VOLUME XV FEBRUARY 13, 1954 NUMBER 21 Rita Faye, MGM’s 9 year old prodigy, is caught in several acts which demonstrate her latest disk “I’m A Problem Child” backed with “Mr. Lightning Bug”. Rita first came to the record buying public’s attention with her disk, “I Fell Out Of The Xmas Tree”. The young thrush who hails from Gadsden, Alabama, has been singing professionally since she was two and in last year’s Cash Box disk jockey poll was voted one of the most promising artists in the country division. \ Everybody's UTTLESweetheart! ROCK-OLA MANUFACTURING CORPORATION 800 North Kedzie Avenue • Chicago 51, Illinois — FOUNDED BY BILL GERSH February 13, 1954 Music Editorial Vol. XY Number 21 Publishers BILL GERSH JOE ORLECK The Cash Box Publishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111 (All Phones: DEarborn 2-0045) BILL GERSH Karyl Long LOS ANGELES OFFICE 6363 Wilshire Blvd., Los Angeles, Cal. (Phone: WEbster 1-1121) CARL TAFT • EXECUTIVE STAFF JOE ORLECK, Advertising Director BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Editor-In-Chief NORMAN ORLECK, Associate Editor MARTY OSTROW, Associate Editor IRA STRASSBERG, Research A. ARTESE, Office Manager A. FORMAN, Circulation POPSIE, Staff Photographer BRUNO DUTKOWSKY, Art Director ADVERTISING RATES on request. All advertising closes Friday at 12 Noon preceding week of issue. Advertisements subject to approval of publishers. the great influ- themselves alone • For past decade, the without any basic SUBSCRIPTION RATES $15 per year anywhere in the ence upon pop music has come from change in style or content. U.S.A. Special listing for jobbers and distributors at year includes 40 word classified advertisement $48 per the folk field. Not only have folk tunes Some names that to mind of each week for an entire year (52 weeks) plus the full come Airmail, First Class, year’s subscription free of charge. been taken over in toto, but almost all artists who are today being programmed as well as Special Delivery subscription rates on re- quest. Subscription rates for all foreign countries on Tin Pan Alley songsmiths have tried in many places on an equal basis with request. • pop artists are Ruth Brown, Amos Mil- their hand at imitating folk songs. THE CASH BOX covers the coin operated machines industry, and all allied to this industry throughout the burn, Wynonie Harris, Johnny Ace, States and all over the world. The Cash another field is being heard United Now Willie Mae Thornton, Fats Domino, Box is on hand at various American consular offices throughout the world. This coverage includes operators, from. Lloyd Price and The Clovers, to men- jobbers, distributors and manufacturers and all allied to: automatic coin operated music equipment; auto- tion just a few. And as far as records — It’s the rhythm and blues field. matic coin operated vending and service machines; as well as coin operated amusement equipment; in all go, there are such smashes of recent divisions. The music and record fields, recording For the past several months, juke box date as “Gee” by The Crows, “You’ll artists, publishers of music, disc jockeys, radio sta- tions, and all others identified with, or allied to, the operators in pop locations, disk jockeys Never Walk Alone” by Roy Hamilton, music machines industry are completely covered. Manu- facturers and distributors of various merchandise, parts, who conduct pop shows, and retailers “Crying In The Chapel” by The Orioles, supplies, components and all materials used in the vend- ing, music and amusement fields are covered by The with a predominantly pop trade have and “Marie” by The Four Tunes. Cask Box. Banks, finance firms, loan organizations and other financial institutions, expressly interested in the themselves being flooded with found All these examples add up to a defi- financing of coin operated machines of all types, are covered. • requests for records and artists that nite pattern. “THE CONFIDENTIAL PRICE LISTS” " The Confidential Price Lists” are the one and only come right out of the R&B category. And what this proves most of all officially recognized price quotation guide of all new " United States. The Con- and used machines in the Negro music has always had a tre- taken together with the impact that folk fidential Price Lists” are an exclusive, copyrighted feature of The Cash Box. " The Confidential Price mendous influence upon America’s music has had on the pop field—is the lists” report each week’s low and high prices for all machines, regardless of integration of all the factors new and used coin operated popular music. Our original conception involved listing all market changes, and continually add- age, into one great ing on all the new equipment as this equipment is American music. " of jazz came from Negro folk songs and announced to the industry. The Confidential Price Lists” many cities and states through- are recognized by Negro melodies and strains. The basic It’s been said over and over again out the country as the “official price book of the coin operated machines industry.” They are an in- and our own American pattern really pattern of American music is deeply tegral part of The Cash Box and appear in each — " proves it “music is universal”. Songs week’s issue. The Confidential Price Lists” are offi- indebted to Negro influences. cially used in the settlement of estates, for buying, sell- and melodies which have meaning, have ing and trading of all coin operated equipment, and are alto officially recognized for taxation purposes. ‘‘The So it is not surprising that R&B mu- ” meaning for everyone. Great songs in Confidential Price Lists are used by finance firms, factors, loan companies, bankers, and other financial sic today should be accepted by pop the folk field turn out to be great in pop. institutions to guide them in making loans to members of the coin operated machines industry. They have been audiences. Likewise great melodies in the R&B legally recognized in courts throughout the United States field are equally great for audi- and Canada. " The Confidential Price Lists” have been pop But what is different is that whereas acclaimed by the coin operated machines industry. En- ences. tire transactions and legal cases are based business formerly essentially pop artists (no mat- upon the quotations appearing in "The Confidential that premise, Price Lists.” • With America’s popu- CORRESPONDENTS IN LEADING CITIES ter what color they were) took Negro THROUGHOUT THE UNITED STATES lar music can easily attain a stature and • melodies and adapted them for pop lasting quality comparable to any music ENTIRE CONTENTS COPYRIGHTED 1954 by The Cash Box Publishing Co., Inc. No reproduction in part consumption, today rhythm and blues that is being written anywhere today or or whole allowed without written permission from the publishers. artists and songs are being accepted for has ever been written before. ! — February The Cash Box , Music Page 4 13, 1954 BIG NEW THE CASH BOX RELEASES u CROSS OVER THE BRIDGE JUKE BOX TUNES and Th# T&p T«n Tunes Netting Ploy I* TKo Notion'! Juke Compifsi From Reports Sub- mitted Weekly Tc Tho Cosh Sot “MY RESTLESS LOVER” ly Leading Music Operotort Tkreugkout The Country. PATTI PAGE COD E PC—Peacock SP—Specialty 70302 AB—Abbott CA—Capitol DU—Duke JU —Jubilee Pro. SW—Swingtime AL—Aladdin CD—Cadence DY— Derby Kl —King PE—Peacock TE—Tempo AM—Ambas- CH—Chess EP—Epic LO—London PR—Prestige TF—Tiffany U sador CK—Checker ES—Essex MA—Mars RA— Rainbow Tl—Tico AP—Apollo CO—Columbia FE—Federal MD—Mood RE— Regent TN—Tennessee AT—Atlantic CR—Coral FI — Fiesta RH— Recorded In TR—Trend MELANCHOLY ME” ME—Mercury BA—Barbour CY—Crystalette 4 Star—Four Star Hollywood UN—United BE— Bell DA—Dana IM— Imperial MG—MGM RM—Rama VA—Valley and N Modern BR—Brunswick DE—Decca I — Intro MO— SA—Savoy VI—RCA Victor BU—Bullet DO—Dot JD—Jay Dee PA—Parrot SIT—Sittin' In ZO—Zodiac I WONDER WHAT’S BECOME OF SALLY” Pos. 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