Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara Rátz, Bulcsú Remenyik, Géza Szabó Created by XMLmind XSL-FO Converter. Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara Rátz, Bulcsú Remenyik, Géza Szabó Szerzői jog © 2011 PTE Publisher: University of Pécs Editor: Gábor Michalkó Language Editor: Zoltán Raffay Technical Editor: Enikő Nagy Length: 9 sheets ISBN: 978-963-642-435-0 Created by XMLmind XSL-FO Converter. Tartalom 1. Gábor Michalkó: The tourism product .......................................................................................... 1 1. Conceptual preliminaries ..................................................................................................... 1 2. Macro- and micro-level interpretation of tourism product ................................................... 1 3. Categorisation of tourism products ....................................................................................... 2 3.1. Space-specific tourism products .............................................................................. 2 3.2. Group-specific tourism products ............................................................................. 2 3.3. Activity-specific tourism products ........................................................................... 3 4. Topical trends in product development ................................................................................ 3 5. Tourism features of niche products ...................................................................................... 3 6. Life cycle of the tourism product ......................................................................................... 4 2. Katalin Lőrinc - Gábor Michalkó: Urban tourism ......................................................................... 5 1. From the Coliseum to the London Eye: historical preliminaries of urban tourism .............. 5 1.1. The beginnings ........................................................................................................ 5 1.2. The dawn of the Medieval Times and the New Era ................................................. 5 1.3. The time of the industrial revolutions ...................................................................... 5 1.4. 20th century ............................................................................................................. 6 2. Supply of urban tourism ....................................................................................................... 6 2.1. Attracted by the cities .............................................................................................. 6 2.2. Tourism infrastructure ............................................................................................. 7 2.3. Tourism suprastucture ............................................................................................. 7 3. Demand of city tourism ........................................................................................................ 7 3.1. From cities to cities .................................................................................................. 8 3.2. A potpourri of motivations ...................................................................................... 8 3.3. Touristic behaviour of city tourists .......................................................................... 8 4. The market of city tourism ................................................................................................... 9 4.1. Trends impacting urban tourism .............................................................................. 9 4.2. An international outlook .......................................................................................... 9 4.3. An outlook in Hungary .......................................................................................... 10 5. The environment of urban tourism ..................................................................................... 11 5.1. The reflection of the environment of urban tourism: quality of life ...................... 11 5.2. A tourism policy approach ..................................................................................... 11 6. Cooperation of urban tourism with other tourism products, synergy effects ..................... 12 6.1. Central roles, individual products .......................................................................... 12 6.2. Growing popularity of medical tourism and health industry in the cities .............. 12 6.3. Cultural experiences ............................................................................................... 13 6.4. MICE tourism – the age of conferences and business meetings ............................ 13 7. Product development in urban tourism in practice ............................................................. 14 7.1. Accessibility, transport, parking ............................................................................ 14 7.2. ―Selling the city‖: innovative solutions in settlement marketing ........................... 14 7.3. Tailor-made information ........................................................................................ 14 7.4. The role of community spaces and local inhabitants ............................................. 15 7.5. Harmonised tourism management ......................................................................... 15 8. Research on urban tourism ................................................................................................. 15 Bibliography ..................................................................................................................................... 17 3. Géza Szabó: Products and product specialisations in rural tourism ............................................. 19 1. Concept, legislation background and institutional system of rural tourism ....................... 19 1.1. Rural tourism – village tourism interpretations ..................................................... 19 1.2. The organisational system of village tourism ........................................................ 21 2. Attractions and supply of rural tourism .............................................................................. 22 2.1. Attractions in rural tourism .................................................................................... 22 2.2. Qualification system .............................................................................................. 22 3. The characteristics of demand in rural tourism .................................................................. 23 3.1. The situation of rural tourism ................................................................................ 23 4. Trends in village tourism ................................................................................................... 26 4.1. Assessment of the demand trends of tourism for the products of rural tourism .... 26 5. Village tourism in development policies ............................................................................ 27 iii Created by XMLmind XSL-FO Converter. Design and development of touristic products 5.1. Village tourism in the Hungarian National Tourism Development Strategy (NTDS 2005- 2013) .............................................................................................................................. 27 5.2. Rural development programmes ............................................................................ 27 6. Product specialisations in Hungary and abroad, synergies, cooperation with other products 28 6.1. Special products of village tourism and agrotourism in Hungary .......................... 29 7. The practice of product development: eco-accommodations and clusters .......................... 30 7.1. Eco-accommodations ............................................................................................. 31 7.2. Clusters ................................................................................................................... 33 7.2.1. Clusters and touristic clusters .................................................................... 33 7.2.2. Development directions in rural tourism in South Transdanubia: cluster development ........................................................................................................ 34 Bibliography ..................................................................................................................................... 35 4. Szilvia Boros - Erzsébet Printz-Markó: Health tourism .............................................................. 36 1. Brief historical overview .................................................................................................... 36 2. Supply elements ................................................................................................................. 37 2.1. Attractiveness of Hungarian health tourism .......................................................... 38 2.2. Infrastructure of health tourism ............................................................................. 39 2.3. Suprastructure of health tourism