MGB 2005 Microsoft XNA is composed of industry-leading software, services, resources, and communities focused on enabling game developers Agenda Microsoft와 OSMU Introduction Microsoft OSMU What is Xbox LIVE Arcade What’s New How games get on Xbox LIVE Arcade Ken Shim How to pitch your games Developer Account Manager XNA Game Studio Express Overview (short 아시아 개발사 담당 부장 version) World Wide 3rd Party Publishing Group Questions Who Am I ? One Source Multi Use Microsoft Developer Account Manager ASIA 하나의 원작(source)이 다양한 분야나 Microsoft Global Publishing Group (3rd 장르에서 활용되면서 고부가가치를 Party ) 만들어내는 비즈니스 구조를 일컬으며, 개발사 지원 (투자,출시,기술지원) 담당 창구효과(Windows effect)라고도 불린다. 14 Years in the Game Industry Microsoft 의 전략은 OSMU 를 창출할수있는 환경 개발 Worked on Famicom, Superfamicom, Megadrive, Saturn and PC. Xbox Live Arcade XNA What is Xbox LIVE Arcade? Xbox Live Arcade Overview Xbox Live Arcade is a destination Revenue & users continue to grow for users to download, try and buy >70 games currently on the service broad appeal content on Xbox 360 Great content flow with one or more titles launched each week Great Industry and Consumer buzz Best console game download service on the market New games Classic hits Indie games Connected to LIVE services © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. MGB 2005 Highly Engaged Audience Top Title Usage in 2007 By Users By Average Session By Total Minutes Over 45,000,000 games downloaded Length 1 TMNT 1989 Arcade Jewel Quest UNO 2 Worms Hardwood Spades Texas Hold ‘Em Over 80,000,000 hours of gameplay 3 UNO Catan Worms That’s over 9,100 man-years That’s over 9,100 man-years 4 Castlevania Bejeweled 2 Castlevania Blue – 2007 5 3D Minigolf Texas Hold ‘Em Bejeweled 2 Orange – 2006 Over 170,000,000 game sessions Adventures 6 Paperboy Castlevania Geometry Wars Green - 2005 7 Alien Hominid Zuma Zuma Over 45,000,000 Achievements earned 8 Geometry Wars Soltrio Solitaire Aegis Wing 9 Texas Hold ‘em Worms Catan 10 Heavy Weapon Luxor 2 3D Minigolf Over 550,000,000 in Gamerscore earned Adventures Performance during 2007 only regardless of when title launched Sales Insight Top Titles in FY07 (Jul 06 – Jun 07) Downloads By Sales Volume By Revenue By Conversion Rate 1 Street Fighter II HF Street Fighter II HF TMNT 1989 Original titles netting 350k DL in 1st month 2 UNO Worms UNO Big hits getting $125K in sales in the 1st 3 TMNT 1989 DOOM Texas Hold ‘em week 4 Worms Castlevania Street Fighter II HF Blue – 2007 5 DOOM Ultimate Mortal Worms Orange – 2006 Games get significant volume over the Kombat 3 “tail” of the lifecycle. 6 Castlevania Texas Hold ‘em Castlevania Green - 2005 7 Ultimate Mortal UNO GALAGA Kombat 3 8 PAC-MAN Bankshot Billiards 2 Ultimate Mortal Kombat 3 9 Geometry Wars LUMINES LIVE! PAC-MAN 10 Contra TMNT 1989 DOOM Performance during FY07 only regardless of when title launched Market Presence Games Page © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. MGB 2005 How games get onto Arcade Developer What games are we looking for? Publisher Arcade We want games that … Publishing We want games that … Microsoft Team 3PP Team Portfolio Management … are approachable … support gamers “Easy to Pick up and Play” devices “Fun for the whole family” Social in Nature “Fun for all ages” Approachable controllers Take lessons learned in PC casual and Stigma-breaking extend to the living room … Aspire …bring people together Physical, mental fitness Social Games Learn about the real world Make you a better person Multiplayer Help others Competitive Cooperative “Backseat driver” Party Games Assymetric multiplayer © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. MGB 2005 … Games that work across Concept Pitch Guidance platforms The 6 Pillars of What We Look for in Games Innovation Gameplay Visuals Multiplayer & Social Platform Showcases Global Appeal Worldwide Appeal Concept Pitch Guidance Submission docs Design with a global customer in mind Concept submissions often lack Localization Sufficient description of gameplay English, French, Italian, German, Spanish, Sufficient quantity and variety of art samples Japanese, Korean, Traditional Chinese, Screenshots preferred, but concept art helps European Portuguese. Convincing evidence of differentiation How is this different from comparable titles? What exactly does “new modes of play” mean? PDLC support is not automatically a “differentiator” High-Level Development Process How to Get Started \ Step #1: Submit Concept – Work with Arcade Portfolio Planning team ([email protected]) –or- your Publisher and Account Manager to determine if your game is a good fit and to discuss For Independent Developers: business details. Work with Arcade Portfolio Planning team Step #2: Kickoff – Get engaged with Arcade production team to ([email protected]) to determine whether your discuss requirements & best practices. Get lined up with Arcade- title is a good fit and to iron out the business details. specific support materials. NDA Step #3 – Get Cranking – Develop an awesome Arcade title that Submit Concept Submission Form & Materials every Xbox 360 owner will have to have! Work with Arcade team Playable Demo goes a long way! along the way. Step #4 – Submit to Cert – Arcade titles are certified similarly to retail Xbox 360 titles. For Publishers Work with your established account manager Step #5 – Release to Market – The title is made available in Marketplace and downloads begin. © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. MGB 2005 Microsoft Casual Games Developer Program Overview of XNA Game Developer portal is best starting point for Studio engaging on all our platforms www.MicrosoftCasualGames.com Information about technical requirements per platform Clear instructions about how to ship your games on our platforms Developer program registration Have you tried it? What is XNA XNA is composed of industry-leading Please raise your hand if you’ve downloaded Please raise your hand if you’ve downloaded software, services, resources, and and played with the free XNA Game and played with the free XNA Game communities focused on enabling game Studio Express. Studio Express. developers to be successful on Microsoft gaming platforms.” XNA Game Studio XNA Game Studio Express The Vision The First Product Open the Xbox 360 to more (your) ideas Part of the XNA family Lower game development barriers Commercial-strength Make cross-platform easy Built on top of Visual C# Focus on what makes games great Near 100% cross-platform Help grow new game creators Available for free download © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. MGB 2005 XNA Game Studio Express from Belarus… The (amazing) response Over 400,000 downloads since Dec ‘06 Over 200 universities worldwide Hundreds of user-created tutorials Hundreds of user-created games Dream-Build-Play warm-up Given 2 and 1/2 weeks to make a game… from Belleview… from Italy… from France… from Chicago… © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. MGB 2005 What can I build? LIVE Arcade games Serious games Studio prototypes Next-generation casual games Companion games Dream. Build. Play. 2007 Dream. Build. Play. 2007 www.dreambuildplay.com The XBLA team wanted the top 4! Over 4,500 teams registered Over 200 games submitted The plan was to grant a single title an XBLA publishing deal… What’s next? (and what about Game Studio Pro?) Game Studio 2.0 announced LIVE Network Support Up-level Visual Studio 2005 support creators.xna.com Tons more improvements! Creator’s Club We will enable commercial XBLA releases Extensions to XNA GS 2.0 [email protected] Select greenlit XBLA partners [email protected] microsoftcasualgames.com (developers section) We haven’t announced the timeline for this © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. MGB 2005 One Source Multi Use 하나의 원작(source)이 다양한 분야나 장르에서 활용되면서 고부가가치를 만들어내는 비즈니스 구조를 일컬으며, 창구효과(Windows effect)라고도 불린다. Microsoft 의 전략은 OSMU 를 창출할수있는 환경 개발 Xbox Live Arcade XNA © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary..