ANNUAL DOUBLE ISSUE The State of the Fifth Estate o BroadcastingThe newsweekly of broadcasting and allied arts anOur 48t1 Year 1979 l 1C TeleRep is now ten years old. In those 10 years we have grown from 3 people and 5 pioneer stations, to 169 people in 14 offices throughout the country, representing blue chip stations in the Nation's largest television markets covering over 30% of all U.S. TV households. With billing now 16 times larger than when we started a decade ago, TeleRep is the country's third largest TV station representative in both billings and coverage. TeleRep and its represented stations look forward to another 11171112. decade of even greater progress and prosperity. Here are Hie Emmys Won by One. Best Breaking News Story "Blizzard of 78" Best Informational Program "We Open in Boston" Best Informational Series "The Baxters" Best Documentary "Learning to Care Best Total Public Service Project "Heart Saver" Best Children's Program "Catch A Rainbow" Best Sports Program 'Duel in the East" Best Editorial "Foster Care" Best Commentary "Chuck Kraemer" Best Acting and Performing "Catch A Rainbow" Best Special Effects "Catch A Rainbow" Best Rim Editing "Catch A Rainbow" Best Directing Best Graphics Best Set Design Best Lighting Best News Illustrator 17byj! More than any other station in New England. wcvb tv boston nafionally represented by hrp Broadcasting, Jan 1 The Week in Brief VAN DEERLIN'S DUE DATE El The rewrite can be ready by LOOKING BACK A lot happened in 1978. Some major the end of next year, says the chairman of the issues and trends included the Communications Act Communications Subcommittee, but it all depends on rewrite, ABC's continued dominance in prime time, the how well he functions as a "broker" among competing FCC's considering less regulation for radio but more for interests. PAGE 32. TV, the FTC's proposed children's ad ban and its media concentration symposium, court decisions which ran MORE AM'S It's a cloudy day for clear channels, but a counter to the FCC and journalists, some of the biggest - bright one for those, especially minorities, hoping for a ever station sales, more opportunities for minority entry shot at a radio facility. The FCC moves to create at least into broadcasting, cable TV (especially pay) taking off 100 new outlets at the expense of the first superstations. and public broadcasting planning for its future. PAGE 33. PAGE 56. NO MORE V'S YET The FCC once again delays any decision on dropping in short -spaced VHF facilities into LITTLE LEAVES Mutual Broadcasting president since 1972 resigns, his dissatisfaction with the at least four markets as a majority of the commissioners citing new management want more facts. PAGE 34. company's executive committee system. PAGE 62. THIRD PHONE ANSWER The FCC decides to drop the examination requirements for licensed radio operators; `SOUND -ALIKES' PROBLEM After complaints in L.A. and they'll now be able to do routine technical without chores Dallas -Ft. Worth, Arbitron takes measures to prevent broadcast endorsement. PAGE 35. unclear rating diary entries that confuse similar -sounding CHRISTMAS GIFT El The FCC puts off judgment, maybe station promotion slogans. PAGE 65. forever, on controversial proposal to require that stations rank employes by salary on Form 395. PAGE 35. COMMERCIAL COMPLAINT Station Representatives Association says the networks are using at least $47 WATERSHED Cable topped the billion -dollar mark in million more in commercial time than they ought to. revenues in 1977, according to the FCC's latest figures. PAGE 66. PAGE 38. SATURDAY STRENGTH CBS retains leadership in AND A HAPPY NEW YEAR While some economists look Saturday morning programing after the other two networks at 1979 and see recession, broadcasting financial shifted their schedules six weeks earlier. PAGE 67. experts foresee steady revenue growth in the neighborhood of 12% for TV stations and 10% for radio. FAIRNESS CHARGES Court of appeals is rehearing a PAGE 40. case in which the FCC turned down a fairness complaint LOOKING DOWN THE COMMUNICATIONS ROAD The next by the American Security Council Educational CBS PAGE 10 years are going to bring a revolution to the Foundation against News. 69. broadcasting industry- indeed, the term broadcasting may not even be applicable then -with the continuing LIFE AFTER ARTEC The FCC is still smoothing out development of satellites, fiber optics, home computers some problems with cable systems' requests for distant and a host of other new communications technologies. signal waivers. Problems involving Delaware system lead PAGE 42. Ferris to call for "generic rulemaking" on the matter. PAGE 70. 1979: THE YEAR OF THE WARC This September, 154 nations will gather in Geneva for the World Administrative WATCH ON THE WASTELAND Almost 18 years after Radio Conference. What's decided there will affect the coining one of television's more memorable phrases, spectrum allocations of those countries. Sides are PBS Chairman Newton Minow is still looking for the already forming between the developing countries and flowering of the medium, and he's placing his best hopes the established communications powers. PAGE 50. on public TV. PAGE 93. Broadcast Advertising... 66 Closed Circuit 5 In Sync 71 Profile 93 Broadcast Journalism... 69 Datebook 15 Media 62 Programing 67 Business Briefly 6 Editorials 94 Monday Memo 26 Stock index 91 Cablecasting 70 Fates & Fortunes 72 Open Mike 24 Top of the Week 32 Changing Hands 64 For the Record 75 Playlist 68 Where Things Stand 11 Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington. D.C. 20036. Second-class postage paid at Washington, D.C. and additional offices. Single issue $1.50 except special issues $2.50. Subscriptions. U.S. and possessions: one year $40, two years $75. three years S105. Canadian and other international subscriptions add $12 per year. U.S. and possessions add $140 yearly for special delivery, $90 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook $42.50. Cable Sourcebook S20. Across the Dlal. Around the Channels $2.25 (by marl, prepaid only, $3). NAMED FROM "BERRY'S MOUNTAIN" ïr v i i UNITED STATES POST OFFICE ,® BERRYS URG G CUMMUNRY FIRE CB. ®B0 III Ei WM How sweet it is... WGAL-TV reception in BERRYSBURG A strong, reliable signal makes WGAL -TV a day -in, day -out favorite with viewers in the charming ...,_....... Dauphin County community of Berrysburg. More important, this consistently good coverage of a loyal and responsive audience also prevails in the hundreds of other Pennsylvania towns and cities in this prosperous 9- county DMA of some 1,200,000 READI IE/eAJN persons. So in your media buying, it pays to con- --"s trast this WGAL -TV depth and reach with the partial coverage provided by other stations in the LANCASTER) ...~ market. WGAL -TV is your obvious choice for . YORK ,,..,.,.... ; outstanding superiority in area -wide coverage and `...r....... .__. sales. Represented by THE Source: Nielsen 1978 County Coverage Report MEMPAE KER willammu CONY WGALTVB J, LANCASTER -HARRISBURG -YORK -LEBANON, PA. ClosedECircuit R Insider report: behind the scene, before the fact KODA(AM) separately. Industry sources put Carter's cornucopia? probable price of KODA -FM at about $7 Take -off "Spectrum" impost (call it license fee or million, think daytimer KODA(AM) will go Museum of Broadcasting, launched two tax) is no longer rhetorical question. It's for around $1.5 million. KODA -FM would years ago in New York (next to Paley Park now matter of when, how, how much and be Westinghouse's third FM. on East 53d Street), has met such acclaim whether fund will go into U.S. Treasury or that major expansion is planned within be earmarked for public broadcasting (to WARC backup year with full participation of networks tune of $1 billion -plus proposed by and under direction of Robert Saudek, Carnegie II) or be used to defray FCC's Recognizing importance of WARC '79, pioneer broadcaster who has been its overhead. President Carter is said to be which will hammer out international president from outset. Experts from other committed to spectrum "use" charge as in regulations governing all facets of nations are now advocating similar centers keeping with budget - balancing quest. communications for next two decades (see in France, Great Britain, Australia, Israel (Recent example: charging barge special report, page 50), FCC plans and Italy, with U.S. Library of Congress as operators for first time for use of U.S. oversight committee of three members to strong advocate. waterways.) support U.S. delegation at Geneva MB board is chaired by William S. Paley, But sequel is break in all -out resistance conferences this fall. Memorandum is CBS Inc. chairman, donor of site. Dr. to "license fee" by important entities, being drawn by Chairman Charles D. Saudek reports capital for expansion of including major broadcasters and possibly Ferris, designating himself, Robert E. Lee, project has been secured. Operating costs networks, with National Association of FCC's dean, and Tyrone Brown as three - will be increased by about $150,000 to be Broadcasters now evaluating reactions. All man unit. sought from wide spectrum of broadcast concerned would want assurance of With one -nation, one -vote policy, entities and allied arts. continuity of licenses with revocations to International Telecommunications Union be based only on contravening of statutes. decisions could be controlled by Third Still seven votes World nations able to swing votes either to Western nations or those aligned with FCC Commissioner Margita White, Signs of the times Soviet bloc. Commissioner Lee knows whose term expired June 30, is likely to In wake of pending Cox -General Electric ropes by virtue of having served on five remain on job while longer.