Core Market plus VB Observer Cumberland and North Providence Breeze 47% Lincoln Smithfield 47% Glocester Pawtucket N. Providence Foster 30% 32% The Providence Journal Scituate 28% 17% Neighbors Zone 1 - The Valley Breeze - Cumberland/Lincoln Edition Zone 2 - The Valley Breeze - North Smithfield/ Woonsocket/Blackstone, Mass. Edition Zone 3 - The Valley Breeze & Observer Edition Zone 4 - The North Providence Breeze Edition 6% 6% The Call/Times Zone 5 - The Valley Breeze Pawtucket Edition - market is 4% not included in any numbers, due to its infancy (August 2009) 2% 2% 2007/2008 2009 2010 Note: "regular readers” 2+ more issues 5 Source: 2010 CVC Supplemental Readership Audit The Valley Breeze also dominates in circulation in Northern RI as well The Valley Breeze The Daily Providence Publications Journal The Daily Call The Times Households 2009 Average % HH 2009 Average % HH 2009 Average % HH 2008 Average % HH Zip Codes Post Office City/Town 01/01/09 est. Net Circ. Penetration Net Circ. Penetration Net Circ. Penetration Net Circ. Penetration 02864 Cumberland Cumberland 13,220 10,299 78% 3,752 28% 433 3% 992 8% 02865 Lincoln Lincoln 6,961 4,566 66% 2,701 39% 89 1% 636 9% 02802 Albion (02865) Lincoln 122 - 93 - 02838 Manville Lincoln 1,642 775 47% 238 14% 223 14% 02895 Woonsocket Woonsocket 17,858 9,583 54% 1,691 9% 3,757 21% 01504 Blackstone, MA Blackstone, MA 3,325 1,537 46% 126 4% 540 16% 02896 North Smithfield North Smithfield 4,215 2,567 61% 1,105 26% 795 19% 02824 Forestdale (02896) North Smithfield 168 - 24 - 02876 Slatersville (02896) North Smithfield 1,245 - 50 - 45 Valley Breeze Core Market 47,221 30,863 65% 9,780 21% 5,882 12% 1,628 3% 02814 Chepachet Glocester 2,916 1,231 42% 788 27% 96 3% 02829 Harmony (02814) Glocester 98 - - 02828 Greenville Smithfield 2,785 1,526 55% 1,378 49% 30 1% 02917 Smithfield Smithfield 4,725 4,497 95% 2,165 46% 02825 Foster Foster 1,925 409 21% 597 31% 02815 Clayville Scituate 59 418 709% 24 41% 02831 Hope Scituate 1,434 79 5% 403 28% 02857 North Scituate Scituate 3,385 1,512 45% 1,290 38% 02904 Providence / N. Prov Providence / N.Prov. 12,981 4,453 34% 3,890 30% 02911 North Providence North Providence 6,734 1,619 24% 1,916 28% 02860 Pawtucket Pawtucket 18,685 3,912 21% 2,142 11% 2,471 13% 02861 Pawtucket Pawtucket 10,727 1,703 16% 2,158 20% 1,658 15% Valley Breeze Total Market Area Distribution 113,577 52,320 46% 26,531 23% 6,008 5% 5,757 5% 02830 Harrisville Burrillville, RI 2,646 223 8% 536 20% 257 10% 02863 Central Falls Central Falls 6,412 715 11% 371 6% 633 10% 02909 Providence Providence 14,592 222 2% 1340 9% 02916 East Providence East Providence 3,581 639 18% 1308 37% 02919 Johnston Johnston 11,400 286 3% 4272 37% 01529 Millville, MA Millville, MA 958 74 8% 0 0% 151 16% 02019 Bellingham, MA Bellingham, MA 5,928 776 13% 81 1% 593 10% 02703 South Attleboro, MA South Attleboro, MA 16,772 814 5% 776 5% 220 1% 02760 North Attleboro, MA North Attleboro, MA 10,182 274 3% 370 4% 8 0% 02771 Seekonk, MA Seekonk, MA 5,054 131 3% 1,873 37% 321 6% Misc 32 - Balance of Valley Breeze Distribution Area 77,525 4,187 5% 10,927 14% 1,001 1% 1,182 2% Total Valley Breeze Distribution Area 191,102 56,507 30% 37,458 20% 7,009 4% 6,939 4% 6 Source: 2009 Valley Breeze CVC Audit; 2009 Providence Journal ABC Audit, Households Nielsen Company Estimates 2009 The Call ABC Audit; 2008 The Times, ABC Audit More and more readers are finding valleybreeze.com % of total respondents visiting online in the past 3 months 45% According to Google Analytics: • Total page views have doubled in the past year • Average monthly page views are 8% about 600,000 7% • Unique Visitors is growing rapidly, now averaging 25,000 monthly 2007/2008 2009 2010 7 Source: 2010 CVC Supplemental Readership Audit; 2009-2010 Google Analytics Suburban Newspapers of America recently conducted a study which offers valuable insight into readers’ views • The Suburban Newspaper group of America recently conducted a study of 11 DMA’s across the United States including Boston, Mass. • Nine out of ten adults surveyed were “very interested/somewhat interested” in Community/ Neighborhood news. This news category was ranked first and was followed by state/regional and then national/international. • 70% were “very/somewhat interested” in advertising/local shopping information. • 97% also felt that being a free product did not diminish the quality of the newspaper. 8 Source: 2010 SNA Suburban Market Study Local TV News, Radio may not be what you expect 57% Regular viewers of the 6pm/10pm/11pm news Number of hours per week respondents listen to the radio % of Total Total Radio Listeners 62% 45% Advertise on all 4 stations to Listen to 5 or less hours 33% reach 45% Listen to 5 or more hours 29% Do not listen to the radio 38% • The Valley Breeze reaches about 6 out of 10 16% adults in northern RI with just 2 insertions! 11% 9% 9% • It takes advertising on all four local TV networks on both evening news broadcasts to reach 45% • Radio reaches 62% of the adults but one third listen to less than 5 hours a week. Valley Total TV 10 WJAR WNAC 6 WLNE 12 WPRI Breeze Evening Fox News 9 Source: 2010 CVC Supplemental Readership Audit The POWER of The Valley Breeze Reader • Loyalty • Demographics • Purchasing Power Valley Breeze readers are EXTREMELY loyal 70% read the newspaper from cover to cover! % of Valley Breeze readers who “Strongly Agree” or “Agree” with the following statements Strongly Agree or Statement Agree Local news is important to me 99% I support The Valley Breeze advertisers when I can 98% I rely on The Valley Breeze for my local news 96% I can’t get the local news from other local daily 81% newspapers I feel lost without The Valley Breeze 80% 11 Source: 2010 CVC Supplemental Readership Audit Advertising in The Valley Breeze works! % of Valley Breeze readers who frequently purchase 86% of Breeze readers read the products/services as a result of Breeze ads. Advertisements, Inserts or Flyers Total Market 78% Cumb./Lincoln 84% N. Smith/Woon./ 81% Blackstone, Mass. VB & Observer 75% N. Providence 73% 12 Source: 2010 CVC Supplemental Readership Audit Demographic strengths of The Valley Breeze Readers Northern RI Valley Breeze Market Readers Total 100% 100% Men 48% 44% Women 52% 56% 35 to 54 39% 51% College Graduate or more 25% 38% HH Inc. $50,000 to $74,999 19% 24% Valley Breeze Readers are: HH Inc. $75,000 to $99,999 14% 20% • In prime buying age HH Inc. $100,000 or more 19% 26% • College educated • Living in upper income homes Own home 65% 84% • Home owners and have children under 18 living with Have children @ home 32% 47% them 13 Source: 2010 CVC Supplemental Readership Audit To find out more about The Valley Breeze readers purchase intentions contact your advertising representative or Karen Buckley today! • Buyers are turning the pages of the Valley Breeze • Purchase intentions measured: newspapers each week make sure your product or – Automobiles (new/used) service is showcased in this powerful media outlet.