E E R SCOTLAND F FAIR TRADE GUTHIE DULTIEMAT E2 G0UID1 E T2O FAIR TRADE IN SCOTLAND Look for this Mark fairtrade.org.uk sponsored by WELCOME FIONA HYSLOP to the Cabinet Secretary for Culture and External Affairs Scotland Scotland recognises its place in the world as an innovative, influential and caring nation. Fair Trade We are renowned for our work with developing countries and for helping others to build themselves a better future. Our support for Fair Trade is a prime example of this. Guide 2012 This promises to be the most exciting year yet for Fair Trade, as 2012 is when Scotland aims to become a Fair Trade Nation. It is encouraging that, throughout Scotland, towns, schools, churches, universities, businesses and all local authorities are actively involved in the Fair Trade Nation campaign. The Scottish Government remains committed to building on this existing momentum and promoting the Fair Trade agenda in Scotland. In becoming a Fair Trade Nation, this will Look for this Mark contribute to poverty reduction by paying people a fair price for their goods, improving fairtrade.org.uk the lives of countless producers in the developing world and setting an example for other nations to follow. PAGE 3 Welcome Page PAGES 4 & 5 MARTIN RHODES Fair Trade in Scotland Director of the Scottish Fair Trade Forum PAGES 6 & 7 Fairtrade Products PAGE 9 The Scottish Fair Trade Forum is pleased to be supporting the Scotland Fair Trade Guide. Q&A with Brad Hill The Guide gives an indication of just some of the activities happening all over Scotland PAGES 10 & 11 in support of Fair Trade. Throughout Scotland, campaigners; businesses; schools, colleges Producer Stories and universities; public agencies and local authorities; voluntary sector organisations, PAGES 12 community and faith groups, are showing their solidarity with farmers and producers A World of Co-operatives around the world by supporting Fair Trade. PAGES 13 The Fair Trade movement in Scotland started because of the commitment of the Fair Trade and Me pioneering work of individuals and communities and when Scotland achieves Fair Trade PAGES 14 - 21 Nation status it will be the shared achievement of those pioneers and those who today Local Authority Pages continue that work. “Scotland is going Fair Trade. Are you?” Hopefully, this Guide will PAGE 23 inspire more to get involved and help take Scotland on the next stage of its continuing Youth in Fairtrade commitment to Fair Trade. PAGE 25 Faith in Fair Trade PAGE 26 JOSEPH CHERUIYOT Fairtrade or Fair Trade Fintea Growers co-operative, Kericho, Kenya PAGE 29 Places to buy Fair Trade Joseph Cheruiyot is the 67 year old chair of the newly created Fintea Growers PAGE 30 co-operative in the Kericho area of Kenya. As a tea farmer, Joseph has been the driving Recipes force behind the new Fintea co-operative. Fintea is the ultimate demonstration of co-operation in action, for its existence is the result of investment by The Co-operative Group in the UK. Having already switched all of its own brand tea to Fairtrade in 2008, The Co-operative sought to improve the livelihoods of small holder tea farmers who often depend solely on the income from the volatile tea market. Joseph was hosted by The Co-operative for a nationwide tour during Fairtrade Fortnight 2012. "Fairtrade means we all win. As buyers of our tea, Co-op customers can be assured of quality, and the additional monies support our co-op and are invested in com munities.” Produced by Hand Up Media , the ethical publishing, media For more information visit: www.scottishfairtradeforum.org.uk and events company “ www.handupmedia.co.uk 3 ” FAIR TRADE IN SCOTLAND From small beginnings to a movement sweeping the nation The origins of Fair CCS had a strong campaign 1989 also saw the launch Behind Lorna’s efforts were Trade in Scotland – and advocacy message, of the International Fair an army of campaigners and indeed the UK - producing educational Trade movement IFAT (marshalled by Christian What YO go as far back as the materials and selling by (now the World Fair Trade Aid and other organisations) U can do to 1960s, when Oxfam direct mail. In late 1984 Organisation – WFTO) who wouldn’t take no for become a Fairtrade Town! shops first began the group got a foot in at a conference in the an answer. Efforts were selling handicrafts the door of commercial Netherlands. Delegates redoubled with the first GOAL 1 ade produce as I can, Local council pa and Christmas cards distribution through heard at first hand about Fairtrade Fortnight in “I do my best to buy and try as much Fairtr sses a resolution supporting rs! It’s great to see Fairtrade, and agree made in developing GreenCity Wholefoods the success of the new 1997, and soon the Co-op especially the pastas and the chocolate ba s to serve Fairtrade products (for otton, and now even example, in meetings a countries. co-operative in Glasgow, Dutch ‘Max Havelaar’ was pledging to stock how Fairtrade has evolved from coffee to c nd in its offices and canteens). and the two organisations Fair Trade mark. Fairtrade products in every s will have Fairtrade gold. I hope one day the Olympic The 1970s saw the jointly organised the first store – a lead which other G establishment of first UK delegates came Fairtrade gold medals. OAL 2 Fair Trade conference in supermarkets began At least four Fair Tearcraft and then back inspired to attempt de is a great source of information and trade product ranges are readily Scotland in May 1986. to follow. The Scotland Fair Trade Gui availab something similar here. cotland of becoming a le in the area’s retail outlets (shops, Traidcraft as specialist inspiration and in this very special year of S ople of supermarkets, newsagents, petrol st craft importers in the UK. The time was right as by This led not only to the As the 21st century n testament to the work achieved by the pe ations) and Fair Trade Natio two products served in loc Distribution was via mail then the first specialist eventual launch of the dawned, it was clear that ading it and continue to make a real al catering outlets Scotland. I hope you enjoy re (cafés, restauran order and a network of Fair Trade shops had also FAIRTRADE Mark in 1994, Fair Trade in Scotland and ent.” ts, pubs). effort to support such a remarkable movem mainly church-based been established, including but just as significantly to the rest of the UK was really representatives, many the One World Shop in the launch of Cafédirect in starting to go places. But Sir Steve Redgrave GOAL 3 Local wor of them in Scotland. Edinburgh and the Coach 1991 as a flagship brand even then it would never kplaces and community organisations House in Balmore. for the whole movement. have entered our minds (places of worship, schools, unive At the same time rsities, colleges and that in little more than a to other community organisations) s campaigners in Oxford In 1987 the collaboration Equal Exchange was one of “I support the campaign upport Fairtrade and decade Scotland would be use Fairtrade products wheneve began importing Tanica between CCS and four partners in Cafédirect – otland a Fair Trade r possible. Populations on the brink of declaring make Sc over 100,000 will also GreenCity led to the the others being Oxfam, need a flagship employer. instant coffee powder itself a Fair Trade Nation. Nation. Fair Trade makes a from Tanzania, the first launching of the Equal Traidcraft, and Twin ce in the fight fairly traded food product. Exchange brand of food Trading – and it was the differen GOAL 4 Media cover Campaign Coffee Scotland products, distributed by co-operative’s dynamic against global poverty.” age and events raise awareness and understanding of Fairtrad was established in 1979 co-operative wholesalers sales manager Lorna Sir Alex Ferguson e across the community. by a group of returned VSO throughout the UK. Sales Young (who sadly died in volunteers and by 1981 grew so rapidly that Equal 1996) who won the first GOAL 5 A local Fa was importing and packing Exchange was launched as supermarket listings for the ation or to get involved irtrade steering group is convened to For more inform ensure the this coffee on its own a co-operative business in brand in the Co-op and m.org.uk Fairtrade Town campaign continues www.scottishfairtradeforu account. its own right in 1989. Safeway’s Scottish stores visit to develop and gain new support. in 1992. st two-thirds % re towns tish ities Almo 81 Only 5 mo 71 33% of Scot All 7 c gher education 25% of h people as her 6% of Scots g of hi of Scottis ocal authority are have eit 5 eople are buyin and 13 of the ns have achieved ots now are of l e Fair Trade p institutio Sc polled were aw e needed for ed Fairtrade purchas e Fair Trade 32 local orking towards r Trade . ar achiev t mor country's or are w buy Fai Trade products become ctive ducts at leas pared to status. 200 at Fair Scotland to or have a pro ducts com reas have Fairtrade roducts average status pro authority a ies p (above the UK world's first a month. s ago. 0 universit e are aware one of the g groups. once twelve month status. schools, 1 least onc of 77% who steerin Fairtrade the RTRADE Mark) de nations. have achieved a week.