OCTOBER 2019 Global Retail Brands RETAIL DISRUPTORS & THEIR EFFECT ON PRIVATE BRANDS Anuga 2019 Connected Packaging PLMA Chicago Preview www.globalretailmag.com www.vertexawards.org 1 GLOBAL RETAIL BRANDS / OCTOBER 2019 VIEWPOINT ’ve been traveling for business for longer than I care to remember. My first business trip was to Chicago in 1982, people smoked on the flight. And no, it wasn’t a propeller plane and the pilot didn’t yell…Contact! The trip was eye-opening. But it wasn’t until my first visit to Europe that my “global-citizen” eyes were opened. I experienced new cultures and very different perspectives. For the first time, I really began to question things I learned and assumed were fact. Surprising how many beliefs can be questioned when confronted with real-life alternatives. I guess I was fortunate that rather than recoil and reject these “differences” I embraced them, seeking to blend the best of both worlds. Out of habit, I always look at both sides of an issue before coming to a conclusion. In that way, I am very like the President of the United States. Yes, this last point is indeed a bit of sarcasm. So it is with our global eyes wide open that we present this refreshed issue of Global Retail Brands. We’ve updated the look a bit, added some new items and present what we hope will be a magazine that continues to deliver relevant content to a very global private label industry. I owe a debt of gratitude to many individuals for making this refresh a reality. Ab Menik of Inline Design based in Doetinchem, Netherlands has been “encouraging” me to do this for a while, and his restyling of several pages was our inspiration. Melissa Subatch, our Creative Director, embraced these suggestions, added her own personality and delivered this issue. Finally, Perry Seelert of Emerge suggested and contributed our cover story on disruption. Those who read it will owe Perry for these insights. We sincerely hope you enjoy this issue and welcome your feedback and suggestions. Kind regards, Phillip Russo Editor/ Publisher [email protected] 4 GLOBAL RETAIL BRANDS / OCTOBER 2019 BUY YOUR SUCCESS I Production in our own various production plants I Integrated quality control through in-house production I Partner for retail, food industry and vending I Tailor-made qualities of spray-dried, agglomerated, freeze-dried coffee I Wide range of individual solutions for our clients I Individually designed packaging options Please visit us at ANUGA 5 – 9 October 2019 Hall 7.1, Booth D036 E039 DEUTSCHE EXTRAKT KAFFEE GmbH Cafeastraße 1 � 21107 Hamburg � Deutschland � Tel. +49 (0)40 753040 � [email protected] � www.dek.de Anzeige_Broschuere_210x297+banner.indd 1 29.08.19 13:27 CONTENTS GLOBAL RETAIL BRANDS I OCTOBER 2019 I VOLUME 7 I NUMBER 3 56COVER STORY 76 RETAIL DISRUPTORS & THEIR EFFECT ON PRIVATE BRANDS 64 E-COMMERCE DEPARTMENTS EXECUTIVE BRIEF COLUMNS SERVICES 4 Viewpoint 24 EUROPEAN RETAIL 68 Christopher Durham 76 Global Trade Fairs From LZ Retailytics 12 Contributors Unexecuted Strategy is 82 Advertiser’s Index Just Wishful Thinking Next Issue Highlights 16 Trade Fair Calendar 18 Notable FEATURES 69 Delfim Santos 76 Global Trade Fairs Emerging Global Flavors 56 COVER STORY Spark Innovation Living in the Age of Disruption 70 Karen Surdenik The Impact of E-Commerce 64 E-COMMERCE Disrupting with 72 Uma Kannappan Connected Packaging E-Commerce Content Drives Sales 74 Austin Sniezek Craft Beer and Wine Meet Convenience 6 GLOBAL RETAIL BRANDS / OCTOBER 2019 CTS2019-Global Retail.qxp_Layout 1 8/15/19 12:13 PM Page 1 PLMA’s 2019 Private Label Trade Show StoreBrandsMake Things Happen For Retailers Store brands build your image. They define who you are. For Manufacturers They open the door to an exciting world of business For Everyone opportunities. Store brands separate you from your competitors! 17-19 November • Chicago Visitor registration is now open. Telephone +1 212 9723131 or online at www.plmaregistration.com Presented by the Private Label Manufacturers Association BOLOGNA JANUARY 2020 15-16 an event by with the patronage of www.marca.bolognafiere.it MARCA 2020 TECHNICAL SCIENTIFIC COMMITTEE Ad_MARCA2020_420x297_EN_GRAug19.indd 1 27/08/19 13:57 BOLOGNA JANUARY 2020 15-16 an event by with the patronage of www.marca.bolognafiere.it MARCA 2020 TECHNICAL SCIENTIFIC COMMITTEE Ad_MARCA2020_420x297_EN_GRAug19.indd 1 27/08/19 13:57 OCTOBER 2019 / VOLUME 7 / NUMBER 3 OF 4 Phillip Russo EDITOR / PUBLISHER [email protected] Jacco van Laar EUROPEAN DIRECTOR [email protected] Melissa Subatch CREATIVE DIRECTOR [email protected] Andrew Quinn DIGITAL DIRECTOR S��, t�u�� , tas�� ��ea���i�� [email protected] Sabine Geissler GREENTASTE.IT Italian Business Development [email protected] Luisa Colombo Italian Business Development [email protected] CONTRIBUTORS Delfim Santos Daymon LE RENDEZ-VOUS DE LA CRÉATION ALIMENTAIRE [email protected] Uma Kannappan THE FOOD CREATION MEETING SGK Christopher Durham My Private Brand [email protected] th th Denise Klug LZ Retailytics 17 - 18 MARCH 2020 [email protected] PARIS PORTE DE VERSAILLES HALL 7.1 Tom Prendergast PLMA [email protected] Perry Seelert Emerge [email protected] Published, Trademarked and all rights reserved by: Kent Media Phillip Russo, Principal 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711 All rights reserved under the Library of Congress. No part of this publication may be r eproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted in writing by the copyright owner. Opinions expressed by contributors are theirs alone and do not necessarily reflect those of the publisher. Global Retail Brands is published 4 times a year. Editorial Submissions [email protected] Advertising Inquiries – EUROPE [email protected] Advertising Inquiries – AFRICA, AMERICAS, ASIA, AUSTRALIA, MIDDLE EAST [email protected] Subscription Information [email protected] www.globalretailmag.com www.madeparis.com * Own Label Events CONTRIBUTORS MARIA DUBUC TOM PRENDERGAST Marketing By Design, President, Big Red Tom is the Director of Research Services Rooster, Vice President, Maria is a 25 year for the Private Label Manufacturers pioneer in creative management, Maria’s Association (PLMA), based in the key talent is to combine a career’s worth company’s New York headquarters. His of branding experience into something responsibilities include gathering news personal and unique for each and every client. Smart & Final, and seeking trends impacting the global private label and The Home Depot, 7-Eleven, and PriceSmart are among the retail industries, analyzing and sharing that information retailer programs she currently runs. with the member companies of PLMA around the world. Previously he worked at NBC News as a News Assistant for CHRISTOPHER DURHAM the local New York NBC affiliate. Founder, My Private Brand and The Velocity Private Brand Conference. DELFIM SANTOS Christopher Durham is an author, Head of Growth and Customer consultant, strategist and retailer with Relations, Daymon close to 20 years of real-world retail and Delfim Santos is part of Daymon corporate experience creating, launching and building International Leadership team since numerous billion dollar Private Brands. My Private Brand, 2013. He leads the Growth and Customer seeks to drive the changing Private Brand landscape, Relations team based in the International Development focusing on the emerging art and science Center. He is also the Operating Partner for Russia, Middle of Private Brand management. East, Portugal and Czech Republic. Within the past 6 years, Delfim has led the Global Sourcing & Product Development teams and has overseen business operations in several UMA KANNAPPAN countries such as Angola, Kuwait and Croatia. Global Product Director, e-Content, SGK, brings over 20 years of experience in developing and implementing marketing, PERRY SEELERT digital and e-commerce strategies and A retail branding and marketing expert, technologies to create omnichannel with a passion for challenging conventional customer engagement. Her experience includes working strategy and truths. Perry is the Strategic extensively with clients in various industries and sectors, Partner and Co-founder of Emerge, a including consumer products, retail and technology. She strategic marketing consultancy dedicated has also worked with The Consumer Goods Forum and to helping Retailers, Manufacturers and Services grow other industry bodies to provide thought leadership for CPG exponentially and differentiate with purpose. manufacturers and retailers as they collaborate to create mutual value, foster innovation and drive growth. AUSTIN SNIEZEK For the past 5 years, Austin has worked as Project Manager for Marketing by Design (MBD), a branding and packaging design DENISE KLUG agency specializing in high volume retailer Senior Retail Analyst at LZ Retailytics programs. At MBD, Austin has experience in covering German, Austrian, Swiss as well numerous packaging programs. Ranging from high-volume as Benelux grocery retail. Her fields of production rollouts to SKU-by-SKU creative designs. MBD’s expertise lie in discounters, private label and proven record for creating intuitive design systems and rolling health & beauty retail. Prior to her current out more than 10,000 SKUs each year gives Austin ample position, she worked for five years as an analyst for Planet reasons to boast about what they offer. Retail and was head of the Modern Grocery Distribution team in the Frankfurt office. Denise speaks regularly at various international retail conferences. KAREN SURDENIK, serves as the e-Commerce and Social Media Manager for Paramount Roasters, KARA MIENCIER in Lansing, Michigan. She has worked in Kara Miencier, Private Brand Sales a number of sales and marketing roles Executive for Paramount Roasters, has for over twenty years; has extensive a passion for store brands and the experience in data-based marketing receiving high-achiever coffee industry.