Handlingsplan for Reiselivet Alta Reiselivsforum Innholdsfortegnelse 1 Innledning ....................................................................................................................................................................................................................................................... 5 1.1 Bakgrunn ............................................................................................................................................................................................................................................... 5 1.2 Prosjektorganisasjon............................................................................................................................................................................................................................. 6 2 Status reiselivsnæringen i Alta og Kautokeino .............................................................................................................................................................................................. 7 3 Målsetning ...................................................................................................................................................................................................................................................... 8 4 Attraksjonsbygging ......................................................................................................................................................................................................................................... 9 4.1 Nordlysattraksjon.................................................................................................................................................................................................................................. 9 4.2 Sentrumsattraksjon............................................................................................................................................................................................................................. 11 4.3 UNESCO’s verdensarvliste – Struves Meridian ................................................................................................................................................................................... 12 4.3.1 Om Struves Meridianbue................................................................................................................................................................................................................. 12 4.3.2 Tilrettelegging Alta og Kautokeino.................................................................................................................................................................................................. 13 4.4 Samiske opplevelser ............................................................................................................................................................................................................................ 14 4.4.1 Samisk senter i Maze....................................................................................................................................................................................................................... 14 4.5 Aktiv ferie ............................................................................................................................................................................................................................................ 15 4.5.1 3 toppers tur for turister.................................................................................................................................................................................................................. 15 4.5.2 Bysykkel i fylkets eneste sykkelby.................................................................................................................................................................................................... 16 4.5.3 Kåfjord ‐ kultursti............................................................................................................................................................................................................................. 17 4.5.4 Seiland Nasjonalpark....................................................................................................................................................................................................................... 17 4.5.5 Bæskades og gamle postruter i regionen........................................................................................................................................................................................ 18 4.6 Festivaler og større arrangement....................................................................................................................................................................................................... 19 4.6.1 Samisk festival (februar) i Alta ........................................................................................................................................................................................................ 20 4.7 Kino for turister ................................................................................................................................................................................................................................... 21 4.8 Kortreist mat........................................................................................................................................................................................................................................ 22 Alta kommune, Avdeling for Samfunnsutvikling 2 5 Merkevarebygging ........................................................................................................................................................................................................................................ 23 5.1 Nordlys................................................................................................................................................................................................................................................. 23 5.1.1 Patent på Nordlysbyen .................................................................................................................................................................................................................... 24 5.1.2 Profil for Nordlysbyen...................................................................................................................................................................................................................... 24 5.1.3 Alta kommune og merkevarebygging ............................................................................................................................................................................................. 24 5.2 Bergkunst............................................................................................................................................................................................................................................. 25 5.3 Altaskifer og Altaelva.......................................................................................................................................................................................................................... 25 5.3.1 ”Visningshus” for Altaskifer............................................................................................................................................................................................................. 25 5.3.2 Utsyn til Altaelva ............................................................................................................................................................................................................................. 26 6 Logistikk og mottaksapparat ........................................................................................................................................................................................................................ 27 6.1 Destinasjonsselskap ............................................................................................................................................................................................................................ 27 6.2 Turistkontor......................................................................................................................................................................................................................................... 27 6.3 Felles hjemmeside for Alta.................................................................................................................................................................................................................. 27 6.4 Turistinformasjon ................................................................................................................................................................................................................................ 28 6.4.1 Innfartsårer til Nordlysbyen ............................................................................................................................................................................................................ 28 6.4.2 Alta Havn........................................................................................................................................................................................................................................