To study readers view about Divya Bhaskar newspaper Ch-1 Introduction To Training BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 1 To study readers view about Divya Bhaskar newspaper 1.1 Introduction to training 2 months of training is a part of MBA program, it gave good experience about corporate environment which will be a great help in future and it provides benefit to one‟s personality. What was taught in management school theoretically was applied in corporate world practically which helped to understand the concepts. It was two months training in which exposure towards functional area of an organization like Marketing, Finance, Production, Human resource, call centre, administrative, etc. was given. This Training has been a great learning experience for researcher; at the same time it gave researcher enough scope to implement researcher analytical ability which will be very helpful for researcher further studies and which will improve researcher thinking ability also. 1.2 Objectives of training Mutual understanding between business school students and industry takes place when the students undergo summer training at the end of the first year. It is often the first exposure of student to corporate culture. Particularly true for students without prior work experience. The objective of training was to go through detail study of all functional areas and then chose to study reader‟s view about Divya Bhaskar newspaper as main topic. An organization can get a good detail knowledge as well as exposure towards how company is cautious about its customer wants and needs. Get details of the day-to-day operation from bottom level to the top management. It gave knowledge about how management of an organization is taking crucial decisions. BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 2 To study readers view about Divya Bhaskar newspaper To get practical knowledge apart from theory work and familiarize with corporate environment. 1.3 Benefits of the study Practical knowledge about company‟s working. It provides insight of Business integrity and helps in better decision. It provides best example of good management system because it is not only one department‟s work, but a co-ordination of all other departments with punctuality and accuracy in work. Company can also compare its data with competitors and use it for Future Growth of the Company. It provides knowledge how company is exposing itself to the outside world. Company can know the main problem and the reason behind the problem. This study is useful to company in making rules, regulation, terms, and condition. All functional areas are related to each other. So if one of them is malfunctioning then it will affect other functional areas. This study is helpful to run company smoothly. Got to know about the punctuality in work and many more things of an organization. Got an idea about how exactly things are handled in an organization for smooth functioning and effective result along with growth and perfection in the work which provide an idea about how necessary is it to work with perfection and punctuality and if it is not done than what will be the outcome. BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 3 To study readers view about Divya Bhaskar newspaper Great experience learning from the experts which added value to the knowledge provided in Management College. As it was my first training and exposure to corporate world it gave me very good knowledge about the corporate world and being a part of it for about two months satisfied my curiosity regarding big organization and its working. BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 4 To study readers view about Divya Bhaskar newspaper Ch-2 Industry Profile BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 5 To study readers view about Divya Bhaskar newspaper What is newspaper? “A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint.” “A group of large pages usually folded together that have pictures and stories that tell about things that just happened. It is usually printed every day or at least once a week” A newspaper is a publication containing news, information, and advertising. General-interest newspapers often feature articles on political events, crime, business, art/entertainment, weather, society and sports. Most traditional papers also feature an editorial page containing columns that express the personal opinions of writers. Supplementary sections may contain advertising, comics, and coupons. Newspapers are most often published on a daily or weekly basis, and they usually focus on one particular geographic area where most of their readers live. Despite recent setbacks in circulation and profits, newspapers are still the most iconic outlet for news and other types of written journalism. Newspaper is valued on the basis of content, depth, segmentation, choices, credibility and emotional attributes that are delivered in the paper. BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 6 To study readers view about Divya Bhaskar newspaper Features of newspaper Local, national and international news Editorial opinions open advertisements Classified advertisements Comic strips and other entertainment, such as crosswords, Sudoku and horoscopes Weather news and forecasts Advice and gossip column Sports column Food and other column Critical reviews of movies, plays, restaurants, etc. A brief history of newspaper industry The newspaper as we know it today is a product born of necessity, invention, the middle class, democracy, free enterprise, and professional standards. Pre-history newspapers were one-to-one in nature. The earliest variation on a newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna (Daily Events), which Julius Caesar ordered posted throughout the city. The earliest known printed newspaper was in Beijing in 748. BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 7 To study readers view about Divya Bhaskar newspaper In 1451, Johannes Gutenberg uses a press to print an old German poem, and two years later prints a 42-line Bible the significance being the mass production of print products, ushering in an era of newspapers, magazines, and books. By 1500, the genesis of a postal system can be seen in France, while book publishing becomes popular throughout Europe and the first paper mill can be found (England). Zeitung (newspaper) is a news report published in Germany in 1502, while Trewe Encountre becomes the earliest known English language news sheet in 1513. Germany's Avisa Relation Oder Zeitung, in 1609, is the first regularly published newspaper in Europe. Forty-four years after the first newspaper in England, the Oxford Gazette is published, utilizing double columns for the first time; the Oxford/London Gazette is considered the first true newspaper. The first North American newspaper, Public Occurrences Both Foreign and Domestic, was published in 1690 in Boston. The 1700s was a century in which market elements were created that encouraged the development of daily newspapers: rising literacy, the formation of nation-states, a developing postal system, and the proliferation of urban centers, a rising literary and philosophical tradition emphasizing democratic involvement in government, and technologies that supported newspaper production. In short, it BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 8 To study readers view about Divya Bhaskar newspaper was a great news century. The first daily newspaper was The Daily Courant in London, 1702. In 1754, The Daily Advertiser in London uses the first four- column format. France's first daily newspaper appears in 1777, Journal de Paris, while the first United States daily was the Pennsylvania Packet in 1784. The rise of the middle class transformed newspapers in the 1800s. A penny (US$0.01) buys a New York newspaper in 1833, opening up the first mass market for newspapers. In 1847, the telegraph is used as a business tool, transforming far- away stories. In 1873, an illustrated daily newspaper can be seen in New York. In 1878 the first full-page newspaper advertisements appear, and in 1880 the first photographs are seen in newspapers, using halftones. With the basic technical groundwork for the modern newspaper in place by the late 19th century, the story of newspapers in the 20th century was about professional development and adaptation to changing consumer and media markets. The story also involved an evolving business model that rode an ever- growing wave of mass-market advertising. Increased profitability and higher revenues attracted publicly owned corporations interested in buying newspapers from descendants of company founders, while simultaneously exposing newspapers to the whims of cash- and profit-hungry stock markets. By 2000, newspapers were juggling priorities: fragmentation of news consumption, fragmentation of advertising investments, the advantages and disadvantages of being a mass medium, balancing the wants of the marketplace with the company's duty to provide the needs of the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-paper production and distribution versus digital distribution, increasing profit pressure surrounding BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 9 To study readers view about Divya Bhaskar newspaper the core print product, and extension of the company's core brand into other profit centers. History of Indian newspaper India is the largest democracy. Its mass media culture, a system evolved over centuries,