2021 LCR HONDA PRESENTATION INDEX A OVERVIEW B ABOUT MotoGP™ C ABOUT LCR HONDA D MARKETING PLATFORM E PARTNERSHIP OPPORTUNITIES 2 A OVERVIEW 3 LCR TEAM COMMITMENT 1 RACING & TECHNOLOGY DEVELOPMENT 2 SPORT & ENTERTAINMENT 3 MARKETING PLATFORM 4 1. RACING & TECHNOLOGY DEVELOPMENT Honda’s commitment in Road Racing aims at the development of safer and improved solutions for everyday’s mobility, for millions of motorcycle users all over the World. 25 Years in the World Championship (founded in 1996) 15 Years in MotoGP™ Top Class with Honda IN PARTNERSHIP WITH: • 62 Years in motorcycle racing • 300+ Premier-Class Victories • 25 Premier-Class Titles • Most successful Manufacturer in Road Racing 5 2.SPORT& ENTERTAINMENT LCR Team contributes to the huge show created on the MotoGP platform (on TV, Social Media, Press, live Events), involving millions of people all over the planet. 19 Races in 4 Continents 400Mln Viewers from 207 Countries 30Mln Fans on Social Media 2.8Mln On-site Spectators 6 3.MARKETING PLATFORM Thanks to its huge audience and positive values, MotoGP is an excellent advertising platform, which is able to support Sponsor companies in Communication and Marketing activities. SPONSORS PROFILE: SMALL/MEDIUM/BIG SIZED COMPANIES INTERNATIONAL MARKETS COMPATIBLE VALUES TO MOTORSPORT’S PARTNERSHIP GOALS: INCREASE BRAND & PRODUCTS VISIBILITY ASSOCIATE ITS IMAGE TO SPORTS’ POSITIVE VALUES CREATE ENTERTAINING COMMUNICATION CONTENTS SUPPORT B2B & B2C RELATIONSHIPS 7 3.MARKETING PLATFORM CONTENTS: A BRAND & PRODUCTS PROMOTION - BRANDING - ADVERTISING - SOCIAL MEDIA - MULTIMEDIA B RELATIONAL MARKETING - HOSPITALITY ON TRACK - CORPORATE EVENTS - TEAM BUILDING C BUSINESS SUPPORT - NETWORKING - SUPPORT FOR B2B - BUSINESS CONSULTANCY 8 B ABOUT MotoGP™ 9 MotoGP™ AWARENESS According to the latest numbers on Social Media, 30 MLN MotoGPTM is the most popular motorsport in the web, 24 MLN and its popularity is increasing rapidly Season after Season. 9,8 MLN 4,3 MLN 4 MLN 3,5 MLN 2,3 MLN 2,4 MLN 1,6 MLN 1,8 MLN 10 MotoGP™ VALUES TECHNOLOGY ADRENALINE ENTERTAINMENT COMPETITION SPORT DESIGN INTERNATIONALITY 11 DORNA SPORTS Dorna Sports is an international sports management, marketing and media company, founded in 1988. It has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix (MotoGP™) since 1991; Dorna currently manages World Superbike Championship as well as propedeutic competitions for young talents. 12 2021 PREVISIONAL MotoGP™ CALENDAR N. 19 RACES 1 - QATAR - Doha/Losail 11 - CZECH REPUBLIC - Brno 2 - THAILAND - Buriram 12 - AUSTRIA - Spielberg * 3 - AMERICAS - Austin 13 - GREAT BRITAIN - Silverstone 4 - ARGENTINA - Termas de Rio Hondo 14 - SAN MARINO - Misano ** 5 - SPAIN - Jerez de la Frontera * 15 - ARAGON - Motorland Aragón 6 - FRANCE - Le Mans 16 - JAPAN - Motegi 7 - ITALY - Mugello 17 - AUSTRALIA - Phillip Island 8 - CATALUNYA - Circuit de Barcelona 18 - MALAYSIA - Sepang 9 - NETHERLANDS - TT Assen * 19 - VALENCIA - Ricardo Tormo ** 10 - GERMANY - Sachsenring ? - FINLAND - Kymiring TBC * MotoE Race - ** Double MotoE Race 13 A MASSIVE TV COVERAGE MotoGPTM is broadcasted worldwide, being one of the main Sport Events together with the Olimpics Games, Formula 1, the Football World Championship and the Rugby World Cup. 207 COUNTRIES receive “live” TV signal 101 BROADCASTERS 59 in Europe 26 in Asia 11 in America 5 in Africa & Oceania 400 MILLION TV Viewers per event in the World Source: Dorna Sports 14 A SOCIAL MEDIA PHENOMENON 30 MILLION FANS ON SOCIAL MEDIA 6 BILLION PEOPLE REACHED 1MILLION VIDEO VIEWS 300 MILLION LIKES, COMMENTS, SHARES 15 ON-SITE SPECTATORS 2.8 MLN SPECTATORS EVERY SEASON +30% SPECTATORS SINCE 2006 16 AUDIENCE MotoGP™ over the years has evolved from being an event for motorcycle lovers to a mass event, PROFILE broadcasted all over the globe and followed by people of all ages, countries, coltures... 30% WOMEN 70% MEN Races watched on TV throughout the Season 19 (on average) Races 14 total 83% Would tend to choose a brand because they associate it to MotoGP 70% of TV viewers are less than 50 years old 68% Bought a product due to MotoGP Sponsoring Source: Nielsen Sports 17 THREE CLASSES MotoGP™ - 22 Riders from 9 different Countries - 11 Teams - Manifacturers involved: Moto2™ Honda, Yamaha, Ducati, Suzuki, Aprilia, KTM - 31 Riders from 11 different Countries TECHNICAL SPECIFICATION: - 15 Teams - Engines 1000cc four stroke four cylinder - Max power: 260 hp - Manifacturers involved: - Top speed: over 350 km/h Moto3™ Kalex, Speed Up, MV Agusta, NTS - 31 Riders from 12 different Countries TECHNICAL SPECIFICATION: - 16 Teams - Engines 600cc four stroke four cylinder - Max power: 140 hp - Manifacturers involved: - Top speed: 275 km/h Honda, KTM, Kalex, Husqvarna TECHNICAL SPECIFICATION: - engines 250cc four stroke single cylinder - Max power: 55 hp - Top speed: 240 km/h 18 2021 TEAMS & MANUFACTURERS Repsol Honda Team Ducati Team Movistar Yamaha MotoGP LCR Honda CASTROL Team Alma Pramac Racing Petronas Sprinta Yamaha Team LCR Honda IDEMITSU Team Reale Avintia Racing Team Suzuki Ecstar Aprilia Racing Team Gresini Red Bull KTM Factory Racing Tech 3 KTM 19 MOTOGP’S 2021 RIDERS’ LINE-UP foto piloti tutti insieme 22 RIDERS 13 WORLD CHAMPIONS 8 NATIONALITIES 20 FIM ENEL MotoE WORLD CUP Started in 2019, MotoE™ is the first electric motorbike World competition. Rooted in cutting edge technology, the zero-emissions series aims to take alternative vision of racing onto the track. In 2021 MotoE races will take place at 5 GPs for a total of N.7 races, receiving the same Media Coverage as MotoGP, Moto2, Moto3. Each MotoGP™ Independent Team (including LCR) lines up 2 bikes, and is therefore protagonist of this new exciting challenge. VALUES: SUSTAINABILITY DYNAMISM INNOVATION ENVIRONMENTAL CARE 21 C ABOUT LCR HONDA 22 LCR HONDA IS... A DREAM COME TRUE LCR Honda was founded in 1996 by former 125cc Class rider Lucio Cecchinello. LCR iconic Riders: Casey Stoner, Randy de Puniet, Carlos Checa, Alex de Angelis, Stefan Bradl, Jack Miller and many others. 23 LCR TEAM ACHIEVEMENTS 85 OVERALL PODIUMS 24 OVERALL VICTORIES 15 MotoGP PODIUMS 3 MotoGP VICTORIES 24 EAGER FOR NEW CHALLENGES Honda Racing was established in 1959 and is by far the most winning Factory of all times. LCR Team is part of the Honda MotoGP™ project since 2006, with the aim to support young talented riders, thanks to the knowledge developed in over 25 years of racing at the highest level. In 2021 LCR is lining up two HRC Factory riders in the Top Class, Alex Marquez and Takaaki Nakagami. 25 THE LCR RIDERS TAKAAKI NAKAGAMI TAKAAKI NAKAGAMI LCR Honda IDEMITSU Motorbike: Honda RC213V Date of Birth: February 2nd 1992 Nationality: Japanese MotoGP debut: 2018 In LCR since: 2018 CAREER: 2006 Japanese 125cc Champion 2011 Japanese Moto2 Champion 2 World Moto2 Victories 14 World Moto2 Podiums 26 THE LCR RIDERS ALEX MARQUEZ ALEX MARQUEZ LCR Honda CASTROL Motorbike: Honda RC213V Factory Spec. Date of Birth: April 23rd 1996 Nationality: Spanish MotoGP debut: 2020 In LCR since: 2021 CAREER: 2014 Moto3 World Champion 2019 Moto2 World Champion 2020 MotoGP 2 Podiums 40 World Podiums 27 2021 TARGET POSITIONS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 28 LCR HONDA MEDIA IMPACT 400 MLN Viewers from 207 Countries 100 SEC on average on screen per GP* 3 MLN Monthly reach on Social Media 200 Articles per month on the international press * Source: Clearsightpartners Ltd 29 D MARKETING PLATFORM 30 LCR TEAM SPONSORSHIP Joining LCR Honda would provide international visibility for your brand and unique emotional marketing contents. LCR Team is well known for its FOCUS ON SPONSORS’ NEEDS and its attention to CUSTOMER CARE MATTERS. - DELIVERING BRANDS in 207 Countries - Customized COMMUNICATION & MARKETING contents - CORPORATE HOSPITALITY & EVENTS 31 MARKETING FACTORY BRANDING ADVERTISING MULTIMEDIA GRAPHICS & CREATIVITY HOSPITALITY ON TRACK CORPORATE EVENTS NETWORKING B2B OPPORTUNITIES 32 MARKETING CASE HISTORIES CMYK C = 93 | M = 33 | Y = 68 | K = 85 C = 0 | M = 0 | Y = 100 | K = 0 Sena 33 LCR LOUNGE ON TRACK Click here to know more CORPORATE EVENTS NIGHTLIFE EVENTS RIDE EXPERIENCE FOR VIP GUESTS ridexp E PARTNERSHIP FORMATS 38 PARTNERSHIP FORMATS TITLE PARTNER PREMIUM PARTNER OFFICIAL PARTNER ASSOCIATE PARTNER 39 TITLE PARTNER - Team naming rights - Main logo on the Bike - Main logo on Rider’s Racing Suit (chest and back) - Main logo on Pit-garage Panels - Main logo on official Teamwear - Main logo on Interview Backdrops - Main Logo on LCR Lounge on track - Main logo on Press Releases & Website - Main Logo on Hostess’ Clothing - Image Rights Full Season - Personalized Multimedia (Photos & Videos) - Corporate Hospitality on-track for VIP guests - Support for Company Events - Support for Business Development 40 TITLE PARTNER 41 PREMIUM PARTNER - Big logo on the Bike - Logo on Rider’s Racing Suit (chest and/or back) - Logo on Pit-garage Panels - Logos on Interview Backdrops - Logo on official Teamwear (chest) - Logo on LCR Lounge on track - Logo on Press Releases & Website - Image Rights Full Season - Personalized Multimedia (Photos & Videos) - Corporate Hospitality on-track for VIP Guests - Support for Company Events - Support for Business Development 42 OFFICIAL PARTNER - Medium/Small logo on the Bike OR logo on Rider’s Racing Suit - Logo on Pit-garage Panels - Logo on Interview Backdrops - Logo on Official Teamwear (Sleeves) - Logo on Press Releases & Website - Image Rights Full Season - Personalized Multimedia (Photos & Videos) - Corporate Hospitality on-track - Support for Company Events - Support for Business Development 43 ASSOCIATE PARTNER - Small logo on Pit-garage Panels - Logo on Press Releases & Website - Image Rights Full Season - Corporate Hospitality on-track for VIP Guests - Support for Business Development Associate Partners can also be known as “Technical Suppliers” or “Hospitality Suppliers”, depending on their businesses. 44 LCR HONDA TEAM PRESENTATION 2021 SEASON.