ROSS ROY Knowledge Nos . 17 &18 of the product • CHRYSLER is the first 1 l /1~~ ! POWERFLITE requirement of FOR RETAIL SALESMEII salesmanship DRIVE How to TELL and SELL the advantages of ••• Chrysler PowerFlite Drive An engineer could talk for hours about the unique All the facts you need about what the new Chrysler design and advantages of the Chrysler PowerFlite PowerFlite does ... or how it does it ... are contained Drive! A Chrysler salesman, however, may only in this bulletin. Whenever possible, they are told in have a few minutes to tell a prospect about the benefits short selling sentences that will enable you to explain of this new mechanical marvel. PowerFlite simply and speedily ... but with maximum What can you, the Chrysler salesman, say to the excitement and effectiveness. You may want to prospective buyer in those few minutes? memorize the phrases you like best! Here's how to tell and sell the advantages of the finest auto­ matic transmission that has ever been put in an automobile. -------------------------- MORE FLEXIBLE POWER! LOTS MORE ZIP! " One drive range provides the right power "You can really surge ahead, Mr. Pros­ combination for any road condition. pect, because PowerFlite delivers more Only two forward gear ratios are neces­ multiplication of turning power than any sary because of the amazing efficiency of other automatic transmission!" ("High­ PowerFlite's torque converter." est torque multiplication in drive range," the engineers call it.) FAR SMOOTHER! "Yes, 'smooth as oil' because engine EASIER TO OPERATE! power actually IS transmitted through a "Has the simplest and most convenient cushion of oil. And the single automatic selector lever arrangement of all cars on shift is so smooth you hardly know when the road! Shifting is completely auto­ it happens! No lurching through gear matic ... no clutch pedal! No constant changes." shifting from range to range as traffic conditions change, which is necessary QUIETER! with Dual-Range Hydra-Matic, for best " No loud whirring or whine. PowerFlite's performance and economy." high efficiency assures relatively low en­ gine speeds, with quieter operation as a result." THRIFTIER TWO WAYS! " Saves fuel because the torque convener MORE RUGGED! in PowerFlite has more efficiency than I . _ ' any competitive torque converter! Saves "Fewer Parts than any other automatic oil, too. There's only one oil supply for , ';p transmission in its fie ld. This means torque converter and transmission, which \ ~ greater durability -- no periodic adjust­ ~.f -=::. should be checked periodically, but need l - ments necessary as with some other be changed only once every 20,000 miles." ~ automatic transmissions." The information herein contained is obtained from rel iable sources, and in our opinion is correct but is not guaranteed . It is published by Ross Roy, Inc., at the request of Chrysler Sales Divisi on, Chrysler Corporation. Printed in U.S.A.-277B4 August 12, 1953 IN EVERY DRIVING SITUATION OWER LITE GIVES SUPERB PERFORMANCE AND HANDLING EASE PowerFlite combines the flexibility of a torque converter with It also gives unexcelled flexibility. For all normal forward the advantages of a fully automatic two-speed transmission. driving it allows the driver complete freedom from shifting The torque converter, coupled with the two-speed planetary . once he is in the drive range. transmission, can adjust itself to any power requirement, and automatically provide any needed power ratio from 1 to 1 all The only time low, or power range, would be needed is when the way to 4.47 to 1. This means that for all normal driving operating on difficult terrain, such as rocking out of sand or PowerFlite has but one range. This one range will deliver snow-or when engine braking power is required on long, maximum acceleration and economy for any driving condition. steep grades. HERE IS WHAT IT DOES ••• POWER ..• Multiplied by FLUID ••• Multiplied again by GEARS is supplied Turning power from engine is mul­ Before the upshift into direct by the engine. tiplied 2.6 times by torque converter drive, turning power is multi­ (fluid gear) when starting. The plied again by mechanical gears. I amount of torque multiplication The action of the torque con­ I here decreases as the car picks up verter plus this 1.72 gear ratio speed. In other words, the most aid gives a maximum power multi­ I is given automatically when it is plication of 4.47 - the highest needed most. of all automatic trans­ I missions in Drive Range! I I I I t + I I I TRANSMITTED . to the propeller shaft. Here's How POWERFuTE Compares With OTHER AUTOMATIC TRANSMISSIONS POWERFuTE VS. DUAL-RANGE HYDRA-MATIC (CADILLAC, OLDS, PONTIAC, LINCOLN) Dual-Range Hydra-Matic has no torque converter­ With PowerFlite, the torque converter acts as a built-in merely a fluid coupling. Therefore it must depend upon "fluid gear," and makes the three jerky mechanical four mechanical gear combinations, which provide only shifts of Hydra-Matic obsolete. The torque converter of four fixed gear ratios. Furthermore, the driver must PowerFlite, plus the planetary gears, automatically pro­ continually shift manually between two ranges if he vides the exact gear ratio for every driving condition, is to get adequate performance and maximum economy. thus virtually eliminating any need for manual shifting. POWERFuTEVS. DYNAFLOW (BUICK) Dynaflow does have a torque converter, but here, all edge in maximum torque multiplication. The Dynaflow similarity ceases. Even with all of Buick's promotion of selector quadrant is not lighted and there is an always Dynaflow's "Twin Turbines," the fact remains that present danger of accidentally moving the selector lever PowerFlite devel2P_s 8.Lger cent more ush than Dyna­ into the Park lill-sition wh n----.Jl)ovin hi would~ _ _ _ flow does, in Drive Range! There is something to tell damage the transmission. PowerFlite's selector quad- your prospect! Even when Dynaflow is shifted down rant is illuminated, has only four positions, and does to Lo range, PowerFlite in Drive Range still has the not present this hazard. POWERFuTE VS. ULTRAMATIC (PACKARD) Packard Ultramatic, like Buick Dynaflow, has no gear act! When Ultramatic is in Lo (Power) Range, its torque ratio in drive range that will help out the torque convert­ multiplication is about two per cent more than Power­ er. Therefore PowerFlite's maximum power thrust is far Flite in Drive Range. Surprising, too, is the fact that greater than Ultramatic's- 79 per cent greater, to be ex- Ultramatic weighs 100 pounds more than PowerFlite. POWERFuTE VS. MERC-O-MATIC (MERCURY) The driver with Merc-O-Matic must shift manually be­ Matic's. Furthermore, it is easy to move the selector tween Lo range and Drive range for maximum economy accidentally into Park position while the Mercury is in and performance. With PowerFlite, no manual shifting motion. This could cause serious damage to the trans­ is necessary to obtain maximum economy and efficiency. mission. Because of Chrysler's independent parking In Drive Range, PowerFlite delivers a maximum power brake, PowerFlite does not need a Park position, so this multiplication that is 44 per cent greater than Merc-O- danger is never present for the Chrysler owner. HERE IS APOINT·BY·POINT COMPARISON " All I CHRYSLER DUAL·RANGE POWERFLITE DYNAFLOW ULTRAMATIC HYDRA·MA TIC MERC·O·MA TIC DRIVE Highest Medium Lowest Low Medium Amount of turning power (torque) multiplication Multiplication Amount of Amount of Amount of Amount of available in Drive Range. of Torque Multiplication Multiplication Multiplication Multiplication (4.47) (3.82) (2.45) (2.5) (3.11) ------ Only 4 positions 5 positions 5 positions 5 positions 5 positions Simplicity of Selector Lever Layout needed needed needed needed needed R·N·D·L N.D l·D 2.L.R P·N·D·L·R P·N·H·L·R P·R·N·D·L Yes, must shift Need for manual shift of Selector Lever after start, back and forth NO NO NO NO in normal driving between D1 and D2 How many different gear ratios are available in An unlimited Only 4 fixed An unlimited An unlimited An unlimited drive range and what is the highest ratio? (Definition number from gear ratios, number from number from number from of flexibility.) 1 to 4.47 from 1 to 3.82 Ito 2.45 Ito 2.5 1 to 3.11 Is manual shifting necessary in order to obtain maximum acceleration? NO YES YES YES YES Is manual shifting necessary in order to obtain maximum operating economy? NO YES YES YES YES - - Is manual shifting necessary for extra pulling power I under heavy loads or when climbing mountains? NO YES YES YES YES ------ Number of major parts (Simplicity of design) 185 295 218 250 242 Weight 214 Ibs. 2681bs. 2481bs. 3141bs. 2281bs. POWERFLITE DRIVE IS SIMPLE TO SERVICE! Since it has fewer parts and is less complicated than any com­ PowerFlite Drive is easy to service. Once it is properly ad­ petitive automatic transmission, PowerFlite Drive has less to justed before delivery to the customer, for all practical pur­ go wrong. For example, PowerFlite Drive has only 9 control poses, no further adjustments should be necessary. valves in its two-speed gearbox. Most other automatic trans­ missions have more-ranging to as many as 33 in the Dual­ The torque converter and gearbox use a common oil system Range Hydra-Matic. with a capacity of 12 quarts. Type "A" transmission fluid is Because of its basic simplicity and rugged construction, used and need be changed only once every 20,000 miles. Chrysler PowerFlite Drive ... The Finest No-Shift Transmission STATORS TURBINE PUMP HOW TO USE THE NEW \v-----,...j~---~~I-f"---------~--When-the-selector lever is mO'ICe..d _____= _____ from N (neutral) to D (drive), a ~ positive stop or "gate" prevents it ~...