Department of Environment & Conservation Operations Overview Transportation Demand Management Presented by Grant Dawdy October 18, 2013 Agenda 1 The Disney Brand 2 Citizenship Vision 3 Environment & Conservation 4 TDM & Transit Opportunities The Walt Disney Company 2 Citizenship Vision Citizenship at The Walt Disney Company TWDC Corporate Strategy Creating exceptionally high-quality content for families, making that content more engaging and accessible through the innovative use of technology, and growing our brands and businesses in markets around the world. Citizenship Vision Citizenship Mission To be the most admired company Conduct our business and create in the world – equally admired for the our products in an ethical manner integrity of our people and the way we and promote the happiness and behave as citizens of the world, as we well-being of kids and families by are for the quality of our exceptional inspiring them to join us in creating a entertainment experiences. brighter tomorrow. 5 3 Environment & Conservation Environment & Conservation . Assessments . Conservation Programs . Environmental Policy . Operations - TDM & Business Integration A Legacy of Conservation You've probably heard people talk about conservation. Well, conservation isn't just the business of a few people. It's a matter that concerns all of us. — Walt Disney, 1950 4 TDM & Transit Opportunities Rules and Regulations Responsible for: • Air quality regulations relating to transportation and traffic mitigation • California – SCAQMD – Burbank – Glendale – Anaheim – Santa Monica – San Francisco – Parking Cash Out • Seattle, Washington 10 Southern California Participation Population 36,846 Enrolled 20,000 Active 10,200 TDM in Southern California Who do we serve? . 36,846 Employees and Cast Members • 28% actively participating • 20,000+ employees and Cast Members are enrolled . Locations: Disneyland® Resort, Studio, Walt Disney Imagineering, ABC, Hollywood Records, ESPN, Disney Nature, Disney Interactive, Disney Consumer Products, Disney Store Homebase, Jimmy Kimmel Live and El Capitan Theater Commuter Incentives . Commuter matching services . Shuttle service . Reserved carpool and vanpool parking . Bike racks, lockers, showers . Emergency Ride Home program . $1 per day for carpool, vanpool, transit . $2 per day for biking and walking . Automated badge tracking system . On-site transit pass sales . 50% discount (max $80/month) . Free OCTA passes for DLR Cast Members . Commuter Choice (Pretax savings programs) . Vanpools . $80/month vanpool fare subsidy per person, plus $400/month per van from local agencies . Annual summer promotion to increase awareness Commuter Benefit Program All employees using transit systems and vanpools are eligible for pretax program savings. (Up to $245 per month) Currently used in 19 states by 2,300 participants. Administered by WageWorks. 14 Burbank, Glendale, LA – Mode Choices by % Alternate Mode Split Carpool 44% EV Vanpool 2% 9% Telecommute 2% 9/80 or 4/40 1% Walk 7% Train Bike Bus 17% 8% 10% 15 Burbank – Glendale - LA Transit Ridership Studio Transit Data 2011 - 2013 Metrolink Metro 16 Disneyland Resort – Alt. Mode Choices by % Alternative Mode Split Carpool 52% EV 0% Telecommute 0% 9/80 or 4/40 1% Vanpool 6% Walk Bike Train 3% 5% 2% Bus 31% 17 Anaheim Transit Ridership Disneyland Transit Ridership 2011 - 2013 Metrolink OCTA 18 Value of TDM to Businesses After Before . Estimated cost per parking space: $30,000 . Rideshare participation frees up 2,400 parking spaces each day . If everyone drove alone, the company would theoretically spend $72 million to build enough parking to accommodate demand. Crisis Management . Disaster Preparedness . Emergency Ride Home . Coordination with cities, Transportation Management Associations (TMAs) and Transportation Management Organizations (TMOs) . Transit strike . Web sites . Voice mail Partnerships Internal External • 511 NY (NY State DOT rideshare program) • Government Relations • ACT (Association for Commuter Transportation) • Human Resources • ARB (Air Resources Board) • ATN (Anaheim Transportation Network, ART Buses) • Corporate Real estate • BART (Bay Area Rapid Transit) • Payroll • BTMO (Burbank Transportation Management Organization) Risk management • Burbank Bus • • Caltrain (Bay area commuter rail) • Legal • Calstart (Strategic broker for clean transportation technology) • Research & Development • Caltrans • Coalition for Clean Air • Transportation • CT Rides (Connecticut) • DTSS (Disney Technology Solutions) • CUTR (Center for Urban Transportation Research) • DOT (Department of Transportation - California, Florida, NY, Hawaii • Corporate & DC) • Crisis Management • GRTMO (Greater Redmond Transportation Management Organization) • GTMA (Glendale Transportation Management Organization) • LA DOT • LYNX (Orlando) • Metro LA • Metrolink (Southern California) • MetroPool (NY) • Mobility 21 –Southern California Transportation Coalition • OCTA (Orange County Transportation Authority) • ReThink (Florida regional rideshare program) • SCAG (Southern California Association of Governments) • SCAQMD (South Coast Air Quality Management District) • TDMI (Transportation Demand Management Institute) • TRB (Transportation Research Board) • VRide (National Vanpool provider) • WTS (Women in Transportation) Density Map – Southern California Employees Thank You! Grant Dawdy Transportation Demand Management .