RADIO 11 He's country music's "Mister Morning," and he rules Detroit's air waves by waiving most of the rules. He's Deano Day, from 6 AM until 10 AM on WCXI, Radio 11, Monday through Saturday. "Uncle Deano" is Detroit's best known country music radio personality, and was twice Billboard Magazine's best country radio personality in a major market. Deano is a country boy and a family man committed to worthy causes. Over the past ten years, he has raised thousands of dollars for the March of Dimes, ALSAC and more. He's there where you need him... on-the -town, on -the -air, in the morning. Country. Pure and Simple. WCXI RADIO 11 Golden West Broadcasters, Inc. Represented Nationally By Major MarketRadio, Inc. .10:00 AM -2:00 P RADIO 11 He's a silver -throated devil, smooth of lip and quick of wit. He's R. T. Griffin from 10 AM until 2 PM on WCXI Radio 11 and he's too much to miss. R. T. is a twenty year alumni from the radio school of experience and he cut his teeth on country music. A country music and automobile buff, he knows what goes, motor and music - wise in the motor city. He talks and he listens, gasps and guffaws. Folksy, topical and always sincere, R. T. Griffin, orator extraordinaire, quite possibly Detroit's most loquacious radio personality. Country. Pure and simple. WCXI RADIO 11 =\"/I Golden West Broadcasters, Inc. Represented Nationally By Major Market Radio, Inc. RADIO 11 He enjoys himself, doing what comes naturally, playing country music and talking to you. He's Bob Burchett on WCXI Radio 11, from 2 PM until 6 PM. A real country gentleman in the motor city,his easy -does -it manner cuts big city frustrations down to size. Bob is a musical encyclopediac, twenty years in the music business, with a flair for knowing what's happening inside country music. So sit back and listen. There's news, sports, music and "01 Bob Burchett" afternoons on WCXI. Country. Pure and simple. WM RADIO 11 Golden West Broadcasters, Inc. Represented Nationally By Major Market Radio, Inc. RADIO 11 He's the original "Mr. Nice Guy"!! He's Steve Gramzay, 6 PM until 10 PM on WCXI, Radio 11. Steve's given the shirt off his back and the buckle off his belt to devoted listeners, and he's got plenty. Devoted listeners, that is! He was Billboard Magazine's 1977 Regional D.J. of the year in a market under 500,000. Steve originated "Bosses Day" in 1977. He's a home town success story. From the P.B.S. Telethon to the Muscular Dystrophy Walk-A-Thon, he's involved with his city. Steve's show is a gathering of good friends and good music. Thousands of Detroiters couldn't agree more! Just listen! Country. Pure and simple. WCXI RADIO 11 Golden West Broadcasters,Inc. Represented Nationally By Major Market Radio, Inc. RADIO 11 He's a tall Texan, a handsome, hard-workin' son -of -a gun. He's Michael Kelly on WCXI, Radio 11, 10 PM until 2 AM. Mike is a country songwriter and radio performer with the lightest approach to the darkest hours you have ever heard. Country music is his favorite topic but news is part of Michael's show and he's not above a little free-lance editorializing between the bars. From Texas to Toronto, the Michael Kelly Show is a certified crowd pleaser. You'all listen! Country. Pure and simple. WCXI RADIO 11 Golden West Broadcasters, Inc. Represented Nationally By Major Market Radio, Inc. 616111 i!li! 111.1 I Mill 11 He's a midnight rambler, in the right place at the right time. He's Randy Price on WCXI Radio 11, from 2 AM to 6 AM, six late nights a week. He's one of the great voices in Detroit and you can hear him on the air at WCXI and in the country music clubs of Detroit. He's a real country music performer from West Virginia transplanted to Detroit City. He's a button pushin' cowboy on the air since 1970, and country music is in his blood. But be careful.. .there is a danger he may keep you up. Country. Pure and simple. WCX1 RADIO 11 Golden West Broadcasters, Inc. Represented Nationally By Major Market Radio, Inc. Coverage Map ' lgf5Me._ _ WCXI Detroit, Michigan 1130 KC - 50 KW Day 0.5 MV/M ContourBased On F.C.C. Measurements LAKE HURON HARBOR BEACH CONNING BAD AXE SAGINAW BAY 'BAYCO. SCUT...IND HURON CO TUSCOLA CO.I SANIL AC CO. IBAY CITY el - - CASS CITY MIDLAND CO -v SAGINAW CO. C.C. ST LOUIS -1 SAGINAW 1.1 I I sAHOuliAr HURON PERTH CO ZT. CHARLES / ITNAC t'llTRATrono I CHESA:ING \\\ LAPEER CO ,-.4. PERTH CO..., 16 I- GONE SEE ...--1 ..... ....Irc DO C \ GRATIOT CO. J BROWSCITY \_ .\\ e CLIO CLINTON Co. -1-S,7AwASEECO.I ? MIODLEOSEK- \ NOOORTOCK 8 LAPEER 'ONUS PARK HILL EAST C FLUSHING VALE MONSOLL ST. JOHNS OVID 1 cp III --- El owmo DAViiI1 IMLT % 0 ELM,4 CITY I CAPAC PORT HURON 0 I 4' I 1 ID \,-0N PORTLAND DURND . PORTLAND I LONDON I ALMONT _LSI CLAIN CO. __I . IN GAINE , I STNATNNOT t, ../..\ "CDOAK11787 DcTeocm 0 ..... ._._.I T HOLLY 07,..7 I l MIDOLESEA-WEST) ....- 'CCP -1)-- --1-1:_I-- A'k'n\ \,`,.. ° I GRND LEDGE LANSING CO." TILSONSUPS WILIASTON I LAMTC71-RENT CO I MOWN ROCHESTER I I PSI ST. 1.0:6:111 I BOLT \ \ E 0 w II CHARLOTTE I uTIC CANADA MSON -T'Acea DENT CO I scoMIDIN 13 I MILFORD I MT. CLEM PALLaCiwom \ EATON CO. I INGHAM CO. 8 -T -JACKSON co-.- LIVINGSTON CO. OAKLAND CI .\`sC\-R\\"\-V,\\\ wAyNE C NIDOCTOwN DEXTER CO I BION CHELSEA TILENNtim JACKSON C? GASS LAKE ANN ARBOR I r TILBURY 1 110ER0: BROOKLYN MANCHESTER \I r HILALELSDASHTENAw COTLENAWEE CO.C0-7,HvoHT \\\\- TECUMSEH I DUNDEE E LAKE ERIE HiLLSDALE 0 MONROE I ...AN I D READING PETERSBURG - tH.DSON BLISSFIELO P (t 'MICHIGAN LLIAMS OCAS CO 0 HI 0 X0 CO. I FAYETTE MONTPELIER TOLEDO 1 WEST UNITY 0 WAUSEON I STRYKER I GENOA012gOR CLINTON FuL22142)_1 OTTAWA CO. BOWLING GREEN 0 TREMONT C7 O RISING K/SANOUSKV COC"" SUN I- GREEN WOOD co. l"""" SPRING Ncoc CO. .1:) IFFIN E1NDLAy SENECA CO. D CARET Di SYCAMORE WYANDOT CO .I Golden West Broadcasters KMPC Los Angeles KSFO San Francisco KVI/KPLZ Seattle KEX/KQFM Portland WCXI/WTWR Detroit KTLA (TV) Los Angeles Rate Card No. 3 Effective February 25, 1980 WCX1 RADIO 11 LIS. -414.Ye4f40YZoel- 4,342 Time/Daypart Classifications Class AAA Class AA Class A Class B Class C 5:30 AM -10 AM 3 PM -7 PM 10 AM -3 PM 7 PM -12 MID. 12 MID. -5:30 AM Mon. -Sat. Mon. -Sat. Mon. -Sat. Mon. -Sun. Mon. -Sun. 10 AM -7 PM/Sun. Grids 6x 12x 18x 6x 12x 18x 6x 12x 18x 6x 12x 18x 6x 12x 18x I. 140 130 120 120 110 100 110 100 90 75 70 65 35 30 25 II. 130 120 110 110 100 90 100 90 80 65 60 55 30 25 20 III. 120 110 100 100 90 80 90 80 70 55 50 45 25 20 15 IV. 110 100 90 90 80 70 80 70 60 45 40 35 20 15 10 V. 100 90 80 80 70 60 70 60 50 35 30 25 15 10 5 Conditions Grids may vary from one class to another depending on the availability of the time period. Call WCXI Radio for the prevailing grid. The prevailing grid is based on availabilities at the time of quotation. Newscast, sports and special event sponsorships are available upon request. The purchase of class AAA announcements must be accompanied by an equal number of announcements in other day parts. Thirty-second announcements are 80% of 60's. Ten -second announcements are 60% of 60's. Personnel Offices and Studios Vice President and General Manager John Risher 18900 James Couzens General Sales Manager Michael Berman Detroit, Michigan Program Director William Ford 48235 Director of Advertising & Promotion Gregory Raab (313) 345-8600 Represented nationally by Katz Radio Golden West Broadcasters KMPC Los Angeles KSFO San Francisco KVI/KPLZ Seattle KEX/KQFM Portland WCXI/WTWR Detroit KTLA (TV) Los Angeles Research Detroit October, 1979 Mediatrend A'\(('-r Ni,ii))\\fillAnCe 9.0 8.4 Shares __.---- 8.0 7.0 ..--"'"---------- 7.0 .....---'" 6.0 6.06,5.0 .."'""...7 51 5.0 4.7 4.0 7"<*---- 4.0 3.0 -----------73;9-' 3.0 . , 2.0 2.0 ..----- '-?'"--. ,--z 1.0 1.2 1.0 0 1 0 July 1979 August 1979 September 1979 October 1979 Mediatrend Mediatrend Mediatrend Mediatrend 5.1 Persons 12+,6 AM - 12 MID., MON-SUN. October Mediatrend up 325% from July/1979 8.4 Adults 25-54, 6 AM - 7 PM, MON - SUN. October Mediatrend up 190% from July/1979 Audience estimates are subject to limitations as outlined in the survey. Detroit's Biggest Country Station and Getting Bigger and Bigger! Golden West Broadcasters KMPC Los Angeles KSFO San Francisco KVI/KPLZ Seattle KEX/KQFM Portland WCXI/WTWR Detroit KTLA (TV) Los Angeles Th/\/ Golden West Broadcasters KMPC Los Angeles KSFO San Francisco KVI/KPLZ Seattle KEX/KQFM Portland WCXI/WTWR Detroit KTLA (TV) Los Angeles RADIO U 18900 James Couzens Detroit, Michigan 48235 (313) 345-8600.