EnCana Evening of the Horse CN is all about safety Beloved Holland Day TELUS Battle of the Breeds Page 3 Page 4 Page 7 Page 8 ‘MASTERS’ A CALGARY HERALD ADVERTISING PUBLICATION SEPTEMBER 5, 2006 JOIN US FOR THE R ‘MASTERS’ SCHEDULE OF EVENTS BY THE NUMBERS WEDNESDAY, SEPT. 6 ➤ All Canada Ring • 9:30 a.m. Gienow Cup 1973 • 11:30 a.m. Bantrel Welcome year constructed ➤ Meadows on the Green • 8:00 a.m. total acres. Royal and Sun 130: pasture Alliance 330 & parking lots; • 11:00 a.m. 200: facilities FEI Children’s Qualifier ➤ International Ring • 1:15 p.m. 1,100.43 m Zeidler Financial Cup • 3:45 p.m. 3,668.10 ft Finning Welcome elevation ▲▲▲ THURSDAY, SEPT. 7 ➤ All Canada Ring • 9:00 a.m. Aon Reed Stenhouse 1975 Insurance official opening • 11:00 a.m. ATCO Frontec Cup ➤ Meadows on the Green • 8:00 a.m. Canadian Utilities 1976 Barrage first tournament • 11:30 a.m. TELUS Battle of the Breeds - Compulsory Skills • 2:00 p.m. full-time TELUS Battle of the Breeds - employees, Jeopardy Jumping plus 25 summer 85 ➤ International Ring • 12:30 p.m. AKITA Drilling Cup • 3:00 p.m. 500 CANA Cup volunteers ▲▲▲ FRIDAY, SEPT. 8 — Calgary Herald Archive ➤ Ian Millar at the 2005 Spruce Meadows “Masters”. All Canada Ring 400 horses • 9:00 a.m. Oxford Properties Group Cup permanent stable capacity • 12:15 p.m. Weyerhaeuser Cup The tradition continues • 2:00 p.m. Phillips, Hager & North Barrage horses • 4:00 p.m. 857 Spruce Meadows welcomes world’s top show jumpers TELUS Battle of the Breeds - Barrel Race temporary stable capacity or more than 30 years, the Olympic-type horses, the show jumpers land. The Dutch government is sending “Masters” Tournament at and that sort of thing, but also the artists, over four tonnes of flowers for the “Mas- ➤ North American Ring Spruce Meadows has invited the western world, veterinary technology, ters”.” • 4:00 p.m. 25 televised programs the world’s top show jumpers holidays on horseback — the whole pack- And where else but at the “Masters” TELUS Battle of the Breeds - to come to Calgary and com- age.” will you find a special exhibit of artifacts originating from Spruce Precision Driving Meadows, reaching more than Fpete for glory, honour and the richest Over the five days of the “Masters” hun- marking the 400th birthday of Rem- prize purse in the sport. dreds of riders will compete for $2 million brandt? Southern-Heathcott says this dis- ➤ But there is so much in prize money, in events such as the BMO play is an example of how the “Masters” International Ring more to the “Masters” Financial Group Nations’ Cup, TELUS brings the world to Calgary. • 5:00 p.m. than just equine athlet- Battle of the Breeds, the CN International, “I think it’s important to keep expand- EnCana Cup 820M ics. It has become a festi- the Molson Cup, the EnCana Cup, the ing our horizons and stay global in per- • 7:30 p.m. viewers in 100 countries val, a community gather- ATCO Electric Sixth-Bar and the BP Cup, spective,” she says. ATCO Electric Circuit ing place, an interna- to name a few. The BP Festival of Nations offers sights, tional showcase and a World-famous names such as Ian Mil- sounds, and tastes from 12 different ▲▲▲ Calgary tradition. lar and Beezie Madden will find them- countries during the “Masters”, offering Ron Southern Ron and Marg South- selves competing against not only each exhibits from Poland to Australia. SATURDAY, SEPT. 9 ern created Spruce other, but riders from a dozen nations “That’s always been one of my ➤ Meadows on the Green $6.1M Meadows in 1975 with a and up-and-comers as well. favourites,” says Southern-Heathcott, • 8:30 a.m. vision of establishing “This is an interesting sport because it’s adding jokingly, “you can graze your way TELUS Battle of the Breeds - total prize money for 2006 Western Canada’s pre- the only Olympic sport where men and around the world.” Trail Riding miere show jumping, women compete on the same playing The sport, art and commerce of the training and competition field,” says Allison. “If you’re new to the horse are celebrated at Equi-Fair, a major ➤ International Ring venue. sport, you have every opportunity to be component of each year’s “Masters”. • 11:00 a.m. One of the first major training and riding with the top competi- “Equi-Fair started in 1983 and has be- BP Cup 500,000+ Marg Southern events held on the tors at Spruce Meadows and it becomes a come a destination for horse enthusiasts • 2:00 p.m. grounds in 1976 was the real incentive. You don’t see newcomers from across Canada and North America,” BMO Financial Group annual visitors “Masters” and the com- sharing the driving range with Tiger says Randy Fedorak, vice-president of petition has grown to be- Woods very often.” Special Features. Nations’ Cup come a major destina- The “Masters” has grown over the years “There will be over 200 exhibitors, in- ▲▲▲ tion for world- and to become so much more than just a cluding a full range of horse-related prod- Olympic-class show sporting event, says Spruce Meadows ucts, everything from stalls and fencing to jumpers and the climax president and CEO Linda Southern- barns and tractors, to the horses them- SUNDAY, SEPT. 10 of the summer competi- Heathcott. selves and all the services and tools for ➤ All Canada Ring 100+ Linda Southern- tion tour. “All of our tournaments are interna- working with horses.” • 9:15 a.m. corporate sponsors Heathcott “Through the decades, tional and the “Masters” is our flagship,” Equi-Fair gives both experienced horse Molson Cup the “Masters” has estab- she says. “We try to stay focused not just people and those looking at buying their lished itself as the top show jumping tour- on the athletes and the horses, but also first horse a chance to speak directly to in- ➤ International Ring nament in the world,” says Ian Allison, executives, companies and governments. ventors, manufacturers and breeders, Fe- • 1:15 p.m. countries vice-president of Television & Media Ser- “For example, we have a great British dorak says, adding that even people not CN International represented vices, which helps to share Spruce Mead- Day during the “Masters”, as well as a planning to get into the sport will find 43 in the past 30 years ows with countries from Turkey to Korea. Holland Day. We’ve always had great rela- something of interest. “It’s the place to be in September, not tionships with these countries — my just because of what it represents for the mother’s father is originally from Hol- See TRADITION page 2 TWO SPRUCE MEADOWS R ‘MASTERS’ WHO TO WATCH IAN MILLAR • nine Olympic team selections • represented Canada at last seven consecutive World Championships • two-time CN International winner • #1 All-Time Money Won list at Spruce Meadows Team Molson member Mario Deslauriers (CAN) and Naomi capture the weekend feature event — the Sun Life Financial Reach for the Sun — at the Spruce Meadows “North American” in July. Team Molson concept achieves results rom its inception two years ago, the den and allows us to focus on perfor- Team Molson concept was simple and mance.” CORPORATE PROFILE Fcame with a clear goal and set of ob- Asselin’s performance focus recently has jectives for those athletes chosen to repre- been on bringing a group of young talented sent the team. The roster is made up of a mares up to international standards. Devel- combination of veteran and prospective tal- oping their raw talent so that they can com- Molson ent from across the country with the goal of pete and win against the best in the world is With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, bettering their respective individual and no easy task. The 2006 results that have Molson Canada is proud to be the nation’s preferred brewer. The company proudly offers BEEZIE MADDEN the most popular brands in Canada with an award-winning brand portfolio which in- team results. The medal podium at major been posted thus far by Lolita and Rosita •team gold at cludes Molson Canadian, Coors Light, Rickard’s and Pilsner. Molson Canada also 2004 Athens tournaments and FEI Championships Fly, both just eight years of age, have been proudly partners with other leading brewers to offer such global brands as Heineken, Olympic Games (Fédération Équestre Internationale) was both satisfying and encouraging for the fu- •defending Miller Genuine Draft and Foster’s Lager. Molson employs 3,100 Canadians, operates six the ultimate destination. ture of the Team. breweries, including the boutique brewery Creemore, and invests in communities from champion of the CN Interna- Two years into this four year commitment Just as young horsepower is important for tional coast-to-coast through its various charitable initiatives and sports and entertainment spon- •two-time winner of ATCO of direct support for the athletes, the Team the Team and its future, so too are talented sorships. Molson Canada is part of the Molson Coors Brewing Co. Power Queen Elizabeth II Cup Molson concept is getting results at every and committed riders that can carry the •#2 on All-Time Money Won level of the sport. team colours. MOLSON CANADIAN SIX PACK SERIES list at Spruce Meadows The idea of building a team that repre- Riders such as Kim Farlinger and Kelly The Molson Canadian Six Pack Series consists of six designated 1.5m International Di- sents both the present and the future of Small may well represent Canada’s best vision events running from the Spruce Meadows “National” Tournament through to the show jumping in Canada was an impera- medal hopes on the international stage over Molson Cup held on the Sunday of the Spruce Meadows “Masters”.