Presentation Outline 1. 2015 Economic Impact Study Results 2. 2015 Event and Marketing Recap 3. 2016 Budget Review and Request Sugar Land Wine & Food Affair Economic Impact Study Results • $586,531 – Estimated Overall Economic Impact Category Estimated Economic Impact Food Sales $146,633 Shopping $129,037 Entertainment $193,555 Transportation $35,192 Hotel Spending $82,114 TOTAL $586,531 Sugar Land Wine & Food Affair Economic Impact Study Key Findings • Overnight Stays • Demographics Gender Income Age Male 36% Under $25,000 3% 18-24 8% Female 64% $25,000 - $49,999 7% 25-34 25% $50,000 - $74,999 19% 35-44 22% $75,000 - $100,00 23% 45-54 23% $100,000 + 48% 55-64 16% 65 + 6% Sugar Land Wine & Food Affair Looking Ahead… • Visit Sugar Land Brand – Social Media and Online Partnership – VSL Logo Visibility – VSL “Welcome” presence opportunity 2015 HIGHLIGHTS THE NUMBERS 30K 5,260 BITES TASTED BEERS POURED 505 WINES ATTENDANCE ATTENDANCE CONT. AS SEEN ON 365 Things to Do in EntertainmentNutz Houstoniamag.com Houston eWallstreeter Jewish Herald Voice Austin Food Magazine examiner.com localwineevents CarissaRaman.com FoodReference.com KHOU CBS Radio Fort Bend Independent KTRK Chron.com Fort Bend Lifestyles & Homes Mix 96.5 Community Impact News Fort Bend Star My Table Magazine CultureMap Houston FOX 26 Prime Living Magazine Daily Meal GHCVB Society Diaries Dailynews724 Good Taste with Tanji Sugar Land Sun Dallas Modern Luxury Guidry News Service Online Thrillist DallasNews.com Hank on Food visithoustontexas.com Eater Houston Houston Chronicle Wandering Educators Eating Our Words Houston Lifestyles & Homes YourFortBendNews Edible Austin Houston Newcomer Guides YourHoustonNews Edible Dallas Houston Press WEB & SOCIAL COVERAGE WEB & SOCIAL COVERAGE CONT. TOP CHEFS & RESTAURANTS CONRAD N. HILTON COLLEGE 2015 Recap Video 2016 MARKETING PLAN & BUDGET 2016 MARKETING PLAN Advertising & Sponsorship Marketing & Public Relations ∙ My Table Houston Culinary ∙ SLWFA Website Management Awards (Print Sponsor) ∙ Professional Photography/ ∙ Modern Luxury Dallas & Videography Houston ∙ 20,000+ Printed Brochures ∙ CultureMap – ∙ Public Relations Campaign DFW/Austin/San Antonio ∙ Voice Media Group – ∙ Good Housekeeping/ Dallas/Austin Redbook/Women’s Day ∙ Annual Collectible Poster Dallas & Ft. Worth ∙ Theme Marketing & Identity ∙ PaperCity Magazine Dallas & through Annual Painting Houston 2016 PROPOSED BUDGET Proposed Expenses 2015 Annual Budget My Table Magazine $6,706 Personnel & Support Activity $38,000 Photography $6,250 Printing (Brochures & Mailing) $8,605 Public Relations Campaign $21,100 Printing (Posters) $1,700 Modern Luxury Dallas & Houston $1,800 CultureMap DFW/Austin/San Antonio $10,618 Good Housekeeping/Redbook/Women’s Day $6,086 PaperCity Magazine Dallas & Houston $2,435 Voice Group Media Dallas & Austin $3,000 Theme/Marketing Identity $3,200 Website/Online $500 Total $110,000 SLWAFA AGREEMENT ∙ Evergreen contract between City of Sugar Land and Fort Bend Chamber of Commerce approved in 2012 ∙ Requires approval of 2016 Marketing Budget prior to funds being expended STAFF RECOMMENDATION ∙ Proposed budget meets the following HOT funding criteria: ∙ Directly enhances & promotes tourism ∙ Meets two of the mandatory expenditure categories: 1. Paying for advertising, solicitations, and promotions that attract tourists 2. Expenditures that promote the arts ∙ Approve the proposed 2016 Sugar Land Wine & Food Affair Marketing Budget Thank You! .