Customer Case Study – Online Retail Spiraledge adapts to market shifts and maximizes customer satisfaction Real-time scalability and analytics available through Google Cloud Platform help this living-well retailer build a healthy bottom line. Our customer The obstacles they faced Spiraledge is a health and ecommerce The online retailer needed to improve company in the online retail, activity tracking scalability, performance and agility to reduce and farm management spaces. the risk of unpredictable traffic causing outages or bad customer experiences. How we helped What we achieved together Business/IT Transformation; Managed Public After completing a 13TB migration, its new Cloud — Google Cloud Platform; Professional Google Cloud Platform is more responsive to Services — Migration; Uptime — SRE/CRE traffic spikes and has increased key business results from R&D platform innovations. “Whether it’s managing tooling or optimizing instances, Rackspace helps us fully utilize the breadth of Google Cloud Platform. I don’t think we could have moved to Google without collaborating with Rackspace.” John Anthony Chief Information Officer, Spiraledge Wellness retailer evaluates As a growing company, Spiraledge sought weeks in advance made it difficult to quickly “Without Google Cloud Platform, it would to improve its scalability to better respond and effectively respond to fluctuating be difficult to build and invest in the infrastructure health to changing demands. Traffic for Spiraledge infrastructure and traffic conditions.” applications we need to respond to changing ecommerce properties regularly spiked customer and infrastructure workloads,” Online retail company Spiraledge taps into during summer and the holidays, the peak Anthony said. “Within our properties, Google the health-related products and services buying seasons for yoga and swimming has changed how we manage the seasonal market via its brands and properties. Their Meeting Challenges with equipment. When Spiraledge planned to needs of our businesses.” brands include ecommerce sites, SwimOutlet migrate from its legacy backend systems, Strong Partnerships and YogaOutlet; a swimming exercise tracking “Every month, we’re seeing Google make performance and agility to manage those By migrating to Google Cloud Platform (GCP) platform called Swim.com and Tend, their significant investments into Google Cloud spikes were major factors in evaluating a and working with Google Cloud Premier diversified farm management platform. From Platform,” Anthony explained. “The platform new environment. Partner Rackspace Technology, Spiraledge food quality and transparency to physical gives us the ability to adjust based on can now solve these challenges. From real- wellness as part of an active lifestyle, “One of the key things we wanted was business demands and we can proactively time scalability to accessing analytics, Google Spiraledge is focused on healthy living. All the ability to scale infrastructure based solve challenges instead of simply responding Cloud Platform lets Spiraledge take complete of its brands help drive the daily work and on seasonality,” says John Anthony, Chief to them once they become problems.” control over its infrastructure and tailor it to larger mission of Spiraledge. Information Officer at Spiraledge. “Having to maximize customer satisfaction. plan out issues such as server allocations Rackspace Technology Customer Case Study 2 “Without Google Cloud and uses them alongside Cloud Dataflow to About Rackspace run forecasts on its sales velocity, pricing Platform, it would be and inventory needs. Post-migration, the Technology company has seen a 70% improvement in its difficult to build and invest Rackspace Technology is the multicloud ability to forecast customer demand. in the applications we need solutions expert. We combine our expertise “As a leading managed services provider, with the world’s leading technologies — to respond to changing Rackspace has been an important partner across applications, data and security — to customer and infrastructure for us to lean on when solving technical deliver end-to-end solutions. We have a problems,” Anthony shared. “Whether it’s proven record of advising customers based workloads. Within our managing tooling or optimizing instances, on their business challenges, designing properties, Google has Rackspace helps us fully utilize the breadth solutions that scale, building and managing of Google Cloud Platform. I don’t think those solutions, and optimizing returns changed how we manage we could have moved to Google without into the future. collaborating with Rackspace.” the seasonal needs of As a global, multicloud technology services our businesses.” pioneer, we deliver innovative capabilities of the cloud to help customers build new John Anthony, Chief Information Officer, Spiraledge Providing a healthy revenue streams, increase efficiency and foundation create incredible experiences. Named a best place to work, year after year according to Maximizing cloud resources By migrating to Google Cloud, Spiraledge Fortune, Forbes, and Glassdoor, we attract combines improved infrastructure and develop world-class talent to deliver the Rackspace Technology was an invaluable performance with the ability to identify partner for Spiraledge throughout the entire best expertise to our customers. Everything and solve problems that could cause we do is wrapped in our obsession with migration process, helping the retail company potential downtime. design its architecture and actively working our customers’ success — our Fanatical Experience™ — so they can work faster, alongside company staff on its deployment In one past scenario, Spiraledge launched smarter and stay ahead of what’s next. day. It needed to move 13TB of data with less a new firewall feature that caused a data than four hours of downtime – the migration pipeline issue with a partner. Spiraledge had Learn more at www.rackspace.com or call was completed on time with no deployment the partner send over files as a temporary 1-800-961-2888. issues. That success led Spiraledge to workaround. Initially, the packages were continue working with Rackspace Technology large enough to potentially take down the on its Customer Reliability Engineering Spiraledge platform every hour. On GCP, This case study is for your informational purposes only. RACKSPACE TECHNOLOGY MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS CASE STUDY. All customer examples and the information and results illustrated here are based upon the workshops, which helped educate the customer’s experiences with the referenced Rackspace Technology services and are not necessarily indicative of the future Spiraledge quickly scaled up its compute, performance of Rackspace Technology services. Rackspace Technology detailed services descriptions and legal commitments are stated in its services agreements. Rackspace Technology services’ features and benefits depend on system configuration company on ways to optimize GCP and build and may require enabled hardware, software or additional service activation. Actual cost of specific hosted environment and database and instance capacity to handle performance characteristics will vary depending on individual customer configurations and use case. its post-migration architecture around retail high-volume workloads without the risk of Copyright © 2020 Rackspace :: Rackspace®, Fanatical Support®, Fanatical Experience™ and other Rackspace marks are either registered service marks or service marks of Rackspace US, Inc. in the United States and other countries. All other and customer needs. trademarks, service marks, images, products and brands remain the sole property of their respective holders and do not imply platform downtime. endorsement or sponsorship Regular support from Rackspace Technology “Moving to Google Cloud Platform gave us July 31, 2020 / Rackspace-Case-Study-Spiraledge-PUB-TSK-2265 helped unlock the potential of GCP for the modern cloud-based infrastructure Spiraledge. Rackspace Technology support and scalability we needed,” Anthony said. streamlines environment management via “We’re making our systems a lot more descriptor files and the company has seen robust, putting Spiraledge in a better an increase in research projects that drive position. The services available on Google future engineering and platform innovations. Cloud Platform give us a path to further For its enterprise resource planning boost platform scalability to better serve applications, Spiraledge currently spins up customers and have a positive impact on thousands of temporary instances per month business outcomes.” Rackspace Technology Customer Case Study 3.