Opinion Leaders Workshop Steven P.J. Wood Building, Arlington, VA TIME TRAINING LECTURE KEY POINTS 10:00 – 10:30 am Registration and Introduction Establish your credibility Why doing work for free is smart Establish a Strong How success begets success 10:30 – 11:15 am Reputation Why nothing is more valuable than your reputation Why being a good writer/reporter/commentator isn’t enough The best advice I ever got (from Tucker Carlson) Earn a Living Without 7 potential revenue sources for an opinion leader (and why trying to survive on just one is like trying 11:15 – 12:00 pm Sacrificing Your Soul or to live with most of your arteries clogged) Your Reputation Ethics—and why one of the best conservative writers I know can’t get hired as a columnist 12:00 – 12:30 pm Lunch You can no longer rely on any media outlet to take care of you. Nor can you expect to “own” any of your “followers” on social media platforms like Facebook How 21st Century Opinion Proactively grow a Twitter following 12:30 – 1:30 pm Leaders Earn Followers Create an independent revenue stream on Patreon Why an email newsletter is still smart Matt interviews Shoshana Weissman, who has managed social media for Bill Kristol and the R Street 1:30 – 2:15 pm Guest Interview Institute. Opinion Leaders Workshop Steven P.J. Wood Building, Arlington, VA 2:15 – 2:30 pm Break Why certain times of the year it’s easier to break into TV commentary How to pitch producers (without being a pest) 2:30 – 3:15 pm Get on TV and Stay on TV Why the old line about people not buying the cow “if they can get the milk for free” doesn’t apply to getting a paid TV contract Matt interviews Alice Stewart, a CNN Political Commentator and Emmy Award winning journalist. 3:15 – 4:00 pm Guest Interview 4:00 – 4:15 pm Break - Why writing a book is a better idea than you think - Get an agent (and why you might want to do that before writing a book) 4:15 – 5:00 pm How to Land a Book Deal - Market your book Matt interviews Matthew Latimer, former Deputy Chief of Speechwriting to President George W. Bush and 5:00 – 5:45 pm Guest Interview founder of Javelin. 5:45 – 6:00 pm Dinner Putting It All Together and 6:00 – 7:00 pm Closing Remarks .