Statista European Football Benchmark 2018 Questionnaire – July 2018 How old are you? - _____ years Age, categorial - under 18 years - 18 - 24 years - 25 - 34 years - 35 - 44 years - 45 - 54 years - 55 - 64 years - 65 and older What is your gender? - female - male Where do you currently live? - East Midlands, England - South East, England - East of England - South West, England - London, England - Wales - North East, England - West Midlands, England - North West, England - Yorkshire and the Humber, England - Northern Ireland - I don't reside in England - Scotland And where is your place of birth? - East Midlands, England - South East, England - East of England - South West, England - London, England - Wales - North East, England - West Midlands, England - North West, England - Yorkshire and the Humber, England - Northern Ireland - My place of birth is not in England - Scotland Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com Statista Survey - Questionnaire –17.07.2018 Screener Which of these topics are you interested in? - football - painting - DIY work - barbecue - cooking - quiz shows - rock music - environmental protection - none of the above Interest in clubs (1. League of the respective country) Which of the following Premier League clubs are you interested in (e.g. results, transfers, news)? - AFC Bournemouth - Huddersfield Town - Brighton & Hove Albion - Leicester City - Cardiff City - Manchester City - Crystal Palace - Manchester United - Arsenal F.C. - Newcastle United - Burnley F.C. - Stoke City - Chelsea F.C. - Swansea City - Everton F.C. - Tottenham Hotspur - Fulham F.C. - West Bromwich Albion - Liverpool F.C. - West Ham United - Southampton F.C. - Wolverhampton Wanderers - Watford F.C. - none of the above How is your personal relation to the following football clubs? - thrills me / love it - hate it - like it - don't know - neutral - not familiar with - don't like it - AFC Bournemouth - Watford F.C. - Brighton & Hove Albion - Huddersfield Town - Cardiff City - Leicester City - Crystal Palace - Manchester City - Arsenal F.C. - Manchester United - Burnley F.C. - Newcastle United - Chelsea F.C. - Stoke City - Everton F.C. - Swansea City - Fulham F.C. - Tottenham Hotspur - Liverpool F.C. - West Bromwich Albion - Southampton F.C. - West Ham United Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com 2 Statista Survey - Questionnaire –17.07.2018 - Wolverhampton Wanderers Which of the following clubs are you a fan of? Please choose a maximum of 3. - AFC Bournemouth - Huddersfield Town - Brighton & Hove Albion - Leicester City - Cardiff City - Manchester City - Crystal Palace - Manchester United - Arsenal F.C. - Newcastle United - Burnley F.C. - Stoke City - Chelsea F.C. - Swansea City - Everton F.C. - Tottenham Hotspur - Fulham F.C. - West Bromwich Albion - Liverpool F.C. - West Ham United - Southampton F.C. - Wolverhampton Wanderers - Watford F.C. - none of the above And which club is your favourite Premier League club? - AFC Bournemouth - Leicester City - Brighton & Hove Albion - Manchester City - Cardiff City - Manchester United - Crystal Palace - Newcastle United - Arsenal F.C. - Stoke City - Burnley F.C. - Swansea City - Chelsea F.C. - Tottenham Hotspur - Everton F.C. - West Bromwich Albion - Fulham F.C. - West Ham United - Liverpool F.C. - Wolverhampton Wanderers - Southampton F.C. - I don't have a favourite Premier League - Watford F.C. club - Huddersfield Town Have you ever had a favourite Premier League club other than [favourite club] before? - yes - no And which club used to be your favourite? - AFC Bournemouth - Huddersfield Town - Brighton & Hove Albion - Leicester City - Cardiff City - Manchester City - Crystal Palace - Manchester United - Arsenal F.C. - Newcastle United - Burnley F.C. - Stoke City - Chelsea F.C. - Swansea City - Everton F.C. - Tottenham Hotspur - Fulham F.C. - West Bromwich Albion - Liverpool F.C. - West Ham United - Southampton F.C. - Wolverhampton Wanderers - Watford F.C. - none of the above, different club Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com 3 Club images 1. League Which of the following are the main characteristics that are typical of [favourite club]? Please choose a maximum of 5. - aggressive - regionally rooted - decent - international - genuine - young - down-to-earth - thrilling/captivating - dynamic - reputable - ambitious - likeable - emotional - rich in tradition - family-like/welcoming - trustworthy - progressive - don't know - glamorous - none of the above Which of the following are the main characteristics that are typical of [club]? Please choose a maximum of 5. - aggressive - regionally rooted - decent - international - genuine - young - down-to-earth - thrilling/captivating - dynamic - reputable - ambitious - likeable - emotional - rich in tradition - family-like/welcoming - trustworthy - progressive - don't know - glamorous - none of the above Please think again of the club [club]: Which of the following statements are true for the club? [club] … - is a club that people talk about - is a club that arouses emotions - is a club that polarizes - is a club that leaves its mark on national football - is a club that leaves its mark on international football - is a club that other clubs follow as an example - is a club whose team (players and trainer) is well known - none of the above Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com Statista Survey - Questionnaire –17.07.2018 Interest in other European leagues Which of these other European leagues are you interested in (e.g. results, transfers, news)? - Bundesliga (Germany) - Premier League (England) - Primera División, La Liga (Spain) - Serie A (Italy) - Ligue 1 (France) - I'm not interested in any of these leagues Which of the following Bundesliga clubs (Germany) are you especially interested in (e.g. results, transfers, news)? - FC Cologne - Hamburger SV - 1. FC Nuernberg - Hannover 96 - 1. FSV Mainz 05 - Hertha Berlin - Bayer 04 Leverkusen - RB Leipzig - Borussia Dortmund - SC Freiburg - Borussia M.gladbach - SV Werder Bremen - Eintracht Frankfurt - TSG 1899 Hoffenheim - FC Augsburg - VfB Stuttgart - FC Bayern Munich - VfL Wolfsburg - FC Schalke 04 - none of the above - Fortuna Duesseldorf Which of the following Premier League clubs (England) are you especially interested in (e.g. results, transfers, news)? - AFC Bournemouth - Huddersfield Town - Brighton & Hove Albion - Leicester City - Cardiff City - Manchester City - Crystal Palace - Manchester United - FC Arsenal - Newcastle United - FC Burnley - Stoke City - FC Chelsea - Swansea City - FC Everton - Tottenham Hotspur - FC Fulham - West Bromwich Albion - FC Liverpool - West Ham United - FC Southampton - Wolverhampton Wanderers - FC Watford - none of the above Which of the following Primera División/La Liga clubs (Spain) are you especially interested in (e.g. results, transfers, news)? - Athletic Bilbao - Espanyol Barcelona - Atlético Madrid - FC Barcelona - CD Leganés - FC Getafe - Celta Vigo - FC Girona - Deportivo Alavés - FC Málaga - Deportivo La Coruña - FC Sevilla Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com 5 Statista Survey - Questionnaire –17.07.2018 - FC Valencia - Real Valladolid - FC Villareal - SD Eibar - Rayo Vallecano - SD Huesca - Real Betis Sevilla - UD Las Palmas - Real Madrid - UD Levante - Real Sociedad San Sebastian - none of the above Which of the following Serie A clubs (Italy) are you especially interested in (e.g. results, transfers, news)? - AC Milan - Juventus F.C. - Atalanta Bergamo - Lazio - Benevento Calcio - Napoli - Bologna - Parma - Cagliari Calcio - Roma - Chievo Verona - Sampdoria - F.C. Crotone - Sassuolo Calcio - Fiorentina - SPAL Ferrara - Frosinone Calcio - Torino - Genoa C.F.C. - Udinese Calcio - Hellas Verona - none of the above - Inter Milan Which of the following Ligue 1 clubs (France) are you especially interested in (e.g. results, transfers, news)? - Angers SCO - OGC Nizza - AS Monaco - Olympique Lyon - AS St. Étienne - Olympique Marseille - Dijon FCO - Olympique Nîmes - EA Guingamp - Paris Saint-Germain - ES Troyes AC - Racing Strasbourg - FC Metz - SC Amiens - FC Nantes - SM Caen - FC Toulouse - Stade Reims - Girondins Bordeaux - Stade Rennes - Lille OSC - none of the above - Montpellier HSC And which football club is your favourite worldwide? - _____ Who is your favourite football player? - _____ Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com 6 Statista Survey - Questionnaire –17.07.2018 Interest in international competitions How much are you interested in the UEFA Europa League? - highly interested - somewhat interested - little interested - not interested - don't know / not familiar with it How much are you interested in the UEFA Champions League? - highly interested - somewhat interested - little interested - not interested - don't know / not familiar with it How much are you interested in the English national football team - regardless of the current World Cup? - highly interested - somewhat interested - little interested - not interested - don't know / not familiar with it Information behavior