Volume XXXII • Number 9 • March 3, 2006 the PPM agree that P1 listening drives the vast majority of the AQH rating, even with the much larger cume shown in the PPM. Of these THE findings, DMR President Tripp Eldrege noted, “When we set out to investigate the PPM’s impact, we didn’t realize what valuable new MAIN STREET insights into diary keepers we would find. Whether the PPM is months Communicator Network or years away, the insight from this research is a must read for every broadcaster because it sheds new light on how consumers really use radio. That understanding can have a major impact on your programming TT AA TT TT LL EE RR and marketing efforts right now.” “Hindsight is 20/20,” stated Clear Channel/Milwaukee Dir./Programming Publisher: Tom Kay Associate Publisher/Editor • Claire Sather Kerry Wolfe, “it was probably too cheap.” Wolfe’s statements were made in regard to a promotion gone, well, a bit tipsy. Their 6th Annual 1986-Main Street’s 20th Anniversary-2006 Martinifest, held at the Milwaukee Art Museum featured the low price A unique partnership is being forged by The Specs Howard School of of $30.00 for an all-you-can-drink bar tab…and attendees made good Communication Arts/Southfield, MI, Greater Media’s rock giant WRIF/ use of the opportunity. The Milwaukee Journal–Sentinel reported that, Detroit and the Conclave! Beginning last week, WRIF began airing a “”Some unruly guests accosted artworks, which have been taken off public service campaign aimed directly at its audience and touting the display for a checkup. People threw up, passed out, were injured, got Conclave’s 2006 scholarship to Specs Howard, imploring members of into altercations and climbed onto sculptures.” Wolfe offered the idea its huge cume to apply! The scholarship deadline is April 1st, so the of a larger venue for containing the event next year, leading the TATTLER station is concentrating its public service effort over the next 3 weeks to speculate as to the availability of local frat houses. Apparently, the airing the following spot: “It is said that one out of every four people station passed on the opportunity to create a promotional beer bong, hate their jobs…don’t be one of those people. Do something you love as well. like working in the radio or music business. THE CONCLAVE - a nationally recognized radio and music industry organization and WRIF The 14th Annual K102/Minneapolis Cares For St. Jude Kids Radiothon - are offering you the chance to win a fully paid scholarship to the Specs wrapped up last Friday, with the weekend (actually, year-long) effort Howard School Of Broadcast Arts. To enter, simply go to the conclave collecting a gargantuan $1,900,402 - an ALL-TIME record for most dot com and start re-inventing your life now!” Comment: Any other station money ever raised in the U.S. in a single St. Jude Radiothon in the 17- wishing to follow WRIF’s path in providing RELEVANT public service to year history of the Country Cares program. According to APD/MD Travis its audience may feel free to copy the program, INCLUDING the text of Moon, “After everything is finally added up we will have shattered last the above PSA. year’s record total of $1,551,554 by over $350,000 and kept alive a streak of never going backwards in our final total since we began doing It looks like the Portable People Meter (PPM) will be exclusive to radio, this Radiothon in 1993!” He added, “Nearly 4000 K102 listeners became at least for the foreseeable future. Although the option was available, a ‘Partner in Hope’ by pledging $30 per month for a total of $360 per television ratings giant Nielsen Media Research chose not to take part listener. In fact, we had about 400 listeners call in to pledge in just the in a commercial joint venture with PPM licensee Arbitron stating, “We last 60 minutes of the radiothon. I’ve never seen 40 phone lines locked recognize the appeal of a portable, single source measurement tool. like that in the last hour. At least $150,000 came in during that 6pm While it may offer considerable benefits for radio research, we believe hour. It was amazing!” In the history of the Radiothon , KEEY has raised that a one-size-fits-all measurement system is not the approach for a over $10,800,000 for the St. Jude Children’s Research Hospital. currency in today’s complex television markets.” Arbitron CEO Steve Amazing, indeed! Morris commented that this development would allow “complete flexibility” as the PPM initiative moves forward sans Nielsen. This, St. Jude’s also received record-breaking help from Country radio in however, does not mean an end for Project Apollo, an endeavor with Kansas, Springfield and Kalamazoo radiothons: CBS Radio Country Neilson parent company VNU utilizing the PPM for a national research KFKF/Kansas raised over $340,000 in two days, beating last year’s panel. record by over $20,000! Country WFMB/Springfield, IL donations totaled $178, 680, which represented a $32,000 increase over last year. In other PPM news, the University of Wisconsin/Madison, along with Midwest Country WNWN/Kalamazoo pulled in $105, 000 for the DMR consultancy has released the findings from their flagship research hospital; a $20,00 increase from last year! on the impact of the system on radio programming and marketing. Conclusions drawn include a new level of insight into station switching patterns and loyalty. For example, 58% of P1s switch their P1 station at least once over an 8-week period. Also, diary-based methodology and Keith Urban AC #1 FEMALES (25-34, 35-54) AC #2 PERSONS 12+ ADDED KOSI WHYN WMAG WMTX WPST WRVE WZKL KBEE 32X WRVR 28X KXLT 28X KNEV 28X WGER 25X WYJB 24X WLHT 24X WRVF 23X WHBC 23X KKBA 23X WMGV 22X KYKY 21X KVIL 21X WJBR 21X KTTR 21X KFBZ 20X WFMX 20X MAIN STREET MARKETING & PROMOTION, 4517 MINNETONKA BLVD #104, MINNEAPOLIS, MN 55416 PHONE/FAX: 952.927.HITS (4487)/927-6427 Publisher: Tom Kay at [email protected] Web: www.main-st.net MICHAEL VINCENT Don’tDon’tDon’tDon’t LookLookLookLook BackBackBackBack Releasing this spring in support of: Charges of harassment via email have been filed against former Talk MJI Interactive President Margaret Shiverick announces the launch WSPD/Toledo employee (and current PD at Talk KTRS/St. Louis) Al of the Mobile Xpress Messenger for affiliate stations. The device will Brady Law. The St. Louis Post-Dispatch’s Deb Peterson wrote that allow for stations to utilize two-way messaging systems without the former WSPD morning show producer Meghan Smith is alleging to expense of short codes. Says Shiverick, “Lots of stations are using Toledo authorities that Law sent “several harassing and menacing e- text messaging to boost the reach of their brands. We’ve also seen mail messages to her over the last year and a half.” In a statement to some pretty innovative messages to create appointment listening. Now Peterson, Law countered with, “I can tell you that I have done nothing. that we’ve knocked expense barriers out of the way, we expect more Anything that has been alleged, I absolutely deny it.” and more stations will jump in to texting.” Middays on Tribune News/Talk WGN/Chicago may be looking for a The Sheri Lynch half of Jefferson-Pilot Hot AC WLNK/Charlotte, NC’s new star duo if an agreement can not me made with station vets Kathy nationally syndicated Bob and Sheri morning show has released a O’Malley and Judy Markey, who’s three-year contract ended on Feb. second book, this one entitled “Be Happy Or I’ll Scream!” on St. Martin’s 28. In a Chicago Sun-Times article agent Todd Musburger stated Press. The story revolves around Lynch’s yearlong, humorous quest that the pair’s decision to remain off-air until a settlement is reached is, to remake her husband, family and life. The book is currently available …”nothing more than a discussion of value for services,” and went on at bookstores nationwide and on the Internet from www.amazon.com to say that, “Kathy and Judy clearly are the most successful radio duo along with her first book, “My Name Is Mommy.” For more information in the country who’ve developed a show their audience and advertisers on the upcoming book tour, log on to www.bobandsheri.com for dates, love. While we continue to talk with WGN, this allows us to consider the times and locations in your market. other serious opportunities that have come forward.” WGN VP/GM Tom Langmyer sounded optimistic about keeping the women on the air The 2006 Conclave Learning Conference will kick-off on Thursday July saying, “We’re continuing to negotiate with Kathy and Judy’s agent in 13th with it’s exclusive 5 hour Promotion Summit, followed by the highly hops of reaching an agreement with them on a new contract.” anticipated Conclave College. Then, it’s two more days of keynotes, entertainment, learning, problem solving, networking and fun! Tuition Effective immediately, secure song downloads will now be available for FUTURE TENSE is only $299 – still the lowest price of ANY industry directly from bdsradio.com charts and station playlists via an expanded conference. But hurry, this special tuition offer expires April 1st! Register relationship between Nielsen BDS and Musicrypt, Inc. By simply on line at www.theconclave.com. clicking an icon, users will be able to access song files directly from format charts and/or playlists.