TRENDS & ANALYTICS 01.02.2020 - Porto and 29.02.2020 the North The region celebrates Carnival with TOMI In February, TOMI helped celebrate Carnival by making the region’s agenda available. During this commemorative period, the TOMI network recorded a peak of touches made. y o b e i v l CONTENT a TOUCHES PHOTOS / GIFS © SENT DISPLAY 491 7 25 million thousand million MODULES 26% SEARCH 32% EVENTS INTERACTION EN 8% FOR TOURISTS 11% NEWS AND LOCALS PT 77% ES 15% 31% TRANSPORTS In February, 569 new events were published on the TOMI Agenda. This was again the most used module, among the 4 main ones. TOP MODULES SEARCH EVENTS NEWS TRANSPORTS 1º What to Do Culture Society Terminal Rodoviário 2º Where to Eat Outdoor Local Muralha Fernandina 3º Where to Stay Music Turism Museu de Serralves CARNIVAL - During the Carnival period, TOMI recorded a significant increase in touches and photos sent. DURING THE MONTH Monthly Touches Evolution Carnaval 1 200 000 600 000 0 01 FEB 08 FEB 16 FEB 23 FEB 29 FEB Monthly Sent Photos Evolution 550 275 0 01 FEB 08 FEB 16 FEB 23 FEB 29 FEB SEARCH EVENTS NEWS Santo tirso Póvoa de Varzim Póvoa de Varzim Vila Verde Vila do Conde Santo Tirso Mondim de Basto Vila Nova de Gaia Santa Maria da Feira TOP UPDATES Póvoa de Varzim Vila Nova de Famalicão Vieira do Minho PER REGION Felgueiras Gondomar Felgueiras DAILY TREND MORNING AFTERNOON NIGHT 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 THE PODIUM LOCATIONS BY LOCATION TOUCH CHAMPION SELFIE WINNER TOMI Vila Nova de Gaia - Tourism Store - 575 837 TOMI Vila Nova de Gaia - Tourism Store - 12801 Valença TOMI - 412 913 Valença TOMI - 8 277 Guimarães TOMI - 398 092 Vila Nova de Gaia Câmara Municipal TOMI - 5 212 Vila do Conde Teatro TOMI - 285 085 Póvoa de Varzim TOMI Loja de Turismo - 5 037 Póvoa de Varzim TOMI Loja - 272 302 Caminha TOMI - 4 344 SELFIE WINNER TOMI Vila Nova de Gaia- Tourism Store TOUCH CHAMPION TOMI Vila Nova de Gaia- Tourism Store The “Touches” values indicate the number of touches made on TOMI. The “Content Display” values show the number of each content exhibited on lists, selections and search. Keep in Touch Trademark. Patented internationally. Registered design..
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